喆学（100）：精读复刻论文数值分析(3)

摘要：This issue of the post will introduce the numerical analysis of the intensive reading and reproduction paper "Research on Green Su

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“喆学（100）：精读复刻论文

《考虑公平偏好和绿色创新的绿色供应链策略研究》

数值分析(3)”

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Today, the editor brings you the article

Zhexue (100): Intensive reading and reproduction

of the paper

"Research on green supply chain strategy

considering fairness preference and green innovation"

Numerical analysis(3)"

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本期推文将从思维导图、精读内容、知识补充三个方面介绍精读复刻论文《考虑公平偏好和绿色创新的绿色供应链策略研究》的数值分析。

This issue of the post will introduce the numerical analysis of the intensive reading and reproduction paper "Research on Green Supply Chain Strategies Considering Fairness Preferences and Green Innovation" from three aspects: mind mapping, intensive reading content, and knowledge supplement.

一、思维导图（Mind Maps）

二、精读内容（Intensive reading content）

(1)利润与制造商公平偏好(Profits and Manufacturers’ Fairness Preference)

在数值分析部分，首先参考相关文献和调研对参数进行赋值。本小节考虑MM和RM两种策略下制造商利润、销售商利润和系统总利润随着制造商公平偏好程度的变化关系。

In the numerical analysis part, we first assign parameters with reference to relevant literature and research. This section considers the relationship between the manufacturer's profit, seller's profit and total system profit under the two strategies of MM and RM as the manufacturer's fairness preference changes.

将参数值带入公式后可以求得制造商公平偏好程度对制造商利润、销售商利润和系统总利润的影响。将求得的公式转化为Matlab语言可以画出图像。由此得出结论：MM策略下的制造商利润、销售商利润、系统总利润均低于 RM 策略。不管是MM 策略还是 RM 策略下的制造商利润、销售商利润、系统总利润，均随着制造商公平偏好程度的增大而持续减小。

By substituting the parameter values into the formula, we can find the impact of the manufacturer's fairness preference on the manufacturer's profit, the seller's profit and the total system profit. The obtained formula can be converted into Matlab language to draw a graph. It can be concluded that the manufacturer's profit, the seller's profit and the total system profit under the MM strategy are lower than those under the RM strategy. Whether it is the MM strategy or the RM strategy, the manufacturer's profit, the seller's profit and the total system profit continue to decrease as the manufacturer's fairness preference increases.

(2)效用与制造商公平偏好(Utility and Manufacturer Fairness Preference)

在数值分析部分，首先参考相关文献和调研对参数进行赋值。本小节MM和RM两种策略下制造商效用和销售商效用随着制造商公平偏好程度的变化关系。

In the numerical analysis part, we first assign parameters with reference to relevant literature and research. This section describes the relationship between manufacturer utility and seller utility under the two strategies of MM and RM as the manufacturer's fairness preference changes.

将参数值带入公式后可以求得制造商公平偏好程度对制造商效用、销售商效用的影响。将求得的公式转化为Matlab语言可以画出图像。由此得出结论：在比较MM策略和RM策略时发现，MM策略下制造商和销售商的效用均低于RM策略。随着制造商公平偏好程度的增加，MM和RM策略下的制造商效用增加，而销售商效用减少。

By substituting the parameter values into the formula, we can find the impact of the manufacturer's fairness preference on the manufacturer's utility and the seller's utility. By converting the obtained formula into Matlab language, we can draw a graph. It can be concluded that when comparing the MM strategy and the RM strategy, it is found that the utility of the manufacturer and the seller under the MM strategy is lower than that under the RM strategy. As the manufacturer's fairness preference increases, the manufacturer's utility under the MM and RM strategies increases, while the seller's utility decreases.

这是因为制造商在具有公平偏好时，不仅关注自身利益，还关注与销售商利益的比较，可能会牺牲自身利益来惩罚销售商，以促进公平，这导致供应链总利润降低。利润降低后，制造商和销售商对绿色创新的投入减少，使得产品绿色程度降低，消费者倾向于购买其他绿色程度高的替代产品，进一步降低需求量和利润。总体来看，当制造商具有公平偏好时，销售商实施绿色创新策略的效果优于制造商，因此建议销售商实施绿色创新策略以提高整体效益。

This is because when manufacturers have a fairness preference, they not only focus on their own interests, but also on the comparison with the interests of sellers. They may sacrifice their own interests to punish sellers in order to promote fairness, which leads to a decrease in the total profit of the supply chain. After the profit is reduced, manufacturers and sellers reduce their investment in green innovation, which makes the product less green. Consumers tend to buy other alternative products with high greenness, further reducing demand and profits. Overall, when manufacturers have a fairness preference, the effect of sellers implementing green innovation strategies is better than that of manufacturers. Therefore, it is recommended that sellers implement green innovation strategies to improve overall benefits.

三、知识补充（Knowledge supplement）

为了提高供应链中的绿色创新，可以采取以下激励机制：

In order to improve green innovation in the supply chain, the following incentive mechanisms can be adopted:

1.税收优惠：对采用绿色原材料、绿色生产技术且达到节能减排效果的企业，给予税收减免或优惠政策，以降低企业的运营成本，激励企业投入到绿色供应链的建设中。

1. Tax incentives: Tax exemptions or preferential policies are given to enterprises that use green raw materials, green production technologies and achieve energy conservation and emission reduction effects to reduce the operating costs of enterprises and encourage them to invest in the construction of green supply chains.

2.财政补贴：设立专项补贴资金，支持绿色供应链企业的特定项目，如购置新能源物流车辆或开展绿色技术研发等，减轻企业在绿色转型过程中的资金压力。

2. Financial subsidies: Special subsidy funds are established to support specific projects of green supply chain enterprises, such as purchasing new energy logistics vehicles or conducting green technology research and development, etc., to reduce the financial pressure of enterprises in the process of green transformation.

3.政府采购：政府部门在采购活动中优先选择符合绿色供应链标准的产品和服务，为绿色供应链企业提供稳定的市场需求。

3. Government procurement: Government departments give priority to products and services that meet green supply chain standards in procurement activities, and provide green supply chain enterprises with stable market demand.

4.绩效考核：将绿色供应链建设目标纳入企业绩效考核体系，对达成目标的部门和员工给予奖励，如奖金、晋升机会等，激励员工积极参与绿色供应链建设。

4. Performance appraisal: Incorporate green supply chain construction goals into the enterprise performance appraisal system, and reward departments and employees who achieve goals, such as bonuses, promotion opportunities, etc., to encourage employees to actively participate in green supply chain construction.

5.成本节约和收益分配：分析绿色供应链建设带来的成本节约和额外收益，将这些节约和收益合理分配到相关部门和员工，让他们感受到绿色供应链建设的好处。今天的分享就到这里了。

5. Cost savings and benefit distribution: Analyze the cost savings and additional benefits brought by green supply chain construction, and reasonably distribute these savings and benefits to relevant departments and employees, so that they can feel the benefits of green supply chain construction. Today's sharing ends here.

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翻译：谷歌翻译

参考资料：谷歌、Chat GPT

参考文献：公彦德,开吉,王哲. 考虑公平偏好和绿色创新的绿色供应链策略研究[J].中国管理科学, 2024, 1(1): 1-14.