摘要：9月25-27日，2025中国香料香精化妆品行业年会暨精品博览会在南京举办，珀莱雅股份及其旗下品牌斩获多项大奖。其中，主品牌珀莱雅以463亿元的品牌价值荣登“2025中国香妆品牌价值评估调研”的国货品牌第一，并作为“2025化妆品品牌50强”携双抗精华美白特证
珀莱雅9月资讯速递###
重大事件
珀莱雅亮相 2025 中国香化行业年会
PROYA Appears at the 2025 China Fragrance & Cosmetics Industry Annual Conference
9月25-27日，2025中国香料香精化妆品行业年会暨精品博览会在南京举办，珀莱雅股份及其旗下品牌斩获多项大奖。其中，主品牌珀莱雅以463亿元的品牌价值荣登“2025中国香妆品牌价值评估调研”的国货品牌第一，并作为“2025化妆品品牌50强”携双抗精华美白特证版亮相“美力大赏”走秀环节；公司凭借在绿色生产、价值链构建等方面的成效，成功入选《2025行业可持续发展（ESG）实践案例集》；科技方面，珀莱雅股份两位科研人员在“中国香妆行业人才培养与发展论坛”上荣获“最美配方师”称号。
From September 25 to 27, the 2025 China Fragrance, Flavor and Cosmetics Industry Annual Conference and Premium Expo was held in Nanjing. Proya Co., Ltd. and its affiliated brands won multiple awards. Among them, main brand PROYA topped the domestic brand list in the "2025 China Cosmetics Brand Value Evaluation Survey" with a brand value of 46.3 billion RMB; as one of the "2025 Top 50 Cosmetics Brands", PROYA appeared in the catwalk segment of the "Beauty
Power Awards" with the whitening special certificate version of the Double Effect Brightening Series; in addition, the company was successfully selected into the 2025 Industry Sustainable Development (ESG) Practice Case Collection for its achievements in green production, value chain construction and other aspects; in terms of technology, two researchers from Proya Co., Ltd. won the title of "Most Outstanding Formulator" at the "China Cosmetics Industry Talent Cultivation and Development Forum".
珀莱雅入选 “2025年度Wind中国上市公司ESG最佳实践100强（大市值）”
Proya Cosmetics Named Among the “2025 Wind Top 100 ESG Best Practices of Chinese Listed Companies” (Large-Cap)
近日，Wind发布了“2025年度Wind中国上市公司ESG最佳实践100强”榜单，珀莱雅凭借在环境、社会和治理（ESG）领域的突出表现，连续第三年入选"Wind中国上市公司ESG最佳实践100强"。此次Wind基于全部A 股及港股最新Wind ESG评级，甄选出各行业ESG表现佼佼者，首次采用大市值和中小市值双榜齐发模式。
Recently, Wind released the list of “2025 Wind Top 100 ESG Best Practices of Chinese Listed Companies”. Proya Cosmetics was once again recognized for its outstanding performance in environmental, social, and governance (ESG) practices, marking the third consecutive year the company has been included on the list.
珀莱雅公益18年：步履不停
Proya's 18th Public Welfare Year: Unstopped Steps
2025 年，珀莱雅公益行迈入第 18 年。期间，珀莱雅深耕教育、救灾、女性关怀、公平倡导等领域，持续践行善意。近期，珀莱雅再推两项公益行动：8月14日 -18日，在甘肃平凉开展 “美好18・共绘未‘莱’” 希望小学 18 周年亲子公益夏令营，19 组城市家庭（含员工家庭）与学生结对互动；9月5日杭州西湖区中华慈善日活动上，珀莱雅公益基金会与当地慈善联合总会签约，设立 100 万元 “珀爱妈妈” 专项基金，守护新手妈妈心理健康。
In 2025, Proya Cosmetics's welfare journey marks its 18th year. Over the years, Proya Cosmetics has remained committed to advancing education, disaster relief, women's care, and advocacy for fairness, consistently putting kindness into action. Recently, Proya Cosmetics rolled out two new initiatives: From August 14 to 18, the "Beautiful 18 · Painting a Shared Future" Parent-Child Summer Camp was held to celebrate the 18th anniversary of Proya Hope Primary School in Pingliang, Gansu. The event brought together 19 urban families (including employee families) to pair up with local students for interactive activities. On September 5, at the Hangzhou Xihu District Charity Day of China event, the Proya Foundation signed an agreement with the Charity Federation of Xihu District to establish the "Love for Moms" special fund, with an allocation of CNY 1 million, dedicated to supporting the mental health of new mothers.
