摘要：梁大夫，在这中医科普的小江湖里摸爬滚打好些年了。最近，心里头就跟揣了只乱扑腾的小兔子似的，不得安宁。为啥呢？还不是因为咱这中医科普的路，越走越觉得有些不对劲儿。
我，梁大夫，在这中医科普的小江湖里摸爬滚打好些年了。最近，心里头就跟揣了只乱扑腾的小兔子似的，不得安宁。为啥呢？还不是因为咱这中医科普的路，越走越觉得有些不对劲儿。
平铺直叙：中医科普的“温吞水”困境
以往我搞中医科普，那风格，就跟白开水似的，平铺直叙，一点波澜都没有。我自个儿觉得把中医知识讲得明明白白的，可读者们却不买账，阅读量那叫一个惨淡，就像冬日里冷冷清清的集市。就好比我精心熬了一锅滋补的中药汤，本想着能给大家补补身子，可大家瞅一眼，闻一闻，就皱着眉头走开了。
我琢磨着，这问题到底出在哪儿呢？后来一拍脑门，恍然大悟，咱这科普啊，就跟唱歌似的，光有主旋律不行，还得有“装饰音”来增添美感。你想啊，一首歌要是一直平平淡淡地唱下去，谁愿意听啊？那不得跟催眠曲似的，把人听得昏昏欲睡。咱这中医科普也是一样，没有那些生动的比喻、有趣的例子、幽默的语言，就像一道没有调料的菜，吃起来寡淡无味。
数据说话：平铺直叙的“冷遇”实录
我专门去查了查数据，这一查可把我吓了一跳。我那些平铺直叙的科普文章，平均阅读量也就几个，点赞数更是少得可怜，跟那些热门文章比起来，简直就是小巫见大巫。再看看那些风格活泼、有新意的科普内容，阅读量动辄就是几万，点赞数也是成千上万。这就好比一场比赛，我这边还在慢悠悠地走着，人家那边已经骑着快马飞奔而去了。
有一次，我写了一篇关于中医养生食疗的文章，按照以往平铺直叙的风格，把各种食材的功效、食用方法一股脑儿地写了出来。结果呢，发布之后，就像一颗小石子扔进了大海，连个水花都没溅起来。后来，我换了一种方式，用了一个有趣的故事开头：“话说有个老张，整天大鱼大肉地吃，结果把自己吃成了个大胖子，还得了高血压。后来啊，他听了中医的建议，开始吃起了特定的食疗方，你猜怎么着？体重慢慢降下来了，血压也稳定了。”就这么一个小故事，一下子就吸引了大家的注意力，文章的阅读量和点赞数都蹭蹭往上涨。
引经据典：古人智慧中的科普启示
其实啊，咱老祖宗早就明白这个道理。古人写文章，那可是讲究“文似看山不喜平”，就像画画一样，要有起伏，有层次。你看那《红楼梦》，里面的人物形象栩栩如生，情节跌宕起伏，一会儿是贾宝玉和林黛玉的卿卿我我，一会儿又是王熙凤的机关算尽，让人看得如痴如醉。要是这本书也像我以前写的科普文章那样平铺直叙，还会有这么多人喜欢吗？
还有那《西游记》，孙悟空一个跟头就能十万八千里，可偏偏要经历九九八十一难才能取得真经。这一路上，有妖魔鬼怪的阻拦，有神仙佛祖的帮助，故事那叫一个精彩。要是直接让孙悟空背着唐僧飞到西天，那还有什么看头呢？咱这中医科普也是一样，不能直接把知识一股脑儿地塞给读者，得像讲故事一样，一步一步地引导他们去了解、去探索。
幽默风趣：让中医科普“活”起来
那怎么才能给中医科普加上“装饰音”呢？我觉得，幽默风趣的语言就是一个法宝。比如说，我在讲中医里的“五行”学说时，就可以这么讲：“这五行啊，就像五个性格各异的兄弟。木呢，就像个急性子的小伙子，风风火火的；火呢，就像个热情似火的大姑娘，走到哪儿都带着一股热乎劲儿；土呢，就像个老实巴交的老农民，稳稳当当的；金呢，就像个冷酷的侠客，锋利无比；水呢，就像个温柔的小仙女，润物无声。这五个兄弟相互制约，相互帮助，共同维持着人体的平衡。”这么一讲，是不是比直接说“木生火，火生土，土生金，金生水，水生木”有趣多了？
再比如说，我在讲中医的针灸疗法时，就可以说：“这针灸啊，就像给身体安装了一个个精准的小开关。哪里不舒服了，就找准对应的开关一按，嘿，病痛就像被施了魔法一样，乖乖地溜走了。”这样的比喻，既形象又有趣，能让读者在轻松愉快的氛围中了解中医知识。
情感共鸣：拉近与读者的距离
