摘要：Wavre, Belgium, September 11, 2025-Alterface, a global leader in interactive attractions, is launching a new Interactive Concept D

A new way to design attractions
Alterface unveils new Interactive Concept Design Service

设计景点的新玩法来了！

Alterface 重磅发布“互动概念设计”服务！

Wavre, Belgium, September 11, 2025 -Alterface, a global leader in interactive attractions, is launching a new Interactive Concept Design service to help operators, designers, and suppliers develop attractions where interactivity is built in from day one. The attractions marketplace is increasingly competitive, with guests demanding immersive storytelling, personalization, and re-playability. To meet these expectations, interactivity must be woven into attractions from the earliest stages of design — not added as a technical layer after the fact. Alterface’s new service responds with a creative consultative approach that integrates interactivity seamlessly into the design process.

比利时瓦夫尔，2025年9月11日——全球互动游乐设施领导者Alterface推出全新的“互动概念设计”服务，帮助运营商、设计师及供应商从零开始打造内置互动体验的游乐项目。面对日益激烈的市场竞争，游客对沉浸式叙事、个性化和可重玩性的需求不断攀升。要满足这些期望，互动性必须在设计最初阶段就融入其中，而非事后作为技术层附加。Alterface的新服务以创意咨询为核心，将互动体验无缝整合进整个设计流程。

“We’ve seen a growing demand for early-stage support from clients who want to ensure their experiences attract and retain guests through dynamic interactive technology,” says Stéphane Battaille, CEO at Alterface. “They’re looking for concepts where gameplay and story seamlessly work together. With this service, we can share our expertise and creative tools to help shape attractions that are compelling, cohesive, and interactive by design.”

“我们注意到，越来越多的客户希望在项目早期就获得支持，以确保他们的体验能够通过动态互动技术吸引并留住游客，”Alterface首席执行官Stéphane Battaille表示，“他们寻求的是游戏玩法与故事无缝融合的概念。借助这项服务，我们可以分享我们的专业知识和创意工具，帮助打造从设计之初就具备吸引力、连贯性和互动性的游乐项目。”

Alterface is uniquely positioned to offer this service, drawing on over 25 years of experience in interactivity, a portfolio of award-winning attractions recognized worldwide, and a team with deep expertise in guest behavior, interactivity mechanics and gameplay storytelling.

Alterface 凭借 25 余年的互动技术积淀、一系列享誉全球的获奖项目，以及对游客行为、互动机制和游戏化叙事的深度洞察，成为业内唯一有能力提供此项服务的公司。

A service built around interactivity

一项以互动为核心的服务

Alterface’s Interactive Concept Design approach ensures that interactivity isn’t an afterthought but at the core of the guest experience. Every aspect of a ride - from storytelling, media, and theming to devices, projections, special effects, lighting, and even ride systems - is examined to ensure they actively engage visitors and immerse them in the narrative.

Alterface 的“互动概念设计”——把互动刻进DNA，而是游客体验的核心。骑乘的每一环节——故事、媒体、主题包装，到设备、投影、特效、灯光，甚至骑乘系统本身——都被重新审视，确保它们能主动激发游客参与，并将其沉浸于叙事之中。

The process also considers essential operational factors such as throughput, layout, budget, accessibility, and inclusivity, providing a clear vision for how interactivity fits seamlessly across all creative and technical layers. It helps operators and designers reduce risks during production, streamline integration, and deliver innovative, re-playable experiences that resonate with guests.

该流程亦同步考量吞吐量、平面布局、预算、可达性与包容性等关键运营要素，为互动体验如何无缝贯穿所有创意与技术层面提供清晰蓝图，帮助运营商与设计师在生产阶段降低风险、简化集成，并最终呈现令游客共鸣、可反复体验的创新作品。

Core elements guiding the Interactive Concept Design service include:

“互动概念设计”服务的核心指导要素包括：

● Interactivity at the core: Interactivity is not an add-on but the heart of the experience, expertly integrated into storytelling, gameplay, and technical infrastructure.

● User experience comes first: Technology is one of many tools used to craft great experiences, but it must always be implemented with the guest experience in mind.

● Creativity as a driving force: Alterface contributes original ideas, stories, and interactive narratives, helping clients shape unique experiences that stand out creatively, not just technically.

● Collaboration and co-creation: Alterface partners with designers to enhance their creative ideas without competing with their expertise.

● Tailored Solutions: Each project is customized to fit the client’s needs, target audience, and operational capabilities.

