小蕊分享（19）精读期刊引言和文献综述

摘要：当前，数字内容产业如网络文学、音乐、视频等的发展正遭受日益猖獗的盗版行为的严重阻碍。传统版权保护模式因其在确权、取证、举证环节的高难度和漫长的诉讼周期，导致了极高的维权成本。与此同时，维权所能带来的收益却非常低，这种成本与收益的严重失衡极大地削弱了版权所有者进

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Today, the editor brings the "Intensive Reading of the Introduction and Literature Review in the Journal Article 'Blockchain Investment and Copyright Protection Strategies in the Context of Digital Publishing Supply Chain' ".

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一.思维导图（Mind Mapping)

二.精读内容（Intensive reading content）

1.研究背景与问题提出(Research Background and Problem Statement)

Currently, the development of the digital content industry, including online literature, music, and video, is severely hindered by rampant piracy. Traditional copyright protection models, due to their high difficulty in rights confirmation, evidence collection, and proof presentation, as well as lengthy litigation cycles, result in exorbitant costs for rights protection. Meanwhile, the benefits derived from such protection are minimal, creating a severe imbalance between costs and benefits that significantly diminishes copyright owners' willingness to pursue legal remedies. Therefore, finding effective ways to substantially reduce copyright protection costs has become a pressing core issue that needs to be addressed.

2.解决方案：区块链技术(Solution: blockchain technology)

区块链技术凭借其去中心化、不可篡改和可追溯的特性，为破解这一难题提供了新的可能。它在版权登记和存证取证方面展现出巨大优势，能够将每次版权注册的成本从传统上千元降至极低水平，并实现电子证据的高效、大规模采集。然而，引入区块链技术本身也需要投入可观的研发和设备采购成本。这就引发了一个关键的商业考量：节省下的版权保护成本是否足以覆盖前期的区块链投资？这个问题的答案直接决定了企业是否有动力采纳这项技术。

Blockchain technology, with its decentralized, immutable, and traceable characteristics, offers new possibilities for solving this dilemma. It demonstrates significant advantages in copyright registration and evidence preservation, enabling the cost of each copyright registration to be drastically reduced from traditionally thousands of yuan to extremely low levels, and facilitating efficient, large-scale collection of electronic evidence. However, introducing blockchain technology itself requires substantial investment in research and development as well as equipment procurement. This raises a critical business consideration: Can the cost savings in copyright protection sufficiently cover the initial blockchain investment? The answer to this question directly determines whether enterprises will be motivated to adopt this technology.

3.研究场景与核心研究问题(Research Scenario and Core Research Questions)

本文的研究立足于一个由出版商、销售平台和消费者构成的数字出版供应链。其中，平台不仅负责销售数字产品，还承担提供版权保护服务的责任。本研究旨在探讨几个核心问题：当平台选择投资区块链以加强版权保护时，供应链各方的收益状况将如何变化？平台在何种条件下才会做出投资决策？如果投资区块链反而使平台自身利益受损，又该如何通过设计合理的契约（如收益分成、成本共担协议）来协调出版商与平台之间的利益，最终激励平台采取行动，从而实现整体供应链的优化。

This study is grounded in a digital publishing supply chain consisting of publishers, sales platforms, and consumers. The platform is not only responsible for selling digital products but also undertakes the responsibility of providing copyright protection services. This research aims to explore several core questions: How will the profitability of each party in the supply chain change when the platform chooses to invest in blockchain to strengthen copyright protection? Under what conditions will the platform make the investment decision? If investing in blockchain inadvertently harms the platform's own interests, how can reasonable contracts (such as revenue-sharing and cost-sharing agreements) be designed to coordinate the interests between publishers and the platform, ultimately incentivizing the platform to take action and achieve overall supply chain optimization.

4.文献综述(Literature Review)

近年来，围绕数字版权保护的研究多从法律规制或技术实现角度展开，而运用数理模型进行定量分析的研究相对较少，特别是从“区块链降低版权保护成本”这一经济学视角进行深入探讨的更为罕见。本文的创新之处在于，借鉴博弈论方法，不仅分析了区块链技术带来的成本节约效应及其对正版与盗版消费者市场的影响，更进一步研究了供应链成员间的利益协调机制，旨在为企业的相关投资决策提供严谨的理论依据和实用的管理启示。

In recent years, research on digital copyright protection has primarily focused on legal regulations or technological implementations, with relatively few studies employing quantitative analysis through mathematical models, especially those delving deeply into the economic perspective of "blockchain reducing copyright protection costs." The innovation of this paper lies in its application of game theory methods to analyze not only the cost-saving effects of blockchain technology and its impact on the markets for genuine and pirated consumer goods but also the interest coordination mechanisms among supply chain members. It aims to provide rigorous theoretical foundations and practical management insights for enterprises' relevant investment decisions.

5.本文研究方法(Research Methodology of This Paper)

明确表示将采用博弈论方法构建模型，因为区块链的共识机制本身就是一种博弈，非常适合用来研究供应链中各决策主体的策略行为。

It is explicitly stated that game theory methods will be employed to construct models, as the consensus mechanism of blockchain itself constitutes a form of game, making it highly suitable for studying the strategic behaviors of decision-making entities within the supply chain.

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本文由LearningYard新学苑原创，如有侵权，请联系删除。

参考资料：百度百科，deepseek

参考文献：甄烨,田佳乐,王文利.数字出版供应链下区块链投资与版权保护策略[J].系统管理学报,2024,33(3):589-600.

翻译：文心一言

编辑：熙

排版：熙

审核：qin