摘要：在繁华的都市丛林中，每一块招牌都是商家个性的彰显，是城市活力的脉动。然而，近期三河市的一则招牌整改事件，却如同一场突如其来的风暴，引发了社会各界的广泛关注与热议。这场风波，不仅折射出城市管理中的某些乱象，更触及了公众对于政府作为、市场自由与城市美学的深刻思考。

在繁华的都市丛林中，每一块招牌都是商家个性的彰显，是城市活力的脉动。然而，近期三河市的一则招牌整改事件，却如同一场突如其来的风暴，引发了社会各界的广泛关注与热议。这场风波，不仅折射出城市管理中的某些乱象，更触及了公众对于政府作为、市场自由与城市美学的深刻思考。

招牌之争：审美与经济的碰撞

三河市的招牌整改，原本意在提升城市形象，却因“色浅、淡雅、明快、协调”的统一要求，遭遇了商户与市民的强烈反弹。在商家眼中，招牌是吸引顾客的第一道门槛，其鲜艳度与创意性直接关系到生意的好坏。而政府部门的整改要求，却忽视了这一基本经济规律，用简单粗暴的审美标准束缚了商家的个性化表达。

正如一位商户所言：“招牌不是作画，讲什么清雅脱俗。城市都一种颜色不单调吗？不刻板吗？”这番话，道出了众多商户的心声，也揭示了城市管理中审美与经济之间的微妙平衡。

管理之乱：权力与责任的错位

此次事件背后，暴露出的是城市管理中的权力滥用与责任缺失。一方面，某些职能部门在管理过程中，往往习惯于“一刀切”，忽视了市场主体的多样性与差异性。另一方面，面对商户的合理诉求与舆论的广泛质疑，相关部门却未能及时回应，甚至以“市荣”、“创建文明城市”等理由搪塞，这无疑是对全心全意为人民服务初心的背离。

更令人担忧的是，类似的管理乱象并非个例。从北京某区到河北多地，再到山西等地，类似的招牌整改事件屡见不鲜。这些事件背后，往往伴随着权力的寻租与利益输送，严重损害了政府的公信力与市场的公平性。

反思与启示：回归理性与尊重

面对这场风波，我们不禁要问：城市管理究竟该何去何从？答案或许在于回归理性与尊重。理性，意味着城市管理应尊重市场规律，避免用行政手段干预正常的经济活动。尊重，则要求政府倾听商户与市民的声音，尊重他们的合法权益与个性化需求。

具体而言，城市管理应更加注重以下几个方面：一是加强法律法规建设，明确城市管理的边界与底线，防止权力滥用；二是推动城市管理创新，运用大数据、云计算等现代信息技术手段，提高管理效率与精准度；三是强化公众参与，建立有效的沟通机制，让商户与市民成为城市管理的参与者与监督者。

结语：让城市成为美好生活的载体

城市，是人类文明的结晶，是美好生活的载体。每一块招牌，都是城市故事的讲述者，是城市文化的传承者。因此，城市管理不应仅仅停留在表面的整洁与美观上，更应关注其背后的文化内涵与经济活力。

三河市的招牌风波，虽然暂时告一段落，但它留给我们的思考却远未结束。让我们共同期待，未来的城市管理能够更加理性、更加尊重，让每一座城市都能成为人们心中向往的美好家园。

作者简介：梁世杰 中医高年资主治医师，本科学历，从事中医临床工作24年，积累了较丰富的临床经验。师从首都医科大学附属北京中医院肝病科主任医师、著名老中医陈勇，侍诊多载，深得器重，尽得真传！擅用“商汤经方分类疗法”、专病专方结合“焦树德学术思想”“关幼波十纲辨证”学术思想治疗疑难杂症为特色。现任北京树德堂中医研究院研究员，北京中医药薪火传承新3+3工程—焦树德门人（陈勇）传承工作站研究员，国际易联易学与养生专委会常务理事，中国中医药研究促进会焦树德学术传承专业委员会委员，中国药文化研究会中医药慢病防治分会首批癌症领域入库专家。荣获2020年中国中医药研究促进会仲景医学分会举办的第八届医圣仲景南阳论坛“经方名医”荣誉称号。2023年首届京津冀“扁鹊杯”燕赵医学研究主题征文优秀奖获得者。事迹入选《当代科学家》杂志、《中华英才》杂志。

Sanhe City's signature storm: urban management should return to rationality and respect

In the bustling urban jungle, each sign is an expression of the personality of the business, and it is the pulse of the city's vitality. However, a recent sign-up rectification incident in Sanhe City has been like a sudden storm, which has caused widespread concern and heated discussion among all sectors of society. The turmoil not only reflects some of the chaos in urban governance, but also touches on the public's profound thinking about government, market freedom and urban aesthetics.

