摘要：Limited-edition"AI Xiyangyang" and "AI Lerongrong", cute art toy blind boxes, lovely bag charms and fridge magnets—these are some

Limited-edition"AI Xiyangyang" and "AI Lerongrong", cute art toy blind boxes, lovely bag charms and fridge magnets—these are some of the peripheral products showcased at the press conference for the Dongguan division of the 15th National Games(NG), the 12th National Games for Persons with Disabilities (NGD), and the 9th National Special Olympic Games (NSOG) on September 19th. The productswere developed by three Dongguan companies granted an official production license for the Games.

So far, the three companies have developed over 200 licensed items, covering various categories. Dongguan is knownas"City of Art Toys in China". The art toy enterprisesthere have actively integrated AI technology with licensed product design, launching Dongguan exclusive versions "AI Xiyangyang" and "AI Lerongrong". Besides, exclusive sales Areas for merchandise for the 15th National Games will be set up at the Canton Tower in Guangzhou, major commercial districts in Dongguan, and areas around event venues, creating "sports + consumption" scenarios.

According to the press conference, Dongguan, as an important node city in the Guangdong-Hong Kong-Macao Greater Bay Area, and known nationally as a "basketball city" and "hometown of weightlifting", will host four events from November to December, including adult men's basketballand weightliftingevents of the 15th NG, as well as the weightlifting and women's deaf basketball events of the 12th NGD & 9th NSOG. Dongguan will take its involvement in licensed merchandise development as an opportunity to deepen the integration and innovation of the art toy industry with sports, culture, and other IPs, promote the art toy industry toward higher quality and greater creativity, and continue to polish the city-brand of "City of Art Toys in China".

200余款十五运会潮玩来了！“潮玩之都”东莞再发力

限定款“AI喜洋洋”“AI乐融融”、萌趣潮玩盲盒、可爱包挂、冰箱贴......9月19日，在十五运会和残特奥会东莞赛区新闻发布会现场，展示了获赛事特许生产资格的东莞3家企业开发的部分十五运周边产品。

据了解，目前这3家企业共开发了200余款特许商品，涵盖各种品类。作为“中国潮玩之都”，东莞潮玩企业积极将AI科技与特许产品深度融合，推出东莞赛区限定款“AI喜洋洋”“AI乐融融”。同时推动十五运周边产品专属售卖区进驻广州小蛮腰、东莞商圈及场馆周边，构建“赛事+消费”场景。

据介绍，东莞作为粤港澳大湾区重要节点城市，也是全国知名的“篮球城市”“举重之乡”，11月—12月将承办十五运男子成年组篮球、举重以及残特奥会举重、聋人女子篮球等四项赛事。东莞将以此次参与赛事特许产品开发为契机，继续深化潮玩产业与体育、文化等IP的融合创新，推动东莞潮玩产业向更高质量、更富创意的方向发展，继续擦亮“中国潮玩之都”城市品牌。

文、视频｜记者 石梦卓 实习生 唐昕妤

翻译｜柯妃娟

审校｜赵凡

来源：羊城派