摘要:一位账号名为“史老师说农业”的“专家”主播,拥有12.9万粉丝,每个视频史老师都身穿印有“农业研究所”字样的白大褂,站在农药架子前,戴着眼镜,针对一个个农业知识侃侃而谈。
据央视财经报道,近日记者接到不少农民的反映,他们在网上遭遇了一批假冒的农技专家,坑农害农的骗局正在发生!
记者以“农业”作为关键词在各大短视频平台进行搜索,发现不少所谓“农业主播”“助农专家”的短视频。
Farmers have reported encountering fake agronomists online who deceive them through dishonest agricultural guidance. A journalist searched major short-video platforms using "agriculture" as a keyword, uncovering numerous accounts posing as "agricultural hosts" or "farming assistance experts". These profiles typically claim affiliations with "agricultural universities" or decades of industry experience while offering "free farming advice".
进入这些主播账号的主页,几乎每人的简介中都写着“农业大学”“从事农业行业十年,甚至几十年”“免费提供农业指导”“助力三农”的内容。
除了这些实践型的农业主播,还有身着白大褂坐在研究院的“专家型”农业主播,在短视频平台上为大家讲解农业知识。
一位账号名为“史老师说农业”的“专家”主播,拥有12.9万粉丝,每个视频史老师都身穿印有“农业研究所”字样的白大褂,站在农药架子前,戴着眼镜,针对一个个农业知识侃侃而谈。
这位史老师在讲解了农业知识后,都会推荐各种农资产品,他推荐的产品还有不少“农业达人”一起推荐。
Some hosts present themselves as academic experts, wearing lab coats in research settings. One such account, Mr Shi Talks Agriculture, has 129,000 followers. In videos, Shi wears a coat labeled Agricultural Research Institute, stands before pesticide shelves, and recommends agricultural products after explaining farming techniques — endorsements often echoed by other "agricultural influencers".
记者在各大短视频平台陆续搜索到上百个“农业专家达人”的账号,发现他们虽然身份五花八门,但是其中相当一部分账号的头像和名称上都标注着“祥禾农业”四个字,十分醒目。
这些“专家达人”橱窗中推荐的产品,大多挂在一家名为“祥禾农资总店”的店铺中。
记者来到“祥禾农资总店”登记的地址,发现这家农资店大门紧锁,透过窗户往里看,屋内布满灰尘,杂物随意堆放。
旁边超市老板告诉记者,这里就没有人来过,只是挂了个牌。
Many accounts feature the prominent label Xianghe Agriculture. Products promoted by these "experts" are linked to a store named Xianghe Agricultural Supplies Headquarters, which an investigation has revealed to be a locked, dust-covered vacant storefront. A neighboring shop owner confirmed the site has never been in operation.
通过记者的调查发现,同样以“祥禾农业”为头像标识,并且虚假宣传销售“科沃华花生膨大粒粒饱”的抖音账号“史老师说农业”,出镜者竟然和另一个名为“河南维欧主持培训”的账号出镜者是同一个人。
在这个账号里,“说农业的史老师”摇身一变“帽子哥”,成为一名专业主持培训老师,点进账号主页,可以看到简介明确写着“帽子哥25年主持口才教学经验、弟子700+学员上万”。
Further scrutiny exposed that the host of Mr Shi Talks Agriculture is the same person appearing in Henan Weiou Host Training, where Shi claims 25 years of hosting training experience.
记者来到位于河南省郑州市的河南维欧文化传媒有限公司,在这里见到了“史老师”。史老师表示,祥禾农业是以签约、孵化农业达人,从而达到销售农资目的的农业电商团队,而自己就是祥禾农业团队的创始人之一。
据这位史老师介绍,通过团队的运营,每个账号的变现能力都很高。
当记者询问农业研究所与祥禾农业的关系时,史老师表示,一切都是假的,都是表演。
史老师坦言,不仅“史老师说农业”这一个农业专家账号,祥禾农业的1000多个账号,实际出镜、运营的工作人员都没有任何农业教育背景,甚至大多数人完全不懂农业知识。
祥禾农业电商团队的负责人表示,谈到祥禾农业旗下的“专家达人”们,负责人同样坦言,无论是研究院专家还是农大学生,这些身份都是虚假的。是否了解农业知识不重要,带货挣钱才是唯一目的。
At Zhengzhou, Henan province, Shi admitted that Xianghe Agriculture is an e-commerce team that signs and incubates influencers to sell agricultural supplies. Shi co-founded the operation and revealed that none of Xianghe's 1,000+ hosts possess agronomy backgrounds; most know nothing about farming. The team's leader confirmed identities — including "research experts" and "agricultural students" — are fabricated, stressing that profit, not agricultural knowledge, drives their activities.
这一消息曝光后,引发全网热议。不少网友痛批这种行为“吃相难看”“没有良心”......
来源:中国日报双语新闻一点号