摘要：The Shanghai eSports Center, a highly anticipated industrial base with a total investment of around 10 billion yuan (US$1.4 billio

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The Shanghai eSports Center, a highly anticipated industrial base with a total investment of around 10 billion yuan (US$1.4 billion) and a construction area of over 700,000 square meters, has entered a new construction phase.

Its Star Ring Center in the southern wing has recently debuted.

This project, the largest single investment in the global eSports field, is a major municipal construction initiative approved by the Shanghai government.

Located on Jidi Road in Minhang District, the Star Ring Center resembles a giant time capsule. It covers 230,000 square meters and consists of 15 buildings, including headquarters offices, Grade A office towers, garden villas and talent apartments. Its aerial view is reminiscent of a peacock spreading its wings.

The center will dedicate 30,000 square meters to diverse industries such as an eSports game theme museum, team experience center, VR (virtual reality) gaming space, eSports merchandise and live streaming spaces, and anime IP-themed dining and retail, aiming to create a unique cultural, tourism, and business destination fostering international cultural exchanges.

The multifunctional hall is set to host international top-tier eSports events, with an already packed schedule: the 5th Yangtze River Delta Sports Festival eSports Competition in June, the CS GO XPL2025 eSports Competition in July, the "Naraka: Bladepoint" eSports Championship in August, and the Shanghai University eSports Invitational in October.

Shanghai's "Cultural and Creative 50" policy focuses on key areas such as films, performances, eSports, animation and online culture, positioning Shanghai as a preferred global eSports event location.

As a crucial component of Shanghai's ambition to become a "global eSports capital," the Star Ring Center focuses on eSports gaming as a specialty industry and digital economy and headquarters economy as core industries.

大虹桥前湾，一个备受关注的产业基地——总投资约100亿元人民币、建筑面积超70万平方米的上海电竞中心建设进入新阶段：南区项目“星环中心”近日率先亮相；华漕镇提出潜心培育国际电竞小镇特色板块。

上海电竞中心是由上海钻滔集团携手广东超竞集团，与腾讯电竞战略合作，经上海市政府批准实施的市级重大建设项目，是迄今为止全球电竞领域单一投资最大的产业项目之一。

打造国际顶尖电竞场馆

位于闵行区纪翟路的星环中心，如同一个巨型时光宝盒，包罗万象。建筑面积23万平方米，15栋楼宇含总部办公大楼、甲级办公塔楼、花园独栋楼和人才公寓楼，呈环抱形的建筑群寓意产业集聚效应。空中俯瞰如孔雀展翅开屏，蜿蜒起伏，辐射八方，既蕴含这片区域“通江达海”的特殊性，也象征着园区“勇立潮头”“拥抱未来”的精气神。

再过50年、100年也不落伍——高起点、前瞻性规划建设是星环中心的一大亮点。按照行业高标准设计布置的多功能厅，成为国际顶尖的电子竞技赛事活动专业场馆，一经验收就已排满“档期”：6月“第五届长三角体育节电子竞技大赛”，7月“CS GO XPL2025电子竞技大赛”，8月“《永劫无间》电竞邀请赛”，10月“上海高校电竞邀请赛”……

这些活动包括各类电竞交流大赛、产业交流大会、新品发布会等，届时将吸引中、日、韩等国际电竞专业人士参加，涵盖行业协会、产业链企业和参赛战队等领域，“无畏契约”“王者荣耀”等品牌赛事也将闪亮登场。

各大赛事活动的进驻，将集聚全球电竞资源，推动电竞产业的国际化、产业化、商业化发展。作为对标国际一流的电竞主题场地，星环中心还将举行电竞战队发布会、粉丝见面会、电竞产业论坛、动漫展会等活动，打造全球知名的电竞动漫新地标、网红打卡地。

赋能数智经济总部经济

上海“文创50条”政策聚焦影视、演艺、电竞、动漫、网络文化等重点领域，提出上海成为全球电竞赛事首选地。

作为上海建设“全球电竞之都”的重要载体，星环中心以电竞游戏为特色产业，以数智经济、总部经济为核心产业，打造创新型产业总部基地。

在电竞产业方面，星环中心多维度、全视角探寻全球电竞产业发展新路径，参与全球电竞合作伙伴计划，吸引并扶持、孵化上下游企业，对符合条件的企业提供高品质低成本的经营空间，并积极对接引入税收、人才引进等惠企政策。

围绕“电竞+”主题，星环中心还将拿出3万平方米的空间，引进电竞游戏主题文化馆、战队体验馆、VR游戏空间、电竞游戏周边和直播空间、动漫IP主题餐饮以及衍生品零售等多元化特色业态，建设促进多元文化交流的友好型国际社区，打造独一无二的文旅商体展目的地，同时让入驻企业和员工足不出户便能享受新潮的人文体验。

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Source：SHINE

Edited by Yue Shunshun

Reviewed by Xu Leibing, Shi Sijia, Lin Xinyi

来源：今曰闵行