品牌动态
网球新生代运动员王欣瑜出任珀莱雅活力大使
Rising Tennis Star Wang Xinyu Appointed as Brand Vitality Ambassador
珀莱雅品牌宣布职业网球运动员王欣瑜出任品牌活力大使。珀莱雅源力系列将运动员在赛场历练中不断精进的成长轨迹，与肌肤在悉心修护中逐步强韧的蜕变过程相联结，诠释“在持续进阶中成就更强自我”的精神态度。
PROYA has officially appointed professional tennis player Wang Xinyu as its new Brand Vitality Ambassador. Through this collaboration, the PROYA Advanced Original Repair Series draws a parallel between an athlete's relentless growth on the court and the skin's gradual transformation to resilience through dedicated care, embodying the spirit of "achieving a stronger self through ongoing progress".
珀莱雅能量系列2.0重磅升级
PROYA Inaugurating Intensive Anti-wrinkle Series 2.0 Embraces A Major Upgrade
全新重磅升级珀莱雅能量系列2.0，革新成分“檀能因”，创新融合东方紫檀木精粹，与诺贝尔奖严选科技成分“Cellergy pro™”，直击高阶抗老黄金标准“肌龄”，通过充盈“细胞能量”，修愈细胞线粒体功能，打好“回春”基础，逆转肌肤龄感，重回紧致年轻态。
The upgraded PROYA Inaugurating Intensive Anti-wrinkle Series 2.0, introduces the pioneering ingredient Tannengyin, an innovative fusion of the eastern sandalwood essence with the Nobel Prize-recognized technological compound "Cellergy pro™". By targeting the advanced anti-aging benchmark of "skin age", the formula boosts cellular energy and repairs mitochondrial function, laying the foundation for skin rejuvenation. It helps reverse visible signs of aging, restoring firmness and youthful vitality to the skin.
珀莱雅双抗眼霜3.0全新升级
PROYA Double Effect Brightening Wrinkle-smoothing Eye Cream 3.0 Fully Upgraded
全新升级双抗眼霜3.0，为熬夜党专研设计，多维解决熬夜眼周问题。携氧糖科技，直击4大眼周暗沉、5大疲态压力纹，一站式解决熬夜眼周问题。
The newly enhanced Double Effect Brightening Wrinkle-smoothing Eye Cream 3.0 is specifically designed for those with late-night lifestyles, offering a multi-dimensional solution to signs of fatigue around the eyes. Featuring anti-oxidation and anti-glycation technology, it directly addresses 4 types of under-eye dullness and 5 types of fatigue-induced fine lines, delivering an all-in-one solution for late-night eye concerns.
珀莱雅红宝石面膜3.0上新
PROYA Launches Advanced Firming Nourishing Concentrating Mask 3.0
升级后的红宝石面膜3.0首次添加独家双环肽+五重胜肽，持证抗皱，24H速充胶原，重塑肌肤支撑力；创新添加类微电流肽，“收紧”胶原蛋白，提拉更精准。
The enhanced Advanced Firming Nourishing Concentrating Mask 3.0 now features an exclusive bicyclic peptide complex combined with five types of peptides for clinically proven wrinkle reduction. It boosts collagen production within 24 hours, restoring skin's foundational support. Innovatively infused with a microcurrent-like peptide, it helps "tighten" collagen for more precise lifting and firming effects.
珀莱雅全新红宝石次抛
PROYA brand-new Advanced Firming Special Care Single Use Essence
首创黄金“酶·肽”配方，双酶+类微电流肽，即刻救场 一夜横扫糙垮；双环肽+双重胶原肽，层层充盈，一周紧塑充盈。
It pioneers the gold-standard "Enzyme·Peptide" formula: dual enzymes paired with microcurrent-like peptides provide instant rescue, sweeping away dullness and sagging overnight, while bicyclic peptides combined with dual collagen peptides work layer by layer to plump the skin, helping achieve a firm and lifted appearance in just one week.
彩棠润玉粉膏全新上市
TIMAGE Moist Jade Delicate and Moisturizing Cream Foundation Now Available
彩棠为干皮打造的全新润玉粉膏正式上市，以 “润、光、持” 三大关键词诠释产品核心优势。
TIMAGE introduces the all-new Moist Jade Delicate and Moisturizing Cream Foundation, specially designed for dry skin. Its core benefits are defined by three key pillars: moisturizing, radiance, and lasting wear.
