摘要：In 2024, the Chinese automotive market’s brightest performer wasn’t the headline-making BYD, Geely, or Great Wall Motors—it was Ch
In 2024, the Chinese automotive market’s brightest performer wasn’t the headline-making BYD, Geely, or Great Wall Motors—it was Chery, a brand that has established itself as the “tech-savvy gentleman” of the industry.
Chery achieved a record-breaking sales figure of over 2.6 million vehicles, a year-on-year growth of 38%.
While other automakers have relied heavily on new energy vehicles (NEVs) to expand overseas, Chery has maintained its dominance in fuel vehicles, achieving 22 consecutive years as the top exporter among Chinese passenger car brands.
Its positioning in overseas markets even surpasses Hyundai, earning it the title of “China’s global No. 1 automaker.”
Chery’s ambition to challenge BYD in 2025 may sound like a tall order, but BYD’s ascent to surpass FAW-Volkswagen was once deemed equally impossible within the Chinese auto industry.
Chery’s Stellar 2024 Performance
BYD’s passenger vehicle sales in 2024 reached 4.25 million units, a year-on-year growth of 41%. To catch up, Chery would need to achieve near double its current growth rate—a daunting task in China’s fiercely competitive market.
However, Chery isn’t relying on mere incremental progress. Its 2025 goal is to surpass the industry’s average growth rate by 10% to 20%, signaling a strategy rooted in “high-quality development.”
A closer look at Chery’s 2024 sales breakdown reveals that nearly half of its sales came from overseas markets, while its NEV segment, led by C-DM plug-in hybrid models, surged by an astonishing 232%. These factors form the backbone of Chery’s confidence in challenging BYD.
As the only automaker in the industry to achieve comprehensive growth across four tracks—NEVs, fuel vehicles, exports, and the domestic market—Chery has built a stronghold in the overseas market. Its rapid growth in the NEV segment further positions it for significant opportunities ahead.
Chery’s Key Advantages
In 2024, Chery launched a flurry of new products across its five major brands.
Classic models like the Tiggo 7, Tiggo 8, and Tiggo 9 now offer both fuel and hybrid versions. Additionally, new NEV models such as the Fengyun A8, Fengyun T9, Xingjiyuan ET, Shanhai T2, iCAR V23, and Zhijie R7 were introduced. These launches have turbocharged Chery’s growth in overseas markets.
With annual overseas sales exceeding 1 million units, Chery’s NEV expansion into global markets is set to outpace all other Chinese automakers in speed and stability. In this domain, Chery seems determined to give BYD no chance to close the gap.
Chery’s NEV advancements and robust overseas strategy set it apart. Unlike other automakers that must start from scratch in building factories and distribution channels abroad—an often error-prone process—Chery already has an established global presence.
In 2024, Chery’s export volume exceeded 1 million units for the first time, and its European joint venture factory, EV MOTORS, began producing EBRO-branded models.
With a footprint in over 110 countries and regions and a customer base of 4.5 million overseas users, Chery’s achievements represent a new milestone for Chinese automakers.
Chery’s comprehensive approach—maintaining leadership in fuel vehicles, accelerating NEV adoption, and leveraging its global market dominance—makes it a formidable competitor in the rapidly evolving automotive industry.
Whether it’s exporting NEVs or collaborating with cutting-edge autonomous driving firms like WeRide, Horizon Robotics, and Pony.ai, Chery is shaping the future of intelligent vehicles.
2025 promises to be a landmark year not just for Chery but for the Chinese automotive industry as a whole. Chery’s rise could redefine the dynamics of the global auto market and solidify its position as a world-leading automaker.
The Future of China’s Auto Industry
The competitive landscape of China’s auto market in 2025 will be fiercer than ever.
Joint ventures are making a comeback, legacy automakers are undergoing full-scale transformations, and EV startups are accelerating their expansion. Who will emerge victorious remains uncertain.
Chery’s strategy of synchronously developing fuel and NEV vehicles, while balancing domestic and international markets, demonstrates its readiness and formidable capabilities in the face of such intense competition.
2025 is poised to be Chery’s flagship year, with major models being rolled out under its five brands: Chery, Exeed, Jetour, iCAR, and Zhijie. Another BYD-like success story may very well be in the making.
来源：TMC动力一点号