摘要:近40年来,澳洲葡萄酒宝典一直是澳大利亚葡萄酒的权威指南。2025年,我们将重磅回归中国市场,这是我们第二次进入这一重要市场,并通过这一举措深化合作,为中国葡萄酒爱好者带来澳大利亚葡萄酒的至臻佳酿。
3月22日,成都尼依格罗酒店星光熠熠,《澳洲葡萄酒宝典》中国回归首秀在此盛大启幕!这场由“澳洲葡萄酒宝典”与“名庄酒先知”联袂打造的澳洲名庄展团推广活动,不仅吸引了澳大利亚驻华政商领袖、葡萄酒行业翘楚齐聚,更以14家澳洲传奇酒庄的珍稀佳酿,为蓉城献上一场舌尖上的南半球风土盛宴。
嘉宾致辞
澳大利亚驻上海总领事馆商务领事
费马霆 Martin Ferreyra
澳洲葡萄酒正以创新与品质重新定义中国市场,此次宝典回归首秀,是两国文化与贸易交融的重要里程碑。
维多利亚州政府大中华区副专员
杜纬遥
名庄酒先知将澳洲葡萄酒宝典作为此次展览的核心真的是再合适不过了。我们将继续全力支持维多利亚州葡萄酒在中国市场的深入推广。
《澳洲葡萄酒宝典》总经理
Shana Rohn
我们非常看好澳大利亚葡萄酒在中国的表现,澳洲葡萄酒宝典将持续为澳洲葡萄酒在中国市场推广作贡献。
深圳百高文化执行董事
熊刚
名庄酒先知与澳洲葡萄酒宝典的强强联手,将为澳洲葡萄酒在中国市场的腾飞注入强劲动力。
在热烈掌声中,澳大利亚驻成都总领事馆、维多利亚州及南澳州政府代表与主办方共同为展台剪彩,嘉宾们步入展区,开启了一场 “从南澳巴罗萨到西澳玛格丽特河” 的味觉环球之旅。
参展酒庄全名录
o Curtis柯蒂斯(南澳)
o Kalleske Wines克拉斯酒庄(南澳)
o Cimicky(南澳)
o Hentley farm(南澳)
o Espier Wine Pty Ltd(维州)
o Jasper Hill Vineyard(维州)
o Teusner Wines (南澳)
o Evans & Tate(西澳)
o Nikola Estate(西澳)
o Centare Vineyard(维州)
o Churchview Estate(西澳)
o Glaetzer Wines格雷策(南澳)
o Ferngrove 芬格富酒庄(西澳)
近40年来,澳洲葡萄酒宝典一直是澳大利亚葡萄酒的权威指南。2025年,我们将重磅回归中国市场,这是我们第二次进入这一重要市场,并通过这一举措深化合作,为中国葡萄酒爱好者带来澳大利亚葡萄酒的至臻佳酿。
For nearly 40 years, Halliday Wine Companion has been the definitive guide to Australian wine. In 2025, we’re excited to relaunch the brand in China, marking our second expansion into this influential market and strengthening our partnership by bringing the best of Australian wine to Chinese wine enthusiasts.
在2018年至2020年间,澳洲葡萄酒宝典的中国团队曾在助力澳大利亚酒庄拓展中国市场方面发挥了重要作用。通过行业考察、核心贸易活动以及内容翻译(包括澳洲葡萄酒年鉴、葡萄酒品鉴笔记与评分、酒庄评测及葡萄酒相关文章),我们为酒庄、业内专业人士及消费者提供了宝贵的市场洞察。
Between 2018 and 2020, Halliday Wine Companion China played a vital role in supporting Australian wineries as they navigated the Chinese market. Through industry tours, key trade events, and translated content – including the annual Halliday Wine Companion, wine tasting notes and scores, winery reviews, and wine-related articles – we provided valuable insights for wineries, trade professionals and consumers alike.
澳洲葡萄酒宝典品鉴团队(从左至右:Mike Bennie、Jeni Port、Dave Brookes、Jane Faulkner、Marcus Ellis、Toni Paterson MW、Shanteh Wale、Philip Rich)
The Halliday Wine CompanionTasting Team (from left to right: Mike Bennie, Jeni Port, Dave Brookes, Jane Faulkner, Marcus Ellis, Toni Paterson MW, Shanteh Wale, Philip Rich)
为展现我们对中国市场的坚定承诺,我们非常高兴地宣布,与中国领先的葡萄酒展览公司 PACCO 携手合作,在2025年成都春季全国糖酒会(CFDF)期间举办澳洲葡萄酒宝典品牌展区,并入驻名庄酒先知。该展会汇聚超过 39,600 名专业买家,备受国内外行业关注,是澳洲葡萄酒宝典重返中国市场的理想平台。
To kick off our renewed commitment, we are thrilled to announce we are partnering with PACCO, China’s leading wine exhibition company, on the Halliday Wine CompanionPavilion at the Fine Wineseer Fair, which will take place during the 2025 Chengdu Spring CFDF (China Food and Drinks Fair). With over 39,600 professional buyers, the fair has garnered significant domestic and international attention, making it the perfect platform for Halliday Wine Companion’s return to China.
“中国市场对优质葡萄酒的需求持续增长,对澳大利亚酒庄所展现的卓越品质、匠心工艺与多样风格也有着更深入的认知。澳洲葡萄酒宝典重返中国,旨在进一步促进澳大利亚酒庄与中国葡萄酒行业的紧密互动。”
"China’s appetite for premium wines continues to grow, with a deepening appreciation for the quality, craftsmanship, and diversity that Australian producers offer. By reintroducing Halliday Wine Companionto China, we aim to enhance engagement between Australian producers and the Chinese wine community."
——澳洲葡萄酒宝典总经理 Shana Rohn
General Manager of Halliday Wine Companion
此外,我们还将首次将 Halliday Wine Club 引入中国。Halliday Wine Club 于 2022 年在澳大利亚推出,旨在进一步支持当地葡萄酒行业。该俱乐部每月为会员甄选两款评分95分以上的葡萄酒并直送到家,帮助消费者品鉴澳大利亚的顶级佳酿。
For the first time, our strategic partnership includes introducing Halliday Wine Club to China. Launched in Australia in 2022, Halliday Wine Club was created to further support the domestic wine community. This service delivers two hand-selected wines with 95+ point ratings to subscribers’ doors each month, exposing consumers to some of Australia’s finest wines.
我们很自豪能够重返中国市场,并期待在这一充满活力、不断变化的市场中再次为澳大利亚酒庄提供支持。
We are proud to reestablish our presence in China, and look forward to once again supporting Australian wineries in this exciting and evolving market.
来源:酒先知