除了幽默风趣，还得让读者产生情感共鸣。我在写中医科普文章时，经常会结合一些生活中的例子，让读者觉得这些知识就跟他们自己的生活息息相关。比如说，我在讲如何预防感冒时，就可以说：“大家都有过这样的经历吧，一到换季的时候，就容易感冒。那感觉，就像身体里住了一个小怪兽，不停地捣乱。其实啊，只要我们平时注意增减衣物，多吃一些提高免疫力的食物，就像给身体穿上了一层坚固的铠甲，这个小怪兽就拿我们没办法啦。”这样的表述，能让读者感受到我是在真心实意地为他们着想，从而拉近与他们的距离。
悬念设置：激发读者的好奇心
设置悬念也是一个不错的办法。我在写一篇关于中医治疗失眠的文章时，开头就来了这么一句：“你知道吗？有一种神奇的中医疗法，不用吃药，不用打针，就能让你告别失眠的困扰。很多人试过之后，都惊讶地说：‘这简直太神奇了！’”这么一写，读者的好奇心就被勾起来了，他们肯定会迫不及待地往下读，看看这种神奇的中医疗法到底是什么。
传递价值：让中医科普更有意义
当然啦，咱搞中医科普，不能只是为了追求阅读量和点赞数，更重要的是要传递价值。中医是我们中华民族的瑰宝，里面蕴含着丰富的智慧和经验。我们要通过科普，让更多的人了解中医、信任中医、使用中医。比如说，我在讲中医的养生理念时，就会强调“治未病”的思想，告诉大家要在身体还没有生病的时候，就注意预防和调理，这样才能拥有一个健康的身体。这就像盖房子一样，只有把地基打牢了，房子才能坚固耐用。
展望未来：奏响中医科普的新乐章
现在，是时候给梁大夫的中医科普调整写作风格了。我要像一位技艺高超的音乐家一样，用生动的语言、有趣的故事、幽默的比喻，为中医科普奏响一曲曲美妙的乐章。我相信，只要我们用心去做，用创新的方式去传播中医知识，就一定能吸引更多的人关注中医、热爱中医。
让我们一起努力，让中医这颗璀璨的明珠，在新时代的舞台上绽放出更加耀眼的光芒！让更多的人因为中医而受益，因为中医而拥有一个健康、美好的生活！这，就是我梁大夫中医科普的使命和担当！
作者简介：梁世杰 中医高年资主治医师，本科学历，从事中医临床工作24年，积累了较丰富的临床经验。师从首都医科大学附属北京中医院肝病科主任医师、著名老中医陈勇，侍诊多载，深得器重，尽得真传！擅用“商汤经方分类疗法”、专病专方结合“焦树德学术思想”“关幼波十纲辨证”学术思想治疗疑难杂症为特色。现任北京树德堂中医研究院研究员，北京中医药薪火传承新3+3工程—焦树德门人（陈勇）传承工作站研究员，国际易联易学与养生专委会常务理事，中国中医药研究促进会焦树德学术传承专业委员会委员，中国药文化研究会中医药慢病防治分会首批癌症领域入库专家。荣获2020年中国中医药研究促进会仲景医学分会举办的第八届医圣仲景南阳论坛“经方名医”荣誉称号。2023年首届京津冀“扁鹊杯”燕赵医学研究主题征文优秀奖获得者。事迹入选《当代科学家》杂志、《中华英才》杂志。
Doctor Liang Popular Science of Traditional Chinese Medicine Department: It's Time to Play "Decoration Tone"
I, Dr. Liang, have been working in the Traditional Chinese Medicine Department for many years. Recently, I felt like I was holding a puffy little rabbit in my thoughts and couldn't be at peace. Why? It is not because we are the Traditional Chinese Medicine Department of the road, the more I feel that there is something wrong.