彩棠修颜乳全新上市
TIMAGE Glaze Radiance Lightweight Hydration Tone Up Emulsion Officially Debuts
彩棠全新力作修颜乳正式亮相，创新融合素颜霜的呼吸感与粉底液的锁妆力，凭借 “一抹三修” 的便捷用法，无需专业工具，用手即可轻松打造 “薄、透、净” 的原生好皮轻妆容。
TIMAGE unveils its latest innovation, the Glaze Radiance Lightweight Hydration Tone Up Emulsion, an ingenious fusion of the breathable lightness of a tinted cream and the lasting hold of a foundation. With its "one-swipe, triple-correction" easy application, the emulsion requires no professional tools, but just fingertips, to effortlessly create a naturally fresh look that is sheer, clear, and flawless.
彩棠0感唇部精华蜜轻盈上市
TIMAGE Launches Glossy and Moisturizing Lip Serum
产品含 55% 植萃角鲨烷，滋润轻盈不黏腻；搭配眼霜级冰感按摩头，舒缓贴合且控量精准，以天然成分多维护唇，焕活红润原生唇。
Formulated with 55% plant-derived squalane, this lip serum delivers lightweight, non-sticky hydration. Paired with an eye cream-grade cooling massage applicator, it offers soothing precision and controlled product release, nurturing lips with natural ingredients to reveal a naturally rosy, healthy look.
Off&Relax四周年：全新升级“亚洲头皮整全愈养专家”
Off&Relax 4th Anniversary: Elevating to "Expert in Asian Scalp Holistic Care & Renewal"
Off&Relax举办了以“水愈新生”为主题的4周年线下盛典暨防脱系列新品发布会，同期正式宣布品牌定位从“亚洲头皮健康养护专家”升级为“亚洲头皮整全愈养专家”。 Off&Relax防脱系列的三大新品：防脱固发安瓶精华、防脱密发精华液、防脱洗发水也正式亮相。
Off&Relax celebrated its 4th anniversary with an offline event themed "Water-Healing Renewal", which also marked the launch of its new anti-hair loss collection. At the event, the brand officially announced its positioning upgrade from "Expert in Asian Scalp Health Care" to "Expert in Asian Scalp Holistic Care & Renewal". The three new anti-hair loss products unveiled at the event include: Anti-Hair Loss Strengthening Ampoule Essence, Anti-Hair Loss Density Essence, Anti-Hair Loss Shampoo.
Off&Relax官宣全新品牌大使秦岚
Off&Relax Announces Qin Lan as New Brand Ambassador
秦岚正式成为Off&Relax全新品牌大使，将携手Off&Relax防脱家族，共同探寻生长答案，焕发盎然生机。
Qin Lan has officially joined Off&Relax as the brand's new ambassador. She will partner with the Off&Relax anti-hair loss range to explore solutions for healthy hair growth and help revitalize natural hair vitality.
Off&Relax 桂花限定焕新，开启秋日蓬松漫游
Off&Relax Osmanthus Limited Edition Renewed and embark on an Autumn "Fluffy Roaming"
秋季，Off&Relax 延续三年“桂花限定” 经典，推出香氛限定款蓬松洗护系列及护发精油，更首次新增 2 款身体护理产品，将桂香疗愈感从发间延伸至全身。此外，品牌汲取杭州满觉陇、苏州园林、昆明滇池的三城桂景灵感，与杭州夕上・虎跑1934 酒店、苏州颐和松茂居、昆明滇池宋品酒店携手开启“蓬松漫游企划”第二辑。
Off&Relax celebrates this autumn with the third launch of its "Osmanthus Limited Edition". The lineup expands from a fragrance-infused fluffy haircare series and hair oil to body care, bringing the soothing osmanthus experience from hair to body. Drawing inspiration from the iconic autumn osmanthus scenes of Hangzhou’s Manjuelong, Suzhou’s classical gardens, and Kunming’s Dianchi Lake, Off&Relax also partnered with Hangzhou Sisan·Hupao 1934 Hotel, Suzhou Yihe Songmao Residence, and Kunming Dianchi Songpin Hotel to unveil the second chapter of its "Fluffy Roaming" campaign.
悦芙媞新品修红面霜
HAPSODE Launches Multi-Effect Soothing Oil Control Cream
新品修红面霜专为油敏肌打造，产品含98%高纯度卡瓦精粹、自研ACC油光限速器等独家成分，可3维倍速修红、源头控油抗炎，4周改善泛红、爆痘、外油内干问题。
Specially formulated for oily and sensitive skin, the new Multi-Effect Soothing Oil Control Cream features 98% high-purity kava extract along with HAPSODE's exclusive ACC sebum-regulating complex. The formula delivers 3-dimensional accelerated redness recovery and addresses oiliness at its source, with clinical results showing visible improvement in redness, breakouts, and barrier imbalance within 4 weeks.
