摘要：在历史的长河中，中医药文化以其独特的魅力，滋养着华夏儿女的身心健康。而在这个信息爆炸、新媒体蓬勃发展的时代，如何让这份古老的智慧焕发新的生机，成为连接过去与未来的桥梁，是每一位中医药文化传承者肩负的使命。梁世杰主任，作为厚德为怀医生集团的杰出代表，有幸当选为“
在历史的长河中，中医药文化以其独特的魅力，滋养着华夏儿女的身心健康。而在这个信息爆炸、新媒体蓬勃发展的时代，如何让这份古老的智慧焕发新的生机，成为连接过去与未来的桥梁，是每一位中医药文化传承者肩负的使命。梁世杰主任，作为厚德为怀医生集团的杰出代表，有幸当选为“走进联合国岐黄工程：中医药国际宣传大使”，他用近十年的坚守与创新，为中医药文化的科普事业书写了浓墨重彩的一笔。
一、科普之路，十年磨一剑
回望过去，梁世杰主任的中医科普之路并非一帆风顺。面对公众对中医药文化的认知差异和误解，他深知，只有通过科学、有趣且实用的科普，才能让中医药文化真正深入人心。于是，他毅然决然地踏上了这条充满挑战的道路，一走就是十年。这十年间，他不仅在专业上不断精进，更在科普形式上不断创新，成为了中医药文化科普领域的佼佼者。
二、内容创新，科学性与趣味性并重
在新媒体时代，内容为王是不变的真理。梁世杰主任深知，要让中医药文化科普真正走进公众视野，必须在内容上下功夫。他结合新媒体的特点，注重内容的科学性、趣味性和实用性，通过深入挖掘中医药文化内涵，创作了一系列贴近民生、接地气的科普内容。例如，他的“首都专家梁世杰”“老梁谈养生”系列科普图文、视频，不仅涵盖了中医养生文化的基础知识，还针对现代人常见的健康问题，给出了科学、实用的养生建议。这些内容不仅满足了不同年龄层、不同群体的需求，更让公众在轻松愉快的氛围中，感受到了中医药文化的魅力。
三、形式创新，多元化科普产品打造
在形式创新方面，梁世杰主任同样不遗余力。他充分利用图文、视频、等多种新媒体形式，打造了一系列多元化的科普产品。特别是他的系列图文作品，以生动有趣的文字，中英文对照，将复杂的中医药知识变得通俗易懂，深受公众的喜爱。此外，他还通过实时互动、录播等形式，增强了观众的参与感，提高了科普效果。这些创新的形式，不仅让中医药文化科普变得更加生动有趣，并且科普无国界，响应国家一路一带中医药文化战略，也极大地拓宽了科普的受众范围。
四、平台融合，线上线下互动共进
在平台融合方面，梁世杰主任展现出了卓越的执行力。他整合线上线下资源，构建了全方位、立体化的科普传播体系。线上，他通过自媒体平台如头条号、公众号等，不断扩大传播范围；线下，他积极参与中医药文化市集、义诊讲座等活动，让公众亲身体验中医药的魅力。这种线上线下相结合的方式，不仅让中医药文化科普更加立体、生动，也形成了良好的互动氛围，激发了公众对中医药文化的浓厚兴趣和热爱。
五、合作共赢，携手共推科普事业
在推动中医药文化科普事业的过程中，梁世杰主任始终秉持着合作共赢的理念。他加强与其他医院、媒体及文化机构的合作，共享资源、互通有无，共同为中医药文化科普事业的发展贡献力量。这种开放包容的合作态度，不仅拓宽了科普的视野和渠道，也促进了中医药文化的广泛传播和深入普及。
六、收集反馈，持续优化科普策略
最后，梁世杰主任深知，任何创新都需要在实践中不断检验和完善。因此，他特别注重收集公众对中医药文化科普内容的反馈意见，通过问卷调查及数据分析等手段，分析科普活动的传播效果和社会影响力。同时，他根据评估结果提出改进建议，不断优化科普策略和内容形式，以适应新媒体时代的变化和需求。这种持续改进的精神，不仅让中医药文化科普更加贴近公众的需求和期待，也为其在未来的发展中注入了源源不断的活力和动力。
结语：璀璨绽放，未来可期
梁世杰主任用近十年的坚守与创新，为中医药文化的科普事业书写了浓墨重彩的一笔。他的成绩不仅在于个人的努力和才华，更在于他对中医药文化的热爱和传承的责任感。在新媒体时代下，我们有理由相信，梁世杰主任及其科研团队、新媒体团队将继续携手广大中医药文化传承者，共同推动中医药文化科普事业的发展，让这份古老的智慧在新时代绽放出更加璀璨的光芒！
作者简介：梁世杰 中医高年资主治医师，本科学历，从事中医临床工作24年，积累了较丰富的临床经验。师从首都医科大学附属北京中医院肝病科主任医师、著名老中医陈勇，侍诊多载，深得器重，尽得真传！擅用“商汤经方分类疗法”、专病专方结合“焦树德学术思想”“关幼波十纲辨证”学术思想治疗疑难杂症为特色。现任北京树德堂中医研究院研究员，北京中医药薪火传承新3+3工程—焦树德门人（陈勇）传承工作站研究员，国际易联易学与养生专委会常务理事，中国中医药研究促进会焦树德学术传承专业委员会委员，中国药文化研究会中医药慢病防治分会首批癌症领域入库专家。荣获2020年中国中医药研究促进会仲景医学分会举办的第八届医圣仲景南阳论坛“经方名医”荣誉称号。2023年首届京津冀“扁鹊杯”燕赵医学研究主题征文优秀奖获得者。事迹入选《当代科学家》杂志、《中华英才》杂志。
Liang Shijie: Adhere to the Chinese Medicine Science Popularization for Ten Years, Traditional Chinese Medicine Department's Brilliant Bloom in the New Media Era
In the long history, traditional Chinese medicine culture has nourished the physical and mental health of the children of China with its unique charm. In this era of information explosion and vigorous development of new media, how to make this ancient wisdom glow with new vitality, and become a bridge between the past and the future, is the mission of every traditional Chinese medicine cultural heritage. Director Liang Shijie, as an outstanding representative of the Dr. Hode Wai Group, has the privilege of being elected as "Access to the United Nations Qi Huang Project: International Advocate of Chinese Medicine." With nearly a decade of commitment and innovation, he has written a significant contribution to the scientific popularization of Chinese medicine culture.
