摘要：We saw one of his pictures which had an eagle owl and we chuckled with this image, and said "Well, you know this is never going to

It all started in 1995.

这一切始于 1995 年。

We saw one of his pictures which had an eagle owl and we chuckled with this image, and said "Well, you know this is never going to be a competition winner as a joke." And then that joke sort of triggered.

我们看到他的一张照片，里面有一只雕鸮，我们看到这张图片时笑了，并开玩笑说：“要知道，这绝对不可能成为比赛的获奖作品，就像个笑话。”然后这个玩笑就引发了一些想法。

Well, maybe we're never going to win competitions.

好吧，也许我们永远不会赢得比赛。

We should have our own competition.

我们应该举办自己的比赛。

And then at the same time we tried to work out an idea of trying to use this funny image as part of a competition that considered conservation and wildlife.

然后与此同时，我们试图想出一个主意，用这张有趣的图片作为一个比赛的一部分，比赛主题是保护和野生动物。

Make it fun, make it positive, and maybe... maybe that's another way of getting some more action.

让它变得有趣，变得积极，也许……也许这是另一种推动更多行动的方式。

There's three owls on a branch and the first two are just sitting there looking and the third one has just slipped off the branch at the end.

有三只猫头鹰站在树枝上，前两只只是坐在那里看着，而第三只从树枝的末端滑了下去。

And he's just clearly the clots who's just always making mistake.

它显然就是那个总是犯错的“笨蛋”。

And the look of the two owls who are just sitting on this branch, you know, they're just always doing this.

而那两只猫头鹰坐在树枝上的表情，你知道，它们总是这样。

And the third one is scrambling around on the branch and I... I just remember laughing out loud to that.

而第三只在树枝上手忙脚乱，我……我记得当时笑出了声。

You know it's all about anthropomorphism.

你知道，这一切都与拟人化有关。

It's the our supplying what we find funny in humans into the animals' behavior.

这是我们把人类行为中的有趣之处投射到动物行为上的表现。

In 2018, I think someone filmed a fox that jumped onto their trampoline.

2018 年，我记得有人拍到一只狐狸跳上了他们的蹦床。

And it was snowing.

当时正在下雪。

It was an amazing coincidence and obviously unbelievably charming thing to see in real life.

这是一个令人惊叹的巧合，显然在现实生活中看到这一幕非常迷人。

Underwater category winner is the fish that's flying through the air behind the eagle.

水下类别的获奖作品是一条鱼在鹰的后面飞过空中。

This is such a lovely reversal.

这是一个非常可爱的反转。

It's sort of David and Goliath, who knows.

有点像大卫与歌利亚，谁知道呢。

By using humor for the pictures, you have a chance to create empathy in people that might not really have cared so much.

通过用幽默的图片，你有机会在那些可能并不太关心的人中创造共鸣。

Suddenly, you might created a bit of interest, a discussion by making it a positive interaction.

突然间，你可能通过这种积极的互动引发了一些兴趣和讨论。

You're more likely to get a positive second step.

你更有可能开启积极的下一步。

Planting a few flowers on your window sill is good for a few bees.

在窗台上种几朵花对几只蜜蜂来说是有益的。

So we... we're big fans of small steps, knowing that it's much easier to get people to do small steps.

所以我们……我们非常支持这种小的行动，因为我们知道让人们采取小的行动要容易得多。

来源：英语东