摘要：From October 2nd to 5th, the Asia Game Festival (AGF) will be held jointly with the China International Comics Festival Animation

From October 2nd to 5th, the Asia Game Festival (AGF) will be held jointly with the China International Comics Festival Animation and Game Exhibition at the Poly World Trade Expo Center in Guangzhou, poised to reshape the global game expo landscape.

This year's main venue spans 82,000 square meters and will feature over 1,000 top global brands, showcasing more than 7,000 IP-themed merchandise. The event is expected to attract 800,000 visitors. Industry giants including Tencent Games, NetEase Games, and Ubisoft will be in attendance. Notably, Ubisoft will present the first national offline demo for the new DLC of Assassin's Creed: Shadows.

Even before ticket sales were officially announced, the official ticketing page had already seen nearly 9 million clicks. Within just two weeks of ticket reservations opening, nearly 100,000 people added tickets to their carts, demonstrating the high level of enthusiasm from players. A key feature of this event is its citywide engagement, with sub-venues hosted in over 20 shopping malls, 10 game-themed bus routes traversing core city landmarks, and more than 150 IP advertisements covering the entire city, creating an "Anime & Gaming Carnival" during China's National Day holiday.

Scenes from previous CICF x AGF events

In addition, top-tier competitions such as the League of Legends Challenge and the Street Fighter 6 World Tour-China Guangzhou Stop will take place, with competitors from over 30 provinces and cities in China. The AGF's presence in Guangzhou is largely attributed to the city's rich digital culture. In 2024, Guangzhou's gaming industry revenue reached 140.67 billion yuan, accounting for 43.2% of the national total. Against the backdrop of the cancellation of E3 and the reshaping of the global game expo landscape, AGF's "Game + Anime + Trendy Toys" model has become a super engine driving Guangzhou's goods economy during China's National Day holiday.

AGF亚洲游戏博览会10月广州启幕，打造国庆次元狂欢

10月2日至5日，AGF亚洲游戏博览会将与CICF中国国际漫画节动漫游戏展，在广州保利世贸博览馆联合举办，重塑全球游戏展览格局。

本届双展主会场面积达8.2万平方米，汇聚超1000个全球顶流品牌，展出7000多款IP周边，预计吸引80万观众。腾讯游戏、网易游戏、育碧等巨头齐聚，育碧还将带来《刺客信条：影》新DLC全国首场线下试玩。

展会未官宣售票时，官方票务页面点击量近900万次；门票预约两周，加购人数近10万，玩家热情高涨。其特色在于全城联动，超20个商场设分会场，10条游戏主题公交穿梭核心地标，150余幅IP广告覆盖全城，营造国庆“次元狂欢”。

同期还将举办英雄联盟挑战赛、《街霸6》世界巡回赛中国广州站等顶级赛事，全国30+省市高手参赛。AGF落地广州，得益于当地浓厚数字文化土壤，2024年广州游戏产业营收1406.67亿元，占全国43.2%。在E3停办、全球游戏展格局洗牌背景下，AGF以“游戏+动漫+潮玩”模式，成拉动广州国庆次元经济的超级引擎。

文 | 记者 刘克洪 杭莹

图 | 主办方提供

译 | 黄宇洁

英文审校 | 林佳岱

来源：羊城派