摘要：Spring is in full bloom, making it the perfect time to explore Zhengzhou, the capital of Henan Province, China. On March 31, the i

Spring is in full bloom, making it the perfect time to explore Zhengzhou, the capital of Henan Province, China. On March 31, the international media event "Seek the Roots of Chinese Civilization, Discover the Charm of Zhengzhou" will be held in the city. More than 20 journalists from provincial-level international media organizations across 16 provinces, autonomous regions, and municipalities will gather along the banks of the Yellow River. Together, they will explore Zhengzhou's cultural landmarks and renowned enterprises, immersing themselves in the city's deep historical legacy and dynamic modern development. What new discoveries await them as they view Zhengzhou through an international lens?

From March 31 to April 2, the media delegation will take part in the Ancestor Worship Ceremony for the Yellow Emperor, paying homage to the legendary forefather of Chinese civilization and tracing their cultural roots. At Henan Museum, they will embark on a journey through 5,000 years of Chinese history, engaging in a timeless "dialogue" with national treasures. A visit to the Shaolin Temple will provide insight into the philosophy of Zen and Kung Fu at the foot of Songshan Mountain. At the theme park "Unique Henan, Land of Dramas," they will immerse themselves in an innovative theatrical experience showcasing Central China's rich cultural heritage. The tour will also include a visit to the global headquarters of Mixue Bingcheng, a popular Chinese beverage company, to uncover the secrets behind the brand's international success. Additionally, stops at high-tech enterprises such as Zhongyuan Power Intelligent Robotics Co., Ltd. and Zhengzhou Resound Photoelectronics Technology Research Institute Co., Ltd. will offer firsthand insight into the rapid growth of new quality productive forces.

Through innovative communication strategies and expanded media channels, the event brings together international media outlets to report on Zhengzhou from a global perspective. One of its key highlights is showcasing Zhengzhou's international appeal and offering overseas audiences a unique window into China through the lens of this vibrant city

As a key platform for showcasing China's national image, promoting Chinese culture, and facilitating international exchanges, regional international communication centers have emerged in recent years as a driving force in China's global outreach. During this event, journalists from provincial-level international media outlets in Hebei, Shanxi, Heilongjiang, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Hunan, Guangxi, Hainan, Guizhou, Yunnan, Gansu, Xinjiang, and Henan will explore Zhengzhou through an international media perspective. They will produce a diverse array of multilingual media content, presenting a multifaceted view of Zhengzhou's cultural charm, development vitality, and openness to the world. Through various multilingual websites, news apps, and international social media platforms such as X, Facebook, Instagram, YouTube, TikTok, and Threads, they will share the stories of Henan and Zhengzhou with global audiences.

国际传播媒体“寻根华夏·感知郑州”主题采风活动明日启动

春光烂漫，“郑”好遇见。3月31日，国际传播媒体“寻根华夏·感知郑州”主题采风活动将在郑州举行，来自16个省（区、市）的省级国际传播媒体记者20余人相聚黄河之滨，将“组团”探访郑州的文化地标和知名企业，聆听古今辉映的文脉回响，感受向新向上的澎湃活力。切换国际传播视角看郑州，记者们将会有哪些惊喜新发现？

3月31日至4月2日，采风团将参加乙巳年黄帝故里拜祖大典，拜谒人文始祖轩辕黄帝，寻根溯源、不忘本来；在河南博物院与五千年中华文明撞个满怀，穿越千年“对话”国家宝藏；走进禅宗祖庭少林寺，在巍巍嵩山下感受禅武合一的中国智慧；漫游只有河南·戏剧幻城，沉浸式体验中原文化的厚重与潮流；打卡蜜雪冰城全球总部，解读“雪王”火到海外的密码；参访中原动力智能机器人有限公司、郑州雷神光电技术研究院有限公司等科创企业，感受新质生产力的强劲脉动。

本次通过创新传播方式，拓展传播渠道，集中邀请各地国际传播媒体到郑开展主题采访，展示郑州的国际范儿，让海外网友透过郑州看中国，成为活动的一大亮点。

作为展示国家形象、传播中华文化、促进国际交流的核心平台，近年来，各地国际传播中心应运而生，成为我国国际传播的生力军。本次活动中，来自河北、山西、黑龙江、浙江、安徽、福建、江西、山东、湖南、广西、海南、贵州、云南、甘肃、新疆、河南等地的省级国际传播媒体记者，将通过国际传播视角“解锁”郑州新的打开方式，制作推出形式丰富、内容多样的多语种融媒产品，立体化呈现郑州的人文之美、发展之兴、开放之势，并通过各媒体多语种网站、客户端以及X、Facebook、Instagram、YouTube、TikTok、Threads等海外社交媒体平台账号向世界讲述河南故事、郑州精彩。

编辑:王晓颖

来源：河南日报