- 互动为核：互动绝非附加，而是体验的核心，被专业地织入叙事、玩法与技术架构。

- 用户体验至上：技术只是打造优质体验的工具之一，一切实施须以游客感受为依归。

- 创意驱动：Alterface 注入原创概念、故事与互动叙事，助力客户在创意层面脱颖而出，而非仅止于技术亮点。

- 协作共创：Alterface 与设计师并肩，增益其创意，而非喧宾夺主。

- 量身定制：每个项目均依据客户需求、目标受众与运营条件深度定制。

Benefits for all惠及各方

Interactive Concept Design is for anyone interested in developing an interactive and engaging attraction. Operators will benefit from reduced risks and smoother production workflows, resulting in an engaging and repeatable experience that fits within their budget. Master planners receive early clarity on how interactivity integrates into a park or attraction. Design-build vendors benefit from creative and technical guidance from an industry leader on the best ways to integrate interactive elements into storytelling and theming.

“互动概念设计”面向所有希望打造互动、高参与度景点的伙伴：

- 运营商：降低风险、生产流程更顺畅，最终获得预算可控、可反复游玩的高粘性体验；

- 总体规划设计方：早在前期即可明晰互动系统如何与园区或景点融合；

- 设计-施工供应商：获得行业领军者提供的创意与技术指导，掌握将互动元素最佳融入故事与主题包装的方案。

“Our Interactive Concept Design service enables everyone to gain an early-stage vision of the ride concept without requiring a full commitment to production, helping the team confidently move forward in their creative process,” says Battaille. “The result is a cohesive integration of interactivity into the attraction, improving the overall project quality and creating a unique, engaging experience for visitors.”

“借助我们的‘互动概念设计’服务，各方无需立即投入全面制作，就能在早期获得骑乘概念的清晰蓝图，从而让团队更有信心地推进创作流程，”Battaille表示，“最终，互动体验与景点实现高度融合，项目整体品质得以提升，并为游客带来独一无二、引人入胜的沉浸感受。”

Alterface will showcase its Interactive Concept Design service at IAAPA Expo Europe in Barcelona, Spain (23-25 September 2025). Visitors can schedule a concept consultation by contacting sales@alterface.comor experience real-world results firsthand at Alterface’s booth, #1-253.

Alterface 将于 2025 年 9 月 23 日至 25 日在西班牙巴塞罗那举行的 IAAPA 欧洲博览会上展示其“互动概念设计”服务。 欢迎参观者亲临 Alterface 展位 #1-253 体验实际案例，或发送邮件至 sales@alterface.com 预约概念咨询。

About Alterface:
Founded in 2001 as a spin-off of the University of Louvain-la-Neuve (UCL), Alterface provides both technology and turnkey solutions for the interactive attractions industry.Their technology and one-stop turnkey solutions for media-based interactive dark rides and attractions in theme parks have made Alterface a worldwide market leader. They offer a unique combination of technical specialists and creative talents working relentlessly together to create never seen before guest’s experiences.

关于 Alterface

Alterface 2001 年作为比利时新鲁汶大学（UCL）的衍生公司成立，专为互动游乐设施提供技术与一站式交钥匙方案。其基于媒体的互动黑暗骑乘与景点解决方案畅销全球，使 Alterface 成为业界领导者。公司汇聚技术专家与创意人才，双方无缝协作，持续打造前所未有的游客体验。

Visitors can enjoy Alterface rides at PortAventura World, Hersheypark, Warner Bros. World, Six Flags, Walibi Belgium, Legendia, Qingdao Wanda, Jardin d’Acclimatation, Phantasialand, LEGO® Discovery Centers, Cedar Fair, Carowinds, Ferrari World, IMG, Lotte World, Yumiyuri land, Lost Island and many more. The company has received several Thea Awards for Outstanding Achievement as well as multiple other industry honours including Brass Ring Awards and Park World Excellence Awards.

游客可在PortAventura World、Hersheypark、Warner Bros. World、Six Flags、Walibi Belgium、Legendia、青岛万达、Jardin d’Acclimatation、Phantasialand、乐高®探索中心、Cedar Fair、Carowinds、Ferrari World、IMG、乐天世界、Yumiyuri Land、Lost Island 等众多园区体验Alterface 的骑乘项目。公司多次荣获 Thea 奖“杰出成就”殊荣，并摘得 Brass Ring 奖、Park World 卓越奖等多项行业大奖。

Contact联系方式:

Giulia Florian
Marketing Communications Manager
+32 483 09 98 80
giulia.florian@alterface.com

来源：中旅联