周日静学（268）：博士论文4.5 企业案例分析

摘要：This issue's tweet will introduce the doctoral dissertation 《Research on technology innovation cooperation strategy of new energy

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今天小编为您带来博士论文《双积分政策下考虑信息不对称的新能源汽车供应链技术创新合作策略研究》4.5企业案例分析。

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Today, the editor brings the "4.5 Enterprise case analysis of the doctoral dissertation 《Research on technology innovation cooperation strategy of new energy vehicle supply chain considering information asymmetry under the double credit policy》”.

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内容摘要：Abstract

本期推文将从思维导图、精读内容、知识补充三个方面介绍博士论文《双积分政策下考虑信息不对称的新能源汽车供应链技术创新合作策略研究》4.5企业案例分析。

This issue's tweet will introduce the doctoral dissertation 《Research on technology innovation cooperation strategy of new energy vehicle supply chain considering information asymmetry under the double credit policy》 from three perspectives: mind mapping, detailed content analysis, and supplementary knowledge, focusing on 4.5 enterprise case analysis.

思维导图：Mind mapping

精读内容：Intensive reading content

本节以宁德时代与北汽新能源的合作对之前两章进行证明。作者从公司背景、基于双方优势达成技术创新合作、信息共享推动技术创新合作和技术创新赢得新能源汽车市场的竞争优势四个方面分析。

This section uses the cooperation between CATL and BAIC New Energy to substantiate the arguments made in the previous two chapters. The author analyzes the case from four aspects: the background of the companies, the technological innovation cooperation achieved based on the advantages of both parties, the promotion of technological innovation cooperation through information sharing, and the competitive advantage gained in the new energy vehicle market through technological innovation.

首先，作者介绍了两家企业的背景。北汽是国内第一家获得新能源汽车生产资质的企业。北汽新能源秉承以客户为中心，充分利用大数据等新型用户需求分析方式，全面动态地捕捉消费者偏好信息，做好清晰的用户区隔和精准的用户需求把握，并深刻理解消费者需求，从产品设计、制造、质量把控等方面全面体现消费者最真实的需求，研发满足消费者需求的产品。宁德时代是全球领先的动力电池研发制造企业，公司专注于新能源汽车动力电池系统的研发、生产和销售等。凭借卓越的电池技术和行业影响力，宁德时代为电动汽车提供了完整的产品解决方案及完善的产品全生命周期服务。

First, the author introduces the background of the two companies. BAIC was the first enterprise in China to obtain the qualification for new energy vehicle production. BAIC New Energy adheres to a customer-centric approach, making full use of big data and other innovative methods of user demand analysis to dynamically capture consumer preference information, clearly segment users, and accurately identify their needs. By deeply understanding consumer demands, BAIC New Energy incorporates them comprehensively into product design, manufacturing, and quality control, thereby developing products that truly meet consumer expectations. CATL, on the other hand, is a global leader in the research, development, and manufacturing of power batteries. The company focuses on the R&D, production, and sales of power battery systems for new energy vehicles. With its outstanding battery technology and strong industry influence, CATL provides electric vehicles with comprehensive product solutions as well as complete lifecycle services.

其次，在基于双方优势达成技术创新合作部分，作者介绍了两家企业的合作的原因和合作约定。一方面北汽新能源拥有着更为精准的消费者需求信息，亟需技术创新突破满足消费者的需求；另一方面，宁德时代拥有动力电池的技术研发优势，需要获取精准的消费者需求信息，以客户需求为技术创新导向，进一步推动电池技术的研发。

Second, in the section on technological innovation cooperation based on the advantages of both parties, the author explains the reasons for and agreements in their collaboration. On the one hand, BAIC New Energy possesses more accurate consumer demand information and urgently needs technological breakthroughs to meet consumer needs. On the other hand, CATL has strong R&D advantages in power battery technology but requires access to precise consumer demand information in order to make customer needs the guiding force of technological innovation and to further advance battery technology development.

再次，在信息共享推动技术创新合作部分，作者介绍了两家企业合作的原因和优势。随着消费者对于电动汽车需求的不断变化，消费者认为新能源汽车存在续航里程低下，购买价格过高，电池安全性低、充电时间长、驾驶体验差等缺点，希望新能源汽车拥有更出色的续航里程，更低的销售价格。在北汽新能源与宁德时代联合研发新品的过程中，北汽新能源与宁德时代共享其所掌握的消费者需求信息，并从消费者需求角度给出技术创新的方向；而宁德时代依据所获得的客户需求信息，从新材料、新技术角度考虑技术创新方向，与北汽新能源共担技术创新投入成本，信息共享避免双方为了自身利益而向对方藏匿信息的行为，更有利于推动新能源汽车的技术创新。

Third, in the section on how information sharing promotes technological innovation cooperation, the author describes the reasons and advantages of the collaboration between the two companies. As consumer demand for electric vehicles continues to evolve, many consumers perceive shortcomings in new energy vehicles, such as limited driving range, high purchase prices, low battery safety, long charging times, and poor driving experience. They hope for vehicles with better range and more affordable prices. In the joint development of new products by BAIC New Energy and CATL, BAIC New Energy shared the consumer demand information it had collected with CATL and provided directions for technological innovation from the perspective of consumer needs. Based on this demand information, CATL explored innovation paths in new materials and new technologies, while jointly sharing the costs of technological innovation with BAIC New Energy. Information sharing helped prevent either party from concealing information for its own interests, thereby making it more conducive to promoting technological innovation in new energy vehicles.

然后，介绍了两家企业合作在市场上的竞争优势。宁德时代降低了电池包的生产成本，北汽新能源EU系列销量大增，EU系列成为北汽新能源的主销车型，当年北汽新能源纯电动汽车销量高居全球第二。

Finally, the author introduces the competitive advantages gained from the cooperation between the two companies in the market. CATL successfully reduced the production cost of battery packs, while BAIC New Energy saw a significant increase in sales of its EU series, which became its main bestselling model. In that year, BAIC New Energy ranked second in the world in pure electric vehicle sales.

最后，作者对本章进行总结。主要介绍了本章的研究内容、研究结论和政策建议。

Lastly, the author concludes the chapter by presenting its main research content, key findings, and policy recommendations.

知识补充：Knowledge supplement

产品全生命周期服务

Product life cycle service

产品全生命周期服务是指对产品在整个生命周期内的管理和服务，包括以下几个阶段：（1）构思与设计：从产品的初步构想到具体设计，确保满足市场需求。（2）开发与生产：在研发和生产过程中，确保产品质量和效率。（3）销售与使用：通过有效的市场策略和用户支持，提升产品的市场表现。（4）维护与退役：在产品使用阶段提供维护服务，并在产品生命周期结束时进行合理的淘汰和回收。

Product lifecycle services refer to the management and support provided throughout the entire lifecycle of a product, covering the following stages: (1) Concept and Design: From the initial idea to detailed design, ensuring the product meets market demand. (2) Development and Production: Guaranteeing product quality and efficiency during the R&D and manufacturing processes. (3) Sales and Use: Enhancing market performance through effective marketing strategies and user support. (4) Maintenance and Retirement: Providing maintenance services during the product’s usage phase and ensuring proper disposal and recycling at the end of its lifecycle.

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