小蕊分享（17）精读期刊论文研究对象与关键词定义

摘要：Publishers: They provide digital content products (such as e-books, music, videos, etc.), own the copyright, and distribute produc

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Today, the editor brings the "Intensive Reading of the Journal Article 'Blockchain Investment and Copyright Protection Strategies in the Digital Publishing Supply Chain': Research Object and Keyword Definitions ".

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一.思维导图（Mind Mapping)

二.精读内容（Intensive reading content）

（一）研究对象（Research subject）

该论文的研究对象是数字出版供应链系统，具体包括以下三个核心参与方：

1.出版商：提供数字内容产品（如电子书、音乐、视频等），拥有版权，并通过销售平台分发产品。

1.Publishers: They provide digital content products (such as e-books, music, videos, etc.), own the copyright, and distribute products through sales platforms.

2.销售平台：负责销售数字产品，同时提供版权保护服务（如反盗版措施），并可能投资区块链技术以增强版权保护。

2.Sales Platforms: They are responsible for selling digital products while also providing copyright protection services (such as anti-piracy measures) and may invest in blockchain technology to enhance copyright protection.

3.消费者：

正版消费者：具有较高版权意识，只购买正版产品。

普通消费者：对价格敏感，可能在正版与盗版之间选择。

3.Consumers:

Legitimate Consumers: They have a high awareness of copyright and only purchase genuine products.

Ordinary Consumers: They are price-sensitive and may choose between genuine and pirated products.

（二）关键词定义（Keyword definition）

1.数字出版供应链(Digital Publishing Supply Chain)

数字出版供应链是指由数字内容产品的创作、版权管理、发行销售至最终消费所构成的完整价值链体系。其核心参与方包括作为版权来源的出版商、负责分销与提供版权保护服务的销售平台，以及末端购买和使用产品的消费者。该系统的高效运作与各方利益的协调，尤其是版权保护与收益分配问题，是保障数字内容产业健康发展的关键。

The digital publishing supply chain refers to the complete value chain system encompassing the creation, copyright management, distribution, sales, and final consumption of digital content products. Its core participants include publishers as the source of copyright, sales platforms responsible for distribution and providing copyright protection services, and consumers who purchase and use the products at the end of the chain. The efficient operation of this system and the coordination of the interests of all parties, especially issues related to copyright protection and revenue distribution, are crucial for ensuring the healthy development of the digital content industry.

2.版权保护(Copyright Protection)

Copyright protection refers to the prevention of unauthorized copying, dissemination, and use of digital content through technical, legal, or commercial means to safeguard the legitimate rights and interests of copyright owners. The paper primarily compares two models: traditional copyright protection relies on digital watermarks, DRM (Digital Rights Management) technology, and legal proceedings, but often faces challenges such as difficulty in establishing rights, collecting evidence, high costs, and low efficiency. In contrast, blockchain-based copyright protection utilizes the characteristics of blockchain technology to provide a new solution that is more cost-effective, efficient, and trustworthy for copyright registration, evidence preservation, and infringement tracing.

3.区块链技术(Blockchain Technology)

区块链技术是一种利用去中心化、分布式账本来记录和验证交易的底层技术，其核心特征包括数据不可篡改、交易可追溯及运行透明。在数字版权保护领域的具体应用中，它能够用于实现低成本且高效的版权登记，为司法举证提供具有公信力的电子存，并通过智能合约自动化执行版权授权与收益分成等流程，从而显著降低版权保护的综合成本并重塑信任机制。

Blockchain technology is an underlying technology that utilizes decentralized, distributed ledgers to record and verify transactions. Its core features include data immutability, transaction traceability, and operational transparency. In the specific application of digital copyright protection, it can be used to achieve low-cost and efficient copyright registration, provide credible electronic evidence for judicial proceedings, and automate the execution of copyright authorization and revenue sharing processes through smart contracts, thereby significantly reducing the overall cost of copyright protection and reshaping trust mechanisms.

4.成本分担契约(Cost-Sharing Contract)

成本分担契约是本文提出的一种用于协调供应链成员决策的合同机制，其核心内容是由出版商分担销售平台的一部分区块链投资成本。该契约设计的目的是为了解决平台因投资成本过高而缺乏采纳动机的问题，通过将区块链带来的部分收益以成本共担的形式返还给平台，从而激励平台做出对供应链整体更有利的决策，最终实现出版商与平台的双赢以及供应链总收益的帕累托改进。

The cost-sharing contract proposed in this paper is a contractual mechanism designed to coordinate the decision-making of supply chain members, with its core content being that publishers share a portion of the blockchain investment costs incurred by sales platforms. The purpose of this contract design is to address the issue of platforms lacking motivation to adopt blockchain technology due to high investment costs. By returning a portion of the benefits brought by blockchain to the platforms in the form of cost-sharing, it incentivizes platforms to make decisions that are more favorable to the overall supply chain, ultimately achieving a win-win situation for publishers and platforms and a Pareto improvement in the total supply chain revenue.

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参考资料：百度百科，deepseek

参考文献：甄烨,田佳乐,王文利.数字出版供应链下区块链投资与版权保护策略[J].系统管理学报,2024,33(03):589-600.

翻译：文心一言

编辑：熙

排版：熙

审核：qin