The Battle for Logos: The Collision of aesthetics and economics

The rectification of the signage in Sanhe City was originally intended to enhance the city's image, but the unified requirements of "shallow color, elegance, brightness, and coordination" met with a strong backlash from merchants and citizens. In the eyes of merchants, signs are the first barrier to attracting customers, and their colorfulness and creativity are directly related to the good or bad business. However, the government departments' requirements for rectification have ignored this basic economic law and limited the personalized expression of merchants with simple and crude aesthetic standards.

As one merchant put it:“A sign isn't a painting, a talk about cleanliness. Isn't the city a monotony in one color? Isn't it stereotypical?”These words speak to the hearts and minds of many merchants and reveal the delicate balance between aesthetics and economics in urban management.

Management Chaos: The Misplaced Position of Power and Responsibility

Behind this incident is the abuse of power and lack of responsibility in the management of the city. On the one hand, certain functional departments are often used to "one size fits all" in the management process, neglecting the diversity and differentiation of market entities. On the other hand, in the face of the legitimate demands of merchants and the widespread questioning of public opinion, the relevant departments have failed to respond in a timely manner, even using reasons such as "the city's glory" and "creating a civilized city," which undoubtedly represents a departure from the original intention of wholeheartedly serving the people.

What is even more worrying is that similar management chaos is not unique. From a district in Beijing to a number of places in Hebei to Shanxi, similar signs of rectification are common. Behind these incidents, often accompanied by rent-seeking and profit-sharing, seriously undermined the credibility of the government and the fairness of the market.

Reflection and Revelation: A Return to Rationality and Respect

In the face of this storm, we cannot help but ask: where should urban management go from here? The answer may lie in a return to reason and respect. Rationality means that urban management should respect market laws and avoid administrative intervention in normal economic activities. Respect requires that the government listen to the voices of merchants and citizens and respect their legitimate rights and individual needs.

Specifically, urban management should pay more attention to the following aspects: First, strengthen the construction of laws and regulations, clarify the boundaries and bottom lines of urban management, and prevent the abuse of power; Second, promote innovation in urban management, using modern information technologies such as big data and cloud computing to improve efficiency and accuracy. Third, strengthen public participation and establish effective communication mechanisms so that merchants and citizens can become participants and supervisors in urban management.

Conclusion: Making cities a vehicle for a better life

Cities are the crystallization of human civilization and the carrier of good life. Each sign is the narrator of the city's story and the inheritor of the city culture. Therefore, urban management should not only focus on superficial cleanliness and aesthetics, but also on the cultural implications and economic vitality behind it.

The trademark turmoil in Sanhe City is a temporary end, but the thoughts it leaves us are far from over. Let us all hope that urban management in the future will be more rational and respectful, so that every city can become a beautiful home that people long for.

Author Bio: Liang Shijie is a senior medical practitioner in traditional Chinese medicine with an undergraduate degree. He has been engaged in traditional medicine clinical work for 24 years and has accumulated a wealth of clinical experience. Following Chen Yong, chief physician of liver disease at Beijing Traditional Medicine Hospital, affiliated with Capital Medical University, and renowned old Chinese medicine, he has been treated for many years and received great attention. He specializes in the treatment of difficult diseases using "conversational traditional therapy" and special treatments combined with the academic ideas of Jiao Shude and Guan Yubo's ten-level diagnosis.He is currently a researcher at the Shude Tang TCM Research Institute in Beijing, a fellow at the new 3 + 3 project of traditional Chinese medicine flame inheritance in Beijing - a scholar at the inheritance workstation of Jiao Shude's protégés (Chen Yong),He is a standing committee member of the International Expert Committee on E-learning and Health Care, a member of the Jiao Shude Academic Heritage Special Committee of the Chinese Association for the Advancement of Chinese Medicine Research, and the first cancer specialist to be included in the chapter of the Chinese Pharmaceutical Culture Research Association. Won the 2020 China Association for the Promotion of Traditional Chinese Medicine Zhongjing Medical Branch held the eighth session of the Medical Saint Zhongjing Nanyang Forum "Classic Prescription Famous Doctor" honorary title. The winner of the first Beijing-Tianjin-Hebei "Pingui Cup" Yanzhao Medical Research Essay Award in 2023. His work was featured in the journal Current Scientist and the journal Chinese Talent.

来源：老梁谈养生