摘要：On September 4th, BMW officially announced that the first production model of its Neue Klasse, the BMW iX3, will have its global d

On September 4th, BMW officially announced that the first production model of its Neue Klasse, the BMW iX3, will have its global debut on September 5th and appear at the Munich Motor Show on September 8th. Simultaneously, BMW revealed the timeline for the Neue Klasse models in the Chinese market: a China-exclusive version will be launched within the year, with domestic production starting in 2026.

1. Risks of the First Models on a "New Platform"

Drawback:

This is the first production car on BMW's all-new dedicated pure electric platform (NCAR). The first batch of models on any brand's All New platform are often like "guinea pigs." Although they undergo rigorous testing, potential design, software, or hardware flaws and bugs might only emerge after large-scale real-world use by customers.

Potential Issues:

Owners might encounter software vulnerabilities in the electronic architecture, various sensor false alarms, or issues that require post-purchase OTA updates to fix. Buying a first-batch model requires patience and a certain tolerance for potential issues.

2. The "Mass Production" Challenge of Large Cylindrical Cells

Drawback:

The BMW iX3 "mass produces the large cylindrical cells that Tesla has delayed multiple times." This is inherently a double-edged sword.

Potential Issues:

If Tesla has delayed them repeatedly, it indicates extremely high difficulty in mastering the production process and yield rates. It remains to be seen whether BMW and AESC (Envision AESC) can truly achieve stable, reliable, and low-cost mass production; this needs time to verify.

The heat dissipation, safety protections (e.g., preventing thermal runaway), and performance degradation over the long term for this new battery structure are unknowns. While the data might look good on paper, real-world performance needs observation.

In case of an accident, the repair and replacement costs for this special specification battery could be very high.

3. The "Joint Development" Model for Autonomous Driving

Drawback:

"Jointly developed autonomous driving solution with Momenta." Although Momenta is an excellent Chinese autonomous driving company, the effectiveness of its solution implemented by BMW is questionable.

Potential Issues:

Can BMW's chassis tuning and Momenta's algorithms perfectly integrate to achieve a 1+1>2 effect combining "traditional driving feel" with "cutting-edge autonomous driving"? If the integration is poor, it might feel awkward or unpolished.

In the Chinese market, Huawei's and XPeng's autonomous driving systems are already very aggressive and leading. Can BMW's solution catch up to or even surpass them in terms of "veteran driver-like" smoothness and handling of complex road conditions? This is a huge question mark. It will likely remain a conservative "good enough" style rather than industry-leading.

4. Potential Incompatibility of the "China-Exclusive" Software Ecosystem

Drawback:

"Integrates Alibaba and DeepSeek AI large language models, compatible with Huawei's HarmonyOS ecosystem." The idea is good, but execution is challenging.

Potential Issues:

With integrations of multiple large models and ecosystems, how can the system avoid becoming bloated? Can the infotainment chip power all these functions and maintain long-term smooth performance?

Will users need to switch back and forth between Alibaba's ecosystem, DeepSeek's AI, and HarmonyOS apps? Can it provide a seamless, unified experience? If it's just a simple pile-up of functions, the user experience will be significantly diminished.

Coordinating update schedules simultaneously with multiple Chinese tech giants is highly complex and might affect the timeliness of system updates.

5. The Reality Behind the "900 km Range" Claim

Drawback:

A CLTC range of 900 km is a great marketing number.

Potential Issues:

CLTC range estimates often need to be discounted by 30% or even more in real-world use (especially on highways or in cold winter conditions). A stable real-world range exceeding 600 km would be considered excellent.

To achieve high range, it likely uses a very large battery pack, resulting in惊人 vehicle weight. This could negatively impact handling agility and energy efficiency, potentially contradicting BMW's pursuit of a "driving" ethos.

6. The "BMW-style" Arrogance in Pricing and Value

Drawback:

As the flagship product of BMW's new platform, it certainly won't be cheap.

Potential Issues:

In the fiercely competitive Chinese market, its pricing will likely directly rival or even exceed that of flagship models from brands like NIO, Li Auto, and AITO. Consumers will ask: How much extra do I need to pay for the "BMW badge" and "driving feel" when the智能化 (smart tech/features) and comfort configurations might lag behind the new automakers? Value for money could be a significant weakness.

7. Launch Timing and Market Competition

Drawback:

The China-exclusive version will be launched within the year, but domestic production only starts in 2026.

Potential Issues:

It's currently 2024. What will the Chinese EV market look like in 2026? How many more advanced and disruptive products will brands like Huawei, Xiaomi, NIO, XPeng, Li Auto have launched by then? Will this iX3's technology and design still be leading edge by that time? The long wait might make it "obsolete at birth."

Summary

This new BMW iX3 seems full of highlights, but the core drawbacks lie in: as the "first shot" from a traditional powerhouse transitioning, it is full of unknowns and uncertainties.

This includes technical risks – both the new platform and new battery are first-time applications. There are also experience risks – the integration effectiveness of the autonomous driving and smart cockpit needs market validation and might not match specialized new automakers. Market risks also exist – the lengthy production timeline and potentially high price will pit it against extremely fierce market competition.

If you are a user who prioritizes stability and reliability, it might be wise to adopt a "wait-and-see" approach, observing market feedback and product iterations for a year or two. If you are a tech pioneer who likes to try new things and is willing to pay for the brand and concept, then it could be within your consideration range – but be sure to be mentally prepared to face the various issues that first-batch models might bring.

来源：汽车维基