摘要：Recently, Li Shufu, Chairman of Geely Holding Group, wore a pair of AR glasses as a "prompter" during his public speech, further i
Robot-related products become a "standard feature" at the 2025 AWE.
Recently, Li Shufu, Chairman of Geely Holding Group, wore a pair of AR glasses as a "prompter" during his public speech, further intensifying the already fierce competition in the AI-powered smart glasses market. At the 2025 AWE (Appliance & Electronics World Expo), one of the world's top three expos of the same kind, which concluded last Sunday, Guangdong-based companies such as TCL, Huawei, and 1 More showcased their latest AI glasses alongside Apple. The innovative products attracted queues of visitors eager to try them on, Gaining popularity even before their official release.
Bilibili's smart home setup at the 2025 AWE
Why is the "AI+ consumption" so popular? And beyond price competition, what makes AI-powered products so compelling that consumers are willing to spend big?
Guangdong-made RayNeo glasses on display
In late March in Shanghai, at the 2025 AWE, the booth of the "Guangdong-made" RayNeo glasses was packed with people. Its RayNeo V3 AI glasses, priced from 1,799 yuan and in stock for purchase, weigh only 39 grams and offer features like photo/video capture, music playback, and media viewing via smartphone. The V3 glasses, powered by a deeply customized AI model from Alibaba Cloud's Tongyi model, boast an average response time of 1.3 seconds, making them one of China's top-selling AI camera eyewear in the first quarter of 2025. Meanwhile, the upcoming RayNeo X3 Pro claims to be the world’s smallest mass-produced full-color MicroLED optical waveguide AR glasses.
Haier’s display of China’s first humanoid robot designed for home use
Related data shows that global smart glasses shipments will reach 12.8 million units in 2025, marking a 26% year-over-year increase. Notably, the Chinese market is expected to stand out, with shipments reaching 2.75 million units, a 107% increase compared to the previous year.
Guangdong-made RayNeo glasses on display
On the other side of the exhibition hall, Haier's booth featuring its new "AI Vision" series also attracted a steady flow of visitors. One of the highlights was the industry’s first front-loading washing machine named Leader, which had three drums that made it look like Mickey Mouse. The large drum handles regular laundry, while the two smaller drums are perfect for socks, underwear, and other small items. Priced at under 5,000 yuan, this AI home appliance became an instant hit, with nearly 100,000 pre-orders in just three days at AWE.
The multitasking humanoid robots and robot dogs of Unitree at halftime
Meanwhile, robot pets and service robots were ubiquitous at the exhibition, drawing little surprise from seasoned attendees. A small manufacturer of robot dogs noted that beyond enterprise applications, individual consumers are increasingly using robot dogs for tasks such as fetching deliveries and carrying heavy items in dAIly life.
For enterprises to stand out in the crowded robot market, differentiated marketing may be the key move. The "Guangdong-made" world's first split-type AI companion robot, ai Me, quickly became a favorite of the 2025 AWE upon its first appearance. With its innovative bionic design and advanced AI technology, ai Me offers multimodal natural interaction, providing companionship and human-like interaction.
Source:Lingnan on the Cloud
AI+消费”不卷价格何以让人“买买买”？
近日，吉利控股集团董事长李书福在公开场合发表演讲时，佩戴了AR眼镜作为“提词器”，再度点燃了原本火热的人工智能“百镜赛道”。就在上周日刚落幕的全球三大家电及消费电子展之一2025AWE（中国家电及消费电子博览会）现场，粤企TCL、华为、1 More与苹果同场竞技，纷纷展示自家最新款AI眼镜，引来观众排队试戴体验，未售先热。
“AI+消费”因何火热？不卷价格后，“AI+”消费产品何以让人“上头”，愿意掏钱“买买买”？
3月下旬上海，2025AWE现场，“广东造”雷鸟眼镜展台前，“人气”爆棚。“售价1799元起，重量39克，可拍照视频、听音乐，还能在手机中查看照片和影片。”以现货形式可发售的雷鸟V3 AI眼镜，售价仅为千元级。这款搭载阿里通义深度定制的AI大模型的AI眼镜，平均响应速度达1.3s，成为2025年第一季度国内市场热销的AI拍摄眼镜产品。即将上市的雷鸟X3 Pro则是全球最小可量产全彩MicroLED光波导AR眼镜。
相关数据显示，2025年全球智能眼镜出货量将达到1280万台，同比增长26%。其中，中国市场表现突出，出货量或将达到275万台，同比增长107%。
在现场另一侧，海尔的“AI之眼”系列新品展台前人气满满。在AWE现场，长得像米老鼠卡通头像、行业首创的一体三滚筒洗衣机正式亮相。不仅大筒可以洗普通衣物，两个小筒可以洗袜子、内衣等小件。这款定价不到5000元的AI家电新物种在AWE亮相三天就预售近10万台。
带着机器狗、机器人走一圈AWE展会，对工作人员来说“见怪不怪”。一家小型机器狗厂商表示，机器狗不只企业需求，个人消费者在日常生活中也可以用来取快递、托重物。
如何在一众“机器人”产品中脱颖而出，差异化营销或是关键一招。萌萌的“广东造”全球首款分体式AI陪伴机器人Ai Me，一经首次亮相迅速成为2025AWE“宠儿”。创新的仿生设计和领先的AI技术，Ai Me不仅能与人进行多模态的自然交互，还能提供陪伴和拟人互动。
文、图｜记者 王丹阳
翻译｜柯妃娟
英文审校｜林佳岱
来源：羊城派一点号
