摘要：On January 24th, licensed merchandise for the 15th National Games officially went on sale at the official licensed retail store on
On January 24th, licensed merchandise for the 15th National Games officially went on sale at the official licensed retail store on the second floor of the Grandbuy Department Store on Beijing Road. Over 100 types of licensed products featuring the Games' mascot and emblem, with a total of more than 100,000 items, were launched.
In addition to the classic plush toys, this batch of merchandise also includes 88 unique badges and fridge magnets. Among them, the badges themed around the Guangdong-Hong Kong-Macao Greater Bay Area have attracted much attention, especially those showcasing the beautiful night view of the Greater Bay Area, incorporating iconic landmarks from Guangdong, Hong Kong, and Macao. The prices of the badges and fridge magnets range from 79 to 99 yuan.
To celebrate the Chinese New Year, the licensed merchandise store for the 15th National Games has specially launched fridge magnets with the words "Happy New Year," bringing the mascots of "Xiyangyang" and "Lerongrong" to consumers. Some plush toys have also been dressed in red scarves, decorated with the "Fu" (福) character (a traditional Chinese symbol of good fortune and happiness) and persimmon patterns. Additionally, a plush set has been released, with "joy" and "happiness" as the themes and at the price of 318 yuan, while individual items are sold for 118 yuan.
The decision to open the licensed merchandise store at the Grandbuy Department Store on Beijing Road holds special significance. Beijing Road is not only a famous pedestrian street in Guangzhou but also a key point on the city's central axis. On January 25th, the Xihu Flower Market in Yuexiu District, Guangzhou, will grandly open. The vibrant spring atmosphere of the flower market, combined with the dazzling array of licensed products, make it a popular destination for locals to visit and celebrate the New Year.
During the Chinese New Year, six official licensed retail stores for the 15th National Games opened on Beijing Road Pedestrian Street in Guangzhou, making it the first hotspot area for the sale of licensed products since their launch. Going forward, these licensed retail stores will gradually open in various commercial areas, airports, docks, hotels, and tourist attractions across the Greater Bay Area. The Executive Committee of the Guangzhou Competition Area for the 15th National Games will actively promote collaborative efforts in licensed operations between Hong Kong, Macao, and Guangdong, offering more distinctive licensed products from the Greater Bay Area and fostering consumer integration and growth.
Source: Lingnan On the Cloud
“可爱到发芽”！十五运会特许商品走进北京路
1月24日，第十五届全国运动会（以下简称“十五运会”）特许商品在北京路广百百货广场二楼的十五运会官方特许零售店正式开售，以十五运会吉祥物和会徽为主要元素的百余款超10万件特许商品上市。
此次周边商品除了经典的毛绒玩具，还推出了88款别具特色的徽章和冰箱贴。其中，以粤港澳三地为主题的徽章备受瞩目，特别是展现大湾区美丽夜色的徽章，将广东、香港、澳门的标志性建筑融入其中。徽章和冰箱贴的价格从79元至99元不等。
为迎接春节，十五运会官方特许商品店特别推出了带有“Happy New Year”字样的冰箱贴，让“喜洋洋”和“乐融融”与消费者一同迎接新春。部分毛绒玩具也戴上了红围脖，装饰有福字和柿子图案。此外，还推出了“喜”“乐”双至毛绒套装，以“喜”和“乐”为主题，寓意“喜乐双至、平安喜乐”，套装售价318元，单品售价118元。
此次选择在北京路广百百货广场开设特许商品店，具有特殊的意义。北京路不仅是广州著名的步行街，也是城市中轴线的重要节点。1月25日，广州市越秀区西湖路花市将隆重开市。春意浓浓的花市与琳琅满目的特许商品交相辉映，成为市民们过年打卡热点地。
据悉，春节期间，广州北京路步行街开设了6家十五运会官方特许零售店，是十五运会特许经营商品面市以来首个热点区域。接下来，十五运会特许零售店将陆续在粤港澳大湾区各城市商圈、机场、码头、酒店、景区等地开设。十五运会广东赛区执委会将积极推动香港、澳门特许经营工作的协同合作，提供更多来自粤港澳的特色特许商品，促进消费融合增长。
来源：羊城派
