摘要：可以使用“promotion”，也可以使用“sponsorship”，下面以《公司法》相关条款为例，看一下这两个词表示“发起”含义时的使用：原文：股份有限公司的设立，可以采取发起设立或者募集设立的方式。发起设立，是指由发起人认购公司应发行的全部股份而设立公司。

可以使用“promotion”，也可以使用“sponsorship”，下面以《公司法》相关条款为例，看一下这两个词表示“发起”含义时的使用：

原文：

股份有限公司的设立，可以采取发起设立或者募集设立的方式。

发起设立，是指由发起人认购公司应发行的全部股份而设立公司。

募集设立，是指由发起人认购公司应发行股份的一部分，其余股份向社会公开募集或者向特定对象募集而设立公司。

（《中华人民共和国公司法》第七十七条）

译文1：

Joint stock limited companies may be incorporated by means of sponsorship or by means of share offer.

“Incorporation by means of sponsorship” means incorporation of a company by means of subscription by the sponsors for all the shares to be issued by the company.

“Incorporation by means of share offer” means incorporation of a company by means of subscription by the sponsors for a portion of the shares to be issued by the company and offer of the rest to the general public or specified targets.

译文2：

Companies limited by shares may be established by means of promotion or by means of share offer.

The term “establishment by means of promotion” refers to establishment of a company by means of subscription by the promoters for all the shares to be issued by the company.

The term “establishment by means of share offer” refers to establishment of a company by means of subscription by the promoters for a portion of the shares to be issued by the company, and offer of the balance to the public or to specified targets.

来源：鹏涛教育