摘要：In 2024, Guangdong's cultural and tourism industry witnessed a bumper harvest. According to preliminary forecasts from the Departm

In 2024, Guangdong's cultural and tourism industry witnessed a bumper harvest. According to preliminary forecasts from the Department of Culture and Tourism of Guangdong Province, the number of visitors received by the province is expected to exceed 850 million, with tourism revenue nearing 1.1 trillion yuan, both reflecting an increase of over 10%, a growth rate beyond expectations. Guangdong will continue to rank first in the nation for both tourist arrivals and tourism revenue.

During the 2024 National Day holiday, a scenic spot in Kaiping, Jiangmen attracts numerous visitors to take photos. Photo by Zhou Wei.

As the Spring Festival holiday in 2025 approaches, Guangdong's cultural and tourism industry is anticipating a new wave of high visitor flow. The latest forecast from Ctrip indicates a 68% year-on-year increase in outbound travel orders during the Spring Festival in 2025, along with a 4% increase in inbound orders.

As an important source region and destination for tourism in China and the Asia-Pacific region, Guangdong has long been at the forefront of national tourist arrivals and revenue. In 2023, the province welcomed 777 million visitors, generating over 950 billion yuan in tourism revenue, maintaining its first position in the nation. This trend continues in 2024, with visitor numbers projected to exceed 850 million and tourism revenue approaching 1.1 trillion yuan.

This achievement is attributed to Guangdong's rich and diverse tourism resources. The province is home to China's many "firsts," including the first theme park, the first national-standard hot spring, the first five-star hotel, the first golf course, and the first mechanical amusement park. Currently, Guangdong boasts the highest number of star-rated hotels in the country, as well as leading numbers in A-level scenic areas, resort zones, and nighttime cultural tourism clusters. By the end of 2024, the number of travel agencies in the province reaches over 4,780, accounting for nearly one-tenth of the national total, indicative of a mature and well-rounded tourism supply system.

Since 2023, the Department of Culture and Tourism of Guangdong Province has identified 115 popular new business scenarios in the "Yue-style New Trends" cultural tourism consumption, covering ten areas including beautiful countryside, cultural and artistic heritage, tech and designer toy, and green ecology, which further invigorates the province's cultural tourism industry.

Source: Lingnan on the Cloud

活力广东｜2024年全省旅游收入初步预测突破1万亿元

2024年，广东文旅产业大丰收。据广东省文化和旅游厅初步预测，全省接待游客预计超过8.5亿人次，旅游收入接近1.1万亿元，增速均超过10%，实现超预期增长。广东接待游客数量和旅游收入将继续保持全国第一。

随着2025年春节假期临近，广东文旅产业将迎来新一轮客流高峰。携程发布的最新预测显示，广东2025年春节期间的出境游订单量同比增长68%，入境订单量同比增长4%。

广东作为中国及亚太地区重要的旅游客源地和目的地，长期位居全国旅游接待人次和收入的前列。2023年，全省接待游客7.77亿人次，旅游收入超9500亿元，稳居全国第一。2024年，这一趋势进一步延续，接待游客预计超过8.5亿人次，旅游收入接近1.1万亿元。

这一成绩背后，是广东丰富多元的旅游资源。中国第一个主题公园、第一个国家级温泉标准、第一家五星级酒店、第一家高尔夫球场、第一个机械乐园等多个“第一”都诞生于广东。如今，广东星级旅游饭店数量居全国第一，A级景区度假区、夜间文旅集聚区数量也处于领先地位。2024年底，全省旅行社数量达到4780多家，占全国近十分之一，旅游供给体系成熟完善。

自2023年以来，广东省文化和旅游厅评选出115个“粤式新潮流”文旅消费新业态热门场景，涵盖和美乡村、文博艺术、科技潮玩、绿美生态等10个类别，助推广东文旅产业持续焕发活力。

出品人｜任天阳

总策划｜林海利

总统筹｜孙璇

执行策划｜林洁 吴江 黄丽娜 马汉青 邓琼

统筹｜孙晶 刘佳宁

文｜羊城晚报记者 黎存根

译｜洪婷

英文审校｜林佳岱

来源：羊城派