悦芙媞“养肤级”卸妆膏登场
HAPSODE "Skin-Nourishing" Cleansing Balm Makes a Full Launch
悦芙媞本次推出了豆乳、柑橘两款“养肤级”卸妆膏，重新定义“养肤级净澈”肌肤体验：豆乳款含双重舒缓成分，净卸舒润；柑橘款加专研木蝴蝶精粹，清爽控油。
HAPSODE has launched two "Skin-Nourishing" cleansing balm variants—Soy Milk and Citrus—this time, redefining the "skin-nourishing and deep-cleansing" skin experience: the Soy Milk variant contains dual soothing ingredients, enabling gentle makeup removal with a moisturizing effect; the Citrus variant is infused with exclusive Oroxylum indicum extract, offering fresh makeup removal and oil control benefits.
科瑞肤首发“特殊美容三件套”
CORRECTORS Debuts “Special beauty three-piece set”
科瑞肤宣布正式成立珀莱雅下属科瑞肤欧洲科创中心，重磅上新品牌首款医用重组胶原蛋白护理贴敷料，并推出由“医用敷料+兜底面霜+毛孔精华3.0”组成的“特殊美容三件套”，体系化布局全周期毛孔护理。
CORRECTORS has officially announced the establishment of the CORRECTORS Europe Innovation Center under Proya Cosmetics. It also launches the brand's first medical recombinant collagen care patch dressing as a major new product, and introduces the "Special beauty three-piece set " consisting of "medical recombinant collagen Nursing patch dressing + Multi-Dimensional Repair Cream + Pore-Refining and oil controlling toner 3.0", systematically laying out full-cycle pore care.
惊时锁芯修护发膜重磅上新
Awaken Seeds Launches Bond Repair Hair Mask
产品可深度修护漂染烫受损发质，也适配天生沙发、热风直吹等日常修护需求。
The hair mask delivers intensive repair for hair damaged by bleaching, dyeing, or perming, while also addressing everyday concerns such as naturally frizzy hair or heat styling damage.
科创进展
珀莱雅股份斩获IFSCC2025十大基础研究奖
Proya Cosmetics Wins IFSCC 2025 Top 10 Papers of Basic Research Award
法国当地时间9月16日-19日，由国际化妆品科技联盟（IFSCC）主办、法国SCC承办的第35届 IFSCC2025国际化妆品科学大会在法国戛纳举办。珀莱雅股份创始人、董事长侯军呈携珀莱雅首席科学官黄虎博士，珀莱雅欧洲科创中心总经理Antoine Deconinck，珀莱雅首席科学顾问、欧洲科创中心副总裁Lieve Declercq博士以及珀莱雅上海研发中心负责人常晓维博士等珀莱雅全球研发团队出席本次会议，与国际顶尖科研机构及企业开展深度交流。
From September 16 to 19 (local time in France), the 35th IFSCC Congress 2025 was held in Cannes, organized by the International Federation of Societies of Cosmetic Chemists (IFSCC) and hosted by SCC France. Hou Juncheng, Founder & Chairman of Proya Cosmetics, Dr. Huang Hu, Chief Scientific Officer of Proya Cosmetics; Antoine Deconinck, General Manager of the Proya Europe Innovation Center; Lieve Declercq, Vice President of the Proya Europe Innovation Center; Dr. Chang Xiaowei, Director of Proya Shanghai R&D Center, attended the congress together with the company's global R&D team. They engaged in in-depth exchanges with leading international research institutions and enterprises.
珀莱雅股份作为IFSCC金级战略合作伙伴，携14项科研成果重磅亮相，引起国际美妆行业的广泛关注，更凭借一项具有突破意义的线粒体抗衰研究，成功摘得“IFSCC2025十大基础研究奖”，成为本年度唯一获此奖项的中国化妆品企业，也是至今中国企业在世界化妆品比赛中取得的最好成绩。
As a Gold Level Benefactor of IFSCC, Proya Cosmetics showcased 14 major scientific achievements, drawing wide attention across the global beauty industry. Among them, a groundbreaking study on mitochondrial anti-aging earned Proya Cosmetics the "IFSCC 2025 Top 10 Papers of Basic Research Award". Proya Cosmetics is not only the sole Chinese cosmetics company to receive this award in 2025, but also the best result ever achieved by a Chinese enterprise in a global cosmetics competition to date.
来源：同花顺财经