Plain and Direct: The Dilemma of Popular Science of Traditional Chinese Medicine Department
In the past, I engaged in the Traditional Chinese Medicine Department, the style, like plain and straight talk, no waves. I myself felt that when I explained my knowledge of Chinese medicine clearly, readers did not buy it, and the reading was a miserable one, like a cold market in winter. It's like I cooked a pot of nourishing Chinese herbal soup carefully, thinking it would fill everyone's bodies, but everyone looked at it, sniffed it, and walked away frowning.
And I thought, what's the problem? Then I slapped my forehead and realized that popular science is like singing, and it is not only necessary to have a main melody, but also to have "decorative sounds" to add beauty. You think, who wants to listen to a song if it keeps going plainly? It must not be like a hypnotic song that makes people drowsy. The Traditional Chinese Medicine Department is the same, without those vivid metaphors, interesting examples, humorous language, like a dish without seasoning, eat bland.
Data speaks: an uncomplicated account of "cold encounters"
I went specifically to look up the data, which surprised me. My straight-line science articles have an average of just a few readings and a pitiful few likes, which is a tiny comparison to popular articles. Look at those popular science content that is lively and innovative, and the number of readings is often tens of thousands, and the likes are thousands of times. It was like a race. My side was still walking slowly while the others were galloping away on their fast horses.
Once, I wrote an article on traditional Chinese medicine and therapeutics. In the previous flat-line style, I wrote out the efficacy and consumption methods of various ingredients. As a result, after it was posted, it was like a small stone that was thrown into the sea without even splashing. Then I took a different approach and started with an interesting story:“Then there was an old Zhang who ate a lot of fish and meat all day long, and ended up eating himself into a big fat man and getting high blood pressure. Then, he listened to the advice of traditional Chinese medicine and began to eat a particular herbal remedy. Guess what? The weight has slowly fallen and the blood pressure has stabilized.”Just such a small story immediately attracted everyone's attention, and the number of readings and likes of the article inched up.
Explanations: Popular Insights from the Wisdom of Ancient Peoples
In fact, our ancestors already knew this. When the ancient people wrote essays, they were very concerned with "writing like looking at a mountain, not like a flat one," like painting, there must be ups and downs, and there must be levels. If you look at the Red Chamber Dream, the characters are vivid and the plot goes up and down. At one time, Jia Baoyu and Lin Daiyu are the lovers, and at the other time, Wang Xifeng's powers are exhausted. It makes you very enthralled to watch. If this book were to be as straightforward as the popular science articles I've written before, would so many people still like it?
There is also the "Journey to the West," Sun Wukong a somersault can be 108 thousand, but it is difficult to go through ninety-nine eighty-one to obtain the true scriptures. On this road, there were demons and monsters blocking the way, and there was the help of the goddess Buddha, and the story was a wonderful one. What would be the point of letting the Monkey King fly directly to the West while carrying the monk? The same is true of the Traditional Chinese Medicine Department. We can't just shove the knowledge to the readers. We have to guide them to understand and explore step by step like telling a story.
Making Traditional Chinese Medicine Department Popular Science "Alive"
How to give the Traditional Chinese Medicine Department with a "decorative tone"? I think humorous language is a key. For example, when I speak of the "five branches" doctrine of Chinese medicine, I can say this: "The five branches are like five brothers with different personalities. Garden balsam seed, just like an impatient boy, Fengfengfenghuohuo; Fire, like a great girl who is passionate, goes everywhere with a glow of heat; Like an honest old peasant, the earth was steady. Kim was like a cold hero, sharp enough. The water, like a gentle little fairy, hydrates without sound. These five brothers check each other and help each other to maintain the balance of the human body.”Isn't it more interesting than directly saying "wood generating fire, fire generating earth, earth generating metal, metal generating water, water wood"?
For example, when I talk about acupuncture in Chinese medicine, I can say:“Acupuncture is like installing precise little switches on the body. Whenever you are uncomfortable, you find the right switch and press it. Hey, the pain slipped away like a magic trick.”Such a metaphor, which is both graphic and funny, allows the reader to learn about traditional Chinese medicine in a relaxed and pleasant atmosphere.
