摘要：On the afternoon of March 28th, the 2025 Digital Creative Conference themed "Game Globalization, Intelligent Leadership—Gaming Ind
On the afternoon of March 28th, the 2025 Digital Creative Conference themed "Game Globalization, Intelligent Leadership—Gaming Industry Development and Innovation Trends" was held at Yangcheng Creative Industrial Park in Guangzhou.
Data shows that in 2024, gaming industries in Guangdong generated revenue of 260.4 billion yuan, a year-on-year growth of over 6%, accounting for nearly 80% of the total market share and ranking first in China.
Additionally, China's mobile games saw significant growth in major overseas markets in 2024. Emerging regions such as Southeast Asia, the Middle East, and Latin America have shown an increasing demand for high-quality games, becoming new growth drivers for China's gaming exports. Some industry insiders believe that casual and mid-core games will be the rising trend in global expansion, while user-based community management will play an increasingly important role. Integrating Chinese culture with AI-powered ecosystems is essential for advancing China's gaming exports and building cultural confidence.
Recently, the Chinese animated film "Ne Zha 2" has sparked global discussions on visual effects. As the film's visual effects provider, the scene where Taiyi Zhenren and Ne Zha ride a flying pig through the clouds toward Yuxu Palace for an immortal ascension test was created by Supercore VFX Co., Ltd in Shenzhen.
The company representative stated that the layered textures of the clouds and the interactive effects as the flying pig weaves through them required great effort, and it took the team over a year and a half to refine the 60-second sequence. In the future, the company will introduce cutting-edge technologies such as AI and real-time rendering to develop more impactful digital visual products.
During the roundtable discussion, many guests shared insights on the theme of "navigating a new era for China's gaming industry", offering their suggestions from the perspectives of academia and the industry.
Recently, the game "Three Kingdoms Heroes: Overlord's Legacy", developed by Guangdong Xinghui Tiantuo Interactive Entertainment Co., Ltd., has gained widespread recognition among overseas players. Feng Yucheng, the company's Global Mobile Game Operations Manager, summarized three key factors behind its success in overseas markets. The first is using classic cultural IPs such as the Three Kingdoms as a foundation for cultural promotion and export. The second is adopting a deep localization strategy, and the last is embracing technology and leveraging AI to empower localized operations.
"It's not just about going global, but also about inviting more international players to engage with us," said Liu Yi, General Manager of Content+ Gaming & Esports Marketing at Mindshare, a Global Media Agency Network for "Black Myth: Wukong". He suggested a deeper understanding of the lifestyles and cultural backgrounds in different countries, and advocates for offline interactions in overseas markets to convert potential users.
Source:Lingnan on the Cloud
2025数创大会树立产业风向标：AI赋能、文化破圈，游戏产业解锁新玩法
3月28日下午，2025数字创意大会：“游戏出海 智领风潮”——游戏产业发展与创新趋势活动在广州羊城创意园举行。
数据显示，2024年广东游戏产业营收达到2604亿元，同比增长超过6%，占全国市场份额近八成，稳居全国首位。
此外，2024年中国出海移动游戏在主要出海地区的增长率都有明显提升，其中东南亚、中东、拉美等新兴市场对高质量游戏的需求不断增加，正成为中国游戏出海的新增长点。有业内人士认为，中轻度游戏出海将成为新风口，同时用户社区运营的重要性也将持续提升。中华文化与AI生态赋能相乘，将是中国游戏出海，建立文化自信的必然趋势。
近期，国产动漫电影《哪吒2》掀起全球观影和视效讨论的热潮。作为《哪吒2》的特效服务企业，电影中太乙真人携哪吒坐着飞猪穿越云海奔赴玉虚宫，参加升仙考核的“云海穿越”这一场景，便是由深圳市超核视效科技有限公司制作完成的。
公司相关负责人表示，从云层层次感的细腻营造，再到飞猪穿梭云层时的交互效果，为了细节的力求完美，制作团队围绕这段1分多钟的镜头，经历一年半之久，进行反复打磨修改。未来，公司将积极引入AI、实时渲染等前沿技术，打造更具有影响力的数字视觉产品。
在圆桌对话环节，众多嘉宾从学界和业界视角，围绕“开启中国游戏产业的新航海时代”的主题展开探讨、提出建议。
近期，广东星辉天拓互动娱乐有限公司旗下游戏《三国群英传—霸王之业》得到海外用户广泛认可，谈及出海经验，公司手游全球运营负责人冯昱程归纳为三点：一是以三国等经典文化IP为产品基底来进行文化传播和输出，二是坚持深度本地化运营策略，三是拥抱科技、利用AI赋能本地化运营。
“不只要‘走出去’，也可以邀请更多外国友人‘走进来’。”对于广东游戏产业的未来发展，《黑神话：悟空》海外宣发机构传立媒体Content+游戏电竞营销总经理刘翊建议，要加强对不同国家的生活方式、文化背景的理解，重视从海外线下场景触达和转化潜在用户。
总策划 | 任天阳
总统筹 | 林海利
执行统筹 | 孙璇 胡泉
策划 | 林洁 黄丽娜 吴江
报道统筹 | 董柳 孙晶 黄婷
文字 | 胡彦 黄婷 詹淑真 王丹阳 许张超 杭莹 孙绮曼 沈钊 廖梦君
图片丨周巍 林桂炎 潘亮 王磊
翻译｜盛嘉
英文审校｜林佳岱
来源：羊城派一点号
