More than one million on first day of Chinese New Year holiday

摘要：According to information obtained by reporters from the Department of Culture and Tourism of Guangdong Province, preliminary estim

According to information obtained by reporters from the Department of Culture and Tourism of Guangdong Province, preliminary estimates indicate that on the first day of the 2025 Chinese New Year holiday (January 28th, New Year's Eve), 4A-level and above scenic spots in Guangdong Province received 1.359 million visitors. This represents an 8.1% year-on-year increase compared to that of the previous year.

With the appeal of the cultural tourism brand "Celebrate the Chinese New Year in Guangdong," CCTV News released a promotional video inviting people to celebrate the Chinese New Year in Guangdong. The cultural and tourism officials from all 21 cities in the province, along with Guangdong's tourism influencers, extended a warm invitation to people across the country. Hosted by Zhu Guangquan, the live broadcast of the Preliminary Eve in southern China attracted millions of viewers in real time. Ten popular online influencers led viewers on a virtual tour of Guangdong, showcasing local food and the festive atmosphere.

According to statistics, the 100 rural monitored tourism sites and historical villages received 305,000 visitors, marking an 8.8% year-on-year increase. Throughout Guangdong Province, 23 demonstration and showcase events for the "Village New Year's Gala" celebrations will be held. Among them, Xishan Village in Chaozhou, Baishiping Village in Shaoguan, and Zhangbei She Ethnic Village in Huizhou, have been selected as demonstration sites for the 2025 "Village New Year's Gala" celebrations.

Meanwhile, the monitored 80 key public cultural institutions received 188,000 visitors, showing a 1.1% increase compared to the first day of last year's holiday. The 14 monitored major areas along ancient postal routes welcomed 469,000 visitors, a 7.7% year-on-year growth. Additionally, the 13 monitored classic red tourism sites received 217,000 visitors, reflecting a 6.0% increase compared to the same period last year.

The Guangdong Museum of Art is hosting a special exhibition titled "All in the New Year Dreams—Collections of Folk Art from Guangdong Museum of Art." The Bai'etan GBA Art Center is presenting the "Intangible Cultural Heritage New Year Celebration," showcasing traditional crafts. The Guangdong Intangible Cultural Heritage Museum is featuring performances in its Intangible Cultural Heritage Theater, with the "2025 Showcase of Guangdong Intangible Cultural Heritage during Chinese New Year." Additionally, the 2025 Greater Bay Area Lantern Carnival brings together cultural elements from 11 cities in the Greater Bay Area.

Guangzhou is hosting several events to celebrate the New Year, including the "Enjoy Guangdong Music Throughout the Journey" event, which brings traditional Guangdong music to the metro stations, and the 2024 Collection of Annual Art Exhibition of the Guangdong Art Institution, and "The Good Life Sculpture Exhibition." Starting from January 25th, scenic spots such as the Chimelong Safari Park in Qingyuan's Chimelong Resort and the Jinhu Happy World in Jinwan, Zhuhai, have reopened, offering more options for tourists during the holiday.

The Jiangmen Museum has organized a series of activities, including the 2025 Cantonese Opera New Year Gala. The Guan Shanyue Art Museum in Shenzhen is grandly hosting the "Cultural Bay Area: Brilliant Intangible Heritage" exhibition, showcasing the intangible cultural heritage of the Guangdong-Hong Kong-Macao Greater Bay Area, allowing visitors to enjoy the beauty of art while immersing themselves in the festive and warm atmosphere.

Source: Lingnan On the Cloud

春节假期首日接待游客破百万，粤味春节不虚此行！

记者从广东省文化和旅游厅了解到，据初步测算，2025年春节假期第一日（1月28日，除夕）广东省全省4A级及以上景区接待游客135.9万人次，较去年春节假期首日同比增长8.1%。

在以“请到广东过大年”文化旅游品牌的号召吸引下，央视新闻推出“请到广东过大年”宣传视频，全省21个地市文旅推荐官和广东文旅星推官向全国人民盛情邀约；由朱广权主持的“粤来粤好——2025请到广东过大年”南方小年夜直播实时观看人数达数百万，十位网络达人直播带领网友们逛吃广东、品味年味。

据统计，纳入监测的100个乡村旅游点和历史古村落接待30.5万人次，同比增长8.8%。广东省全省将举办春节“村晚”示范展示活动23场，潮州市饶平县新圩镇西山村、韶关市始兴县太平镇白石坪村、惠州市博罗县横河镇嶂背畲族村入选2025年春节“村晚”示范展示点。

与此同时，纳入监测的80个重点公共文化机构接待18.8万人，较去年春节假期首日同比增长1.1%；纳入监测的14段古驿道沿线重点区域接待游客46.9万人次，较去年春节假期首日同比增长7.7%；纳入监测的13家红色旅游经典景区接待游客21.7万人次，同比增长6.0%。

广东美术馆举办“都在新年梦里逢——广东美术馆馆藏民间艺术专题展”等精品展览；白鹅潭大湾区艺术中心倾情打造“非遗贺新春——赶个年味集”非遗集市；广东省非物质文化遗产馆非遗剧场上演“非遗贺新春——2025年广东非遗迎春展演”；“光耀神州华彩湾区”2025年粤港澳大湾区灯会，聚合大湾区11个城市文化元素。