摘要：古语有云：“酒香也怕巷子深。”这句流传千年的智慧，在信息时代被赋予了新的内涵。在浩瀚的网络海洋中，即便是最醇厚的美酒，若不为人知，也只能孤芳自赏。同样，中医药——这一中华民族的瑰宝，其深厚的文化底蕴与卓越的治疗效果，也面临着被时代遗忘的风险。然而，在这个信息爆
古语有云：“酒香也怕巷子深。”这句流传千年的智慧，在信息时代被赋予了新的内涵。在浩瀚的网络海洋中，即便是最醇厚的美酒，若不为人知，也只能孤芳自赏。同样，中医药——这一中华民族的瑰宝，其深厚的文化底蕴与卓越的治疗效果，也面临着被时代遗忘的风险。然而，在这个信息爆炸的时代，中医药非但没有沉寂，反而借助多媒体的翅膀，翱翔于世界的每一个角落，成为连接古今、沟通中外的桥梁。
在信息时代，我们听说过隐形富豪，却鲜少听闻隐形明医。医疗领域，尤其是中医药，其精髓往往隐藏在深奥的古籍与世代相传的秘方之中，不为大众所熟知。但正如那句老话所言，是金子总会发光，中医药的价值不应被深巷所掩埋。因此，拥抱多媒体，占领舆论阵地，成为中医药文化传播与发展的新路径，也是响应党和政府对中医药科普政策的积极实践。
多媒体：中医药文化的放大器
互联网的普及，让信息传播的速度达到了前所未有的高度。微博、微信、抖音、B站……这些平台不仅是娱乐的温床，更是文化传播的沃土。中医药通过短视频、直播、图文等形式，将复杂的中医理论、神奇的草药疗效、古老的针灸技艺生动展现给全球观众。比如，一位老中医在抖音上分享用古老针灸疗法治愈顽疾的故事，迅速走红网络，不仅吸引了大量粉丝，也让更多人开始关注并尝试中医药治疗。这种直观、互动的传播方式，极大地降低了中医药的认知门槛，让古老智慧焕发新生。
政策东风：中医药科普的助推器
党和政府对中医药事业的高度重视，为中医药科普工作提供了强有力的政策支持。近年来，一系列促进中医药传承创新发展的政策措施相继出台，鼓励利用现代信息技术手段，创新中医药文化传播方式。这不仅为中医药科普提供了广阔舞台，也激发了社会各界参与中医药文化传播的热情。比如，一些地方政府与企业合作，推出中医药文化体验馆，结合VR、AR技术，让参观者身临其境地感受中医药的魅力，这种寓教于乐的方式，极大地提升了公众对中医药的兴趣与认知。
生动案例：中医药走向世界的见证
中医药的国际影响力日益增强，这背后离不开生动案例的支撑。青蒿素的发现，让世界看到了中医药在抗疟疾领域的巨大贡献，屠呦呦教授因此荣获诺贝尔生理学或医学奖，成为中医药走向世界的标志性事件。此外，中医药在新冠疫情中的表现也令人瞩目，不少国家和地区采用中医药方案辅助治疗，取得了良好效果。这些成功案例，通过国际媒体的广泛报道，进一步提升了中医药的国际声誉，让更多人认识到中医药的价值所在。
结语：破茧成蝶，中医药文化的未来展望
在信息时代，中医药文化不再是深巷中的佳酿，而是通过互联网这个无限宽广的舞台，向世界展示其独特的魅力。多媒体的运用、政策的支持、生动案例的传播，共同推动了中医药文化的传承与创新。未来，随着科技的进步和全球化的深入，中医药必将以更加开放的姿态，拥抱世界，成为连接人类健康与福祉的重要纽带。让我们期待，中医药文化在信息时代的浪潮中，破茧成蝶，绽放更加璀璨的光芒。
作者简介：梁世杰 中医高年资主治医师，从事中医临床工作24年，积累了较丰富的临床经验。师从首都医科大学附属北京中医院肝病科主任医师、著名老中医陈勇，侍诊多载，深得器重，尽得真传！擅用“商汤经方分类疗法”、专病专方结合“焦树德学术思想”“关幼波十纲辨证”学术思想治疗疑难杂症为特色。现任北京厚德为怀医生集团渐冻症研究中心主任，北京树德堂中医研究院研究员，北京中医药薪火传承新3+3工程—焦树德门人（陈勇）传承工作站研究员，国际易联易学与养生专委会常务理事，中国中医药研究促进会焦树德学术传承专业委员会委员，中国药文化研究会中医药慢病防治分会首批癌症领域入库专家。荣获2020年中国中医药研究促进会仲景医学分会举办的第八届医圣仲景南阳论坛“经方名医”荣誉称号。2023年首届京津冀“扁鹊杯”燕赵医学研究主题征文优秀奖获得者。
The smell of wine is also afraid of the depth of the alley: Traditional Chinese Medicine Culture blossoms into a butterfly in the information age
The ancient saying goes, "The smell of wine is also afraid of the depth of the alley." This wisdom, which has been around for thousands of years, has been given new meaning in the information age. In the vast ocean of networks, even the most delicious wines are appreciated only by themselves if they are not known. Similarly, traditional Chinese medicine - a treasure of the Chinese nation, with its deep cultural heritage and remarkable therapeutic effect - is at risk of being forgotten by the times. However, in this era of information explosion, traditional Chinese medicine, instead of being silent, is flying in every corner of the world with the help of multi-media.
