摘要:Today, the editor will interpret and share "Responsibility performance and shared value creation of core enterprises in agricultur
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1 内容摘要(Content summary)
今天小编将从“思维导图、精读内容、知识补充”三个板块,解读分享文献《农产品供应链核心企业履责与共享价值创造——基于扎根理论的案例研究》。
Today, the editor will interpret and share "Responsibility performance and shared value creation of core enterprises in agricultural product supply chain -- a case study based on grounded theory" from the three sections of "mind map, intensive reading content, and knowledge supplement".
2 思维导图(Mind mapping)
3 精读内容(Intensive reading content)
本次泛读的文章题为农产品供应链核心企业履责与共享价值创造,作者通过采用扎根理论的单案例研究方法,对某集团过去一段时间开展的脱贫攻坚和乡村振兴工作展开深入研究,探讨了农产品供应链核心企业基于供应链的拓展与优化、履责并创造价值的过程、机制和支持要素。
The article of this extensive reading is entitled the responsibility performance and shared value creation of the core enterprises in the agricultural supply chain. By using the single case study method of grounded theory, the author carried out an in-depth study on the poverty alleviation and Rural Revitalization work carried out by a group in the past period, and discussed the process, mechanism and supporting elements of the expansion and optimization, responsibility performance and value creation of the core enterprises in the agricultural supply chain based on the supply chain.
作者通过调查研究发现在农产品供应链核心企业履责的过程中,一个典型做法是带领其他企业给老乡捐款,但这个做法缺乏可持续性且会产生依赖,企业应当将老乡们纳入农产品供应链带老乡一起赚钱。带老乡赚钱会花费企业很大的成本,故企业要找到其中存在的商业价值,实现共享价值创造,才能在不亏损的情况下履责。
Through investigation and research, the author found that in the process of fulfilling the responsibilities of the core enterprises in the agricultural product supply chain, a typical practice is to lead other enterprises to donate money to the villagers, but this practice is lack of sustainability and will generate dependence. Enterprises should include the villagers in the agricultural product supply chain to help the villagers make money together. It will cost enterprises a lot to make money with fellow villagers, so enterprises should find the existing business value and realize the shared value creation, so as to fulfill their responsibilities without loss.
本文所做的研究就是对一个在共享价值创造方面做的比较好的企业进行研究,归纳其履责的情景、措施和过程,揭示内在机理与核心要素,为其他农产品供应链中的企业履责与共享价值创造提供参考,为乡村振兴提供方法参考和借鉴。
The research done in this paper is to study an enterprise that has done well in the creation of shared value, summarize the scenarios, measures and processes of its performance, reveal the internal mechanism and core elements, and provide reference for the performance of other enterprises in the supply chain of agricultural products and the creation of shared value, as well as for the revitalization of rural areas.
关于农产品供应链核心企业履责,作者进行了一定的前期研究。影响履责的因素有自身对履责机制和路径的设计,还有利益相关者的基本信念和价值支撑等。履责模式主要是第三方履责,通过搭建线下平台、捐赠、带动乡村产品销售等模式进行。履责的类型分为了响应型社会责任和战略性社会责任,前者相对被动,而后者是主动对社会承担责任,有着很多好处。
The author has done some preliminary research on the responsibility of the core enterprises in the agricultural product supply chain. The factors that affect the performance of responsibilities include the design of the performance mechanism and path, as well as the basic beliefs and value support of stakeholders. The responsibility fulfillment mode is mainly the responsibility fulfillment of the third party through the establishment of offline platforms, donations, and promotion of rural product sales. The types of fulfilling responsibilities are divided into responsive social responsibility and strategic social responsibility. The former is relatively passive, while the latter is actively responsible for society, which has many advantages.
关于共享价值创造,该概念最早是在聚焦社会和经济进步之间关系的基础上提出的,是指企业在提高竞争力的同时,改善其所在的社区经济和社会条件的政策和经营实践,其本质是通过商业创新来创造社会价值。企业主动承担社会责任,进行共享价值创造可以缓解生存发展中的压力,使企业行稳走远。
The concept of shared value creation was first put forward on the basis of focusing on the relationship between social and economic progress. It refers to the policies and business practices of enterprises to improve the economic and social conditions of their communities while improving their competitiveness. Its essence is to create social value through business innovation. Enterprises' active social responsibility and shared value creation can alleviate the pressure in survival and development, and make enterprises go far and steadily.
共享价值如何创造?主要是通过供应链核心企业主动调整利益相关者之间的调节机制并设计相关的制度安排,从嵌入社会目标、定义社会需求、创造最优创新结构、推动外部利益相关者共创、衡量共享价值等方面进行创新。企业可以通过重构产品与市场、重新定义价值链的生产力等途径来实现共享价值创造。
How to create shared value? It is mainly through the core enterprises of the supply chain to actively adjust the adjustment mechanism between stakeholders and design relevant institutional arrangements, and carry out innovation from the aspects of embedding social goals, defining social needs, creating the best innovation structure, promoting the co creation of external stakeholders, and measuring shared value. Enterprises can realize shared value creation by reconstructing products and markets, and redefining the productivity of the value chain.
共享价值的衡量需要同时考量社会价值和商业价值,展现企业投资的社会结果及其对企业收益的影响,表现为一系列具体的财务、资产与社会影响指标。对于农产品供应链,共享价值的衡量可通过对老乡绩效和准时交货与否、农产品质量及供应链整合水平来进行。
The measurement of shared value needs to consider social value and commercial value at the same time, and show the social results of enterprise investment and its impact on enterprise income, which is represented by a series of specific financial, asset and social impact indicators. For the supply chain of agricultural products, the measurement of shared value can be carried out through the performance of fellow villagers, whether on-time delivery, the quality of agricultural products and the level of supply chain integration.
通过文献回顾,作者得到了四点发现,分别是核心企业在农产品供应链中占据主导地位,其履责对整个农产品供应链有着关键影响;共享价值创造是用商业化的方式来解决社会问题,是一种高阶的履责范式等结论。
Through literature review, the author found that the core enterprises occupy a dominant position in the agricultural product supply chain, and their performance of responsibilities has a key impact on the entire agricultural product supply chain; Shared value creation is a commercial way to solve social problems, and it is a high-level responsibility paradigm.
4 知识补充(Knowledge supplement)
什么是农产品供应链?
What is agricultural product supply chain?
农产品供应链是一个复杂而精细的系统,它涵盖了从田间地头到消费者餐桌的全过程。这个过程不仅仅是物理上的物流和信息的流动,更是供应商、生产者、批发商、零售商和消费者等多个参与者之间的紧密协作与有机组合。农产品供应链不仅是农业经济的生命线,更直接关系到食品的质量安全、农业的经济效益以及消费者的身体健康。
Agricultural products supply chain is a complex and delicate system, which covers the whole process from the field to the consumer table. This process is not only the physical logistics and information flow, but also the close cooperation and organic combination among suppliers, producers, wholesalers, retailers and consumers. The supply chain of agricultural products is not only the lifeline of agricultural economy, but also directly related to the quality and safety of food, the economic benefits of agriculture and the health of consumers.
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参考资料:
翻译:DeepSeek
参考文献:孙志忠, 张晓燕, 周韬. 农产品供应链核心企业履责与共享价值创造——基于扎根理论的案例研究[J].北京工商大学学报(社会科学版), 2025, 40(4): 68-79.
文字:https://www.163.com/dy/article/JHHE8JJ805118U1Q.html
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