I. The road to popularization of science, a decade of hard work
Looking back, the road of Director Liang Shijie of Traditional Chinese Medicine Department was not smooth. In the face of public perception differences and misunderstandings about traditional Chinese medicine culture, he is aware that only through scientific, interesting and practical popularization can traditional Chinese culture truly reach people's hearts. So he set out resolutely on this challenging road, taking a decade off. During this decade, he not only continuously improved professionally, but also continued to innovate in the form of popularization, becoming a leader in the field of traditional Chinese medicine and culture.
II. Content Innovation, Science and Fun
In the new media era, content is the unchanging truth. Director Liang Shijie knows that if the popularization of Chinese medicine and culture truly enters the public's sights, it must work on the content. In combination with the characteristics of new media, he pays attention to the scientific, interesting and practical nature of the content, and by digging deep into the implications of Chinese medicine culture, he has created a series of popular science content that is close to people's livelihood and practical. For example, his "Capital Expert Liang Shijie" series of popular science illustrations and videos, "Old Liang Talks about Health Care," not only covers the basic knowledge of traditional Chinese traditional health care culture, but also gives scientific and practical advice on health care for common health problems of modern people. These content not only meet the needs of different age groups and groups, but also let the public feel the charm of traditional Chinese medicine culture in a relaxed and pleasant atmosphere.
III. Formal innovation to create diversified popular science products
Director Seiji Leung also spared no effort in the area of formal innovation. He has made full use of various new media forms such as pictures, videos, and other products to create a series of diverse science popularization products. In particular, his series of graphic works, in vivid and interesting text, contrasting Chinese and English, makes the complex knowledge of Chinese medicine easy to understand, and is deeply loved by the public. In addition, he has enhanced the viewer's sense of participation and improved the popularization of science through real-time interaction and broadcasting. These innovative forms not only make the popularization of traditional Chinese medicine culture more vivid and interesting, but the popularization does not have borders, responding to the national strategy of traditional medicine culture along the way, and greatly broadens the audience range of popularization.