In the information age, we hear about invisible rich people, but we rarely hear about hidden doctors. Medical field, especially traditional Chinese medicine, its essence is often hidden in esoteric ancient books and generations of secret formula, is not well known to the Volkswagen. But as the old saying goes, it is gold that always shines, and the value of Chinese medicine should not be buried in deep alleys. Therefore, embracing multimedia and occupying the position of public opinion has become a new path for the spread and development of traditional Chinese medicine culture, and it is also a positive practice in response to the Party and the government's policy of popularizing traditional Chinese Medicine.
Multimedia: Amplifier of Chinese Medicine Culture
The popularity of the Internet has brought the speed of information transmission to an unprecedented height. Weibo, WeChat, TikTok, B station. These platforms are not only hotbeds for entertainment, but also fertile ground for cultural communication. Through short videos, live broadcasts, graphic illustrations and other forms, traditional Chinese medicine vividly demonstrates the complex theory of Chinese medicine, the magical effects of herbal medicine, and the ancient techniques of acupuncture to a global audience. For example, an old Chinese medicine practitioner shared the story of using ancient acupuncture treatment to cure a stubborn illness on Douyin, which quickly went viral, not only attracting a large number of followers, but also making more people start paying attention to and trying traditional Chinese medicine treatment. This intuitive and interactive communication method greatly reduces the cognitive threshold of traditional Chinese medicine and gives new life to ancient wisdom.
Policy Dongfeng: a booster for popularizing Chinese medicine
The Party and the government attach great importance to the cause of traditional Chinese medicine and have provided strong policy support for the popularization of traditional medicine. In recent years, a series of policy measures have been introduced to promote the inheritance and innovation of traditional Chinese medicine, encouraging the use of modern information technology means and innovative ways of cultural communication of traditional medicine. This not only provides a broad stage for the popularization of traditional Chinese medicine, but also inspires the enthusiasm of all sectors of society to participate in the cultural dissemination of traditional medicine. For example, some local governments have collaborated with enterprises to launch a traditional Chinese medicine cultural experience hall, which combines VR and AR technology to allow visitors to experience the charm of traditional Chinese Medicine in an immersive manner, which greatly enhances the public's interest and awareness of traditional medicine.
Vivid Cases: A Witness to the World of Chinese Medicine
The international influence of traditional Chinese medicine is increasing, and this cannot be supported by vivid examples. The discovery of artemisinin has shown the world the great contribution of traditional Chinese medicine in the field of antimalarial disease, and Professor Tu Youyou was awarded the Nobel Prize in Physiology or Medicine for this, becoming an iconic event in the world of traditional medicine. In addition, the performance of Chinese medicine in COVID-19 is also remarkable, and many countries and regions have adopted Chinese medicine as adjuvant treatment, and achieved good results. These success stories, through extensive coverage in the international media, have further enhanced the international reputation of traditional Chinese medicine and made more people aware of the value of traditional medicine.
Conclusion: Breaking the cocoon into a butterfly, outlook for the future of Chinese medicine culture
In the information age, traditional Chinese medicine culture is no longer a fine brew in deep alleys, but shows its unique charm to the world through the infinite expanse of the Internet. The use of multimedia, policy support, and the dissemination of vivid cases have jointly promoted the inheritance and innovation of traditional Chinese medicine culture. In the future, with the advancement of science and technology and the deepening of globalization, traditional Chinese medicine will embrace the world in a more open manner and become an important link between human health and well-being. Let us hope that in the wave of the information age, traditional Chinese medicine culture will break its cocoon into a butterfly and blossom even brighter.
Author Bio: Liang Shijie is a senior medical practitioner in traditional Chinese medicine. He has been engaged in traditional medicine clinical work for 24 years and has accumulated a wealth of clinical experience. Following Chen Yong, chief physician of liver disease at Beijing Traditional Medicine Hospital, affiliated with Capital Medical University, and renowned old Chinese medicine, he has been treated for many years and received great attention. He specializes in the treatment of difficult diseases using "conversational traditional therapy" and special treatments combined with the academic ideas of Jiao Shude and Guan Yubo's ten-level diagnosis.He is currently the director of the Center for Diffusion Research of Dr. Houde Wei Group in Beijing, a researcher at the Shude Tang Institute of Chinese Medicine, and a fellow at the new 3 + 3 project of traditional Chinese medicine flame inheritance in Beijing - a scholar at the inheritance work station of Jiao Shude's protégés (Chen Yong),He is a standing committee member of the International Expert Committee on E-learning and Health Care, a member of the Jiao Shude Academic Heritage Special Committee of the Chinese Association for the Advancement of Chinese Medicine Research, and the first cancer specialist to be included in the chapter of the Chinese Pharmaceutical Culture Research Association. Won the 2020 China Association for the Promotion of Traditional Chinese Medicine Zhongjing Medical Branch held the eighth session of the Medical Saint Zhongjing Nanyang Forum "Classic Prescription Famous Doctor" honorary title. The winner of the first Beijing-Tianjin-Hebei "Pingui Cup" Yanzhao Medical Research Essay Award in 2023.
来源：首都专家梁世杰