Emotional Empathy: Bringing Closer to Your Reader
In addition to humor, the reader must be emotionally resonant. When I write articles about Traditional Chinese Medicine Department, I often use examples from everyday life to make readers feel that these knowledge is closely related to their own lives. For example, when I talk about how to prevent a cold, I can say:“You've all had the experience of catching a cold as soon as the season changes. It felt like a little monster lived in it, messing around. In fact, as long as we pay attention to dressing and eating more immune-boosting foods during the day, it is like putting a strong armor on our bodies, and this little monster can do nothing about us.”Such a statement would bring readers closer to them by giving them a sense that I was genuinely thinking about them.
Suspense Setting: Stimulating Reader's Curiosity
Setting suspense is also a good way to do it. When I was writing an article on traditional Chinese medicine for insomnia, I began with this sentence:“Do you know that? There is a magical Chinese medical method that can put an end to the trouble of insomnia without taking a pill or taking an injection. A lot of people who have tried it are amazed and say: 'This is amazing!’”Once written like this, the reader's curiosity is hooked up, and they will surely be eager to read on to see what this magical Chinese medical law really is.
Make Traditional Chinese Medicine Department more Scientific Popularization
Of course, we do Traditional Chinese Medicine Department, not just for the pursuit of reading and likes, more important is to convey value. Chinese medicine is a treasure of the Chinese nation, which contains a wealth of wisdom and experience. We need to make science popular so that more people can learn about traditional Chinese medicine, trust traditional Chinese Medicine, and use traditional Chinesemedicine. For example, when I talk about the concept of health preservation in traditional Chinese medicine, I will emphasize the idea of "preventive treatment of disease." I tell you that you should pay attention to preventive treatment and conditioning when you are not sick, so that you can have a good body. It's like building a house. Only when the foundations are secured can the house be strong and durable.
Prospect: Playing the New Movement of Popular Science of Traditional Chinese Medicine Department
Now, it is time to adjust the writing style of Dr. Liang's Traditional Chinese Medicine Department. I want to be like a skilled musician, with vivid language, interesting stories, humorous metaphor, for the Traditional Chinese Medicine Department played a wonderful music. I believe that as long as we work hard and spread the knowledge of traditional Chinese medicine in innovative ways, we will surely attract more people to pay attention to and love traditional Chinese Medicine.
Let us work together to make this shining pearl of traditional Chinese medicine shine even brighter on the stage of the new era! Let more people benefit from traditional Chinese medicine and have a healthy and beautiful life because of traditional Chinese Medicine! This is the mission and responsibility of Doctor Liang of Traditional Chinese Medicine Department!
Author Bio: Liang Shijie is a senior medical practitioner in traditional Chinese medicine with an undergraduate degree. He has been engaged in traditional medicine clinical work for 24 years and has accumulated a wealth of clinical experience. Following Chen Yong, chief physician of liver disease at Beijing Traditional Medicine Hospital, affiliated with Capital Medical University, and renowned old Chinese medicine, he has been treated for many years and received great attention. He specializes in the treatment of difficult diseases using "conversational traditional therapy" and special treatments combined with the academic ideas of Jiao Shude and Guan Yubo's ten-level diagnosis.He is currently a researcher at the Shude Tang TCM Research Institute in Beijing, a fellow at the new 3 + 3 project of traditional Chinese medicine flame inheritance in Beijing - a scholar at the inheritance workstation of Jiao Shude's protégés (Chen Yong),He is a standing committee member of the International Expert Committee on E-learning and Health Care, a member of the Jiao Shude Academic Heritage Special Committee of the Chinese Association for the Advancement of Chinese Medicine Research, and the first cancer specialist to be included in the chapter of the Chinese Pharmaceutical Culture Research Association. Won the 2020 China Association for the Promotion of Traditional Chinese Medicine Zhongjing Medical Branch held the eighth session of the Medical Saint Zhongjing Nanyang Forum "Classic Prescription Famous Doctor" honorary title. The winner of the first Beijing-Tianjin-Hebei "Pingui Cup" Yanzhao Medical Research Essay Award in 2023. His work was featured in the journal Current Scientist and the journal Chinese Talent.
来源：首都专家梁世杰一点号