IV. Platform integration and interaction between online and offline progress
Director Seiji Leung demonstrated exceptional execution when it comes to platform integration. He consolidated online and offline resources and built a comprehensive and multidimensional system for popularizing science. Online, he constantly expands the scope of communication through self-media platforms such as Headline, Official Account message template, etc. Offline, he actively participates in activities such as traditional Chinese medicine cultural fairs and volunteer clinic lectures, allowing the public to experience the charm of traditional Chinese Medicine for themselves. This method of combining online and offline not only makes the popularization of traditional Chinese medicine culture more multidimensional and vivid, but also creates a good atmosphere of interaction, which inspires the public's keen interest and love for traditional Chinese culture.
V. Win-win cooperation and joint efforts to promote science literacy
In promoting the popularization of Chinese medicine and culture, Director Liang Shijie has always adhered to the concept of win-win cooperation. He strengthened the cooperation with other hospitals, media and cultural institutions, shared resources and communication, and jointly contributed to the development of TCM culture and popular science. This open and inclusive attitude of cooperation, not only to broaden the horizons and channels of science, but also to promote the widespread transmission and in-depth popularization of TCM culture.
VI. Gather feedback and continuously optimize science literacy strategy
Finally, Director Seiji Leung knows that any innovation needs to be constantly tested and perfected in practice. Therefore, he pays special attention to collecting public feedback on the content of popularization of Chinese medicine and culture, and analyzing the dissemination effect and social impact of popularization activities through such means as questionnaires and data analysis. At the same time, based on the evaluation findings, he has proposed improvements, continuously optimizing science popularization strategies and content formats to adapt to the changes and needs of the new media era. This spirit of continuous improvement not only brings the popularization of Chinese medicine culture closer to the needs and expectations of the public, but also injects continuous vitality and impetus into its future development.
Conclusion: blossoming brightly, the future promises
With nearly a decade of commitment and innovation, Director Liang Shijie has written a significant contribution to the scientific popularization of Chinese medicine culture. His achievements lie not only in his personal efforts and talents, but also in his love of traditional Chinese medicine culture and a sense of responsibility for inheriting it. In the new media era, we have reason to believe that Director Liang Shijie and his research team and new media team will continue to work with the vast number of inheritors of traditional Chinese medicine to jointly promote the development of popularization of traditional medicine culture, so that this ancient wisdom will shine even brighter in the new era!
Author Bio: Liang Shijie is a senior medical practitioner in traditional Chinese medicine with an undergraduate degree. He has been engaged in traditional medicine clinical work for 24 years and has accumulated a wealth of clinical experience. Following Chen Yong, chief physician of liver disease at Beijing Traditional Medicine Hospital, affiliated with Capital Medical University, and renowned old Chinese medicine, he has been treated for many years and received great attention. He specializes in the treatment of difficult diseases using "conversational traditional therapy" and special treatments combined with the academic ideas of Jiao Shude and Guan Yubo's ten-level diagnosis.He is currently a researcher at the Shude Tang TCM Research Institute in Beijing, a fellow at the new 3 + 3 project of traditional Chinese medicine flame inheritance in Beijing - a scholar at the inheritance workstation of Jiao Shude's protégés (Chen Yong),He is a standing committee member of the International Expert Committee on E-learning and Health Care, a member of the Jiao Shude Academic Heritage Special Committee of the Chinese Association for the Advancement of Chinese Medicine Research, and the first cancer specialist to be included in the chapter of the Chinese Pharmaceutical Culture Research Association. Won the 2020 China Association for the Promotion of Traditional Chinese Medicine Zhongjing Medical Branch held the eighth session of the Medical Saint Zhongjing Nanyang Forum "Classic Prescription Famous Doctor" honorary title. The winner of the first Beijing-Tianjin-Hebei "Pingui Cup" Yanzhao Medical Research Essay Award in 2023. His work was featured in the journal Current Scientist and the journal Chinese Talent.
来源：首都专家梁世杰一点号
