摘要:“这里不仅是守护民众健康的坚固堡垒,更是企业精神与生活态度的生动映射。”秉持设计初衷,Aedas全球设计董事王烨冰率团队在长沙国家高新技术产业开发区核心腹地,为医药领军企业益丰集团精心打造集智慧办公与生态示范于一体的战略性总部基地——益丰大药房第二总部,重构了
“这里不仅是守护民众健康的坚固堡垒,更是企业精神与生活态度的生动映射。”秉持设计初衷,Aedas全球设计董事王烨冰率团队在长沙国家高新技术产业开发区核心腹地,为医药领军企业益丰集团精心打造集智慧办公与生态示范于一体的战略性总部基地——益丰大药房第二总部,重构了药企总部形象,更通过一系列绿色技术集成,重新定义健康产业建筑的可持续发展范式。
In the Changsha National High-Tech Industrial Development Zone, Aedas Global Design Principal Kevin Wang has designed a strategic headquarters for Yifeng Group. The headquarters integrates intelligent office spaces with the nature, reshaping a benchmark for pharmaceutical headquarters. Through the integration of green features, it redefines the sustainable development of pharmaceutical industry.
融生态人文多元的园区典范
A modern park that integrates ecology and culture
项目基地两面临路,紧邻规划中的麓谷CBD和麓谷公园,且处于“科创走廊”——桐梓坡路产业创新发展轴的黄金节点,具有较大的区域发展潜力。基于此,该园区以生态基因为原点,规划“标志性企业空间、开放园区、多维漫步空间、引入生态绿植”四大核心策略,力求成为区域产城融合的重要触媒,有效带动周边形成生物医药产业集群效应。
The headquarters is adjacent to the planned Lugu CBD and Lugu Park, which sits in the heart of the 'Innovation Corridor'. It is planned with four core strategies centered on ecology: iconic corporate space, open park, multi-dimensional walking space, and introduction of ecological greenery. It aims to become an important catalyst for regional industrial and urban integration, effectively driving the formation of a biopharmaceutical industry cluster in the surrounding area.
得天独厚的地理优势
Advanced geographical advantages
高品质、高效率的生态产业园区
High-quality and efficient office park
融自然人文的艺术之作
An integration of nature and people
整体规划结合企业未来发展的战略需求,利用面向桐梓坡西路最佳的城市界面,错落有致地布置四栋办公塔楼与商业配套,在有限的高度内打造挺拔向上的塔楼形象群组,既塑造出丰富多变的建筑天际线,又巧妙凸显东南侧总部大楼的昭示性地位。多层裙房以横向错动的方式围合成大尺度公共休闲空间,促进员工间的交流互动,同时营造出活力四射的办公园区氛围。王烨冰强调:“兼顾功能性和美观性的同时,我们致力于创造能够促进人际交流与激发创意的优质环境。”
The overall planning meets the strategic needs of the company's future development. By utilising the prime urban interface facing Tongzipo West Road, four office towers and commercial facilities are arranged in a staggered formation. This creates an impressive, upwardly soaring tower image that shapes a rich and dynamic architectural skyline. The horizontally staggered podium forms expansive public leisure spaces, promoting employee interaction and creating a vibrant office atmosphere. Kevin shares, ‘By balancing functionality and aesthetics, we've created a high-quality environment that fosters interpersonal communication and sparks creativity.’
以生态基因为原点组织空间布局
Layout planning
打造昭示性建筑群
Landmark Buildings
丰富多变的城市天际线
Shaping a vibrant skyline
塔冠设计堪称建筑的点睛之笔,其灵感源自益丰品牌符号,将标志性大写字母“Y”进行艺术化转译,对塔楼东西立面进行划分内折处理,形成独特的Y字型背板延伸至塔冠,赋予建筑跃动而引人注目的视觉效果。夜幕降临,塔楼从不同角度捕捉光线,营造出动态变化的光影效果,增强了建筑的层次感,承载着益丰“全天候守护,全方位放心”的承诺,成为保护公众健康的坚实后盾。
The crown design highlights the Yifeng brand symbol, with the iconic capital letter ‘Y’ is artistically displayed. The tower's east and west façades are divided and inwardly folded, forming a unique Y-shaped backdrop extending to the tower crown. This gives the building a dynamic and eye-catching visual effect. As night falls, the tower captures light from different angles, creating a dynamic light and shadow effect. It embodies Yifeng's commitment to become a stronghold for public health protection.
形体生成演变
Massing generation
企业人文的艺术化演绎
Representation of corporate culture
为了确保塔楼内部良好的采光和视野,立面设计选择大面积玻璃幕墙进行包裹:建筑南北立面采用竖向突出的装饰性金属构件,强化塔楼主立面挺拔感;东西立面强调整体“Y”造型,体现企业精神,并利用折面幕墙弱化西晒。这种将立面设计与需求一体化考虑的设计手法,使得在打造立体、丰富、精致的塔楼同时,兼顾建筑节能环保。
The façade design utilises glass curtain walls to ensure good lighting and views inside the tower. The north and south façades of the building feature vertically decorative metal components. The east and west façades emphasise the overall ‘Y’ shape, reflecting the corporate spirit, and use folded curtain walls to weaken the western sun exposure. This design approach integrates façade design with requirements, creating a three-dimensional and exquisite tower while also considering energy-saving and environmental protection.
精致环保的立面细节处理
Sustainable façade details
漫步空间品味生态美学
A Serene Garden-inspired Office Park
漫步园区,裙房提供了丰富多样的亲人商务园区空间体验,使人们在这里既能高效工作,又能尽情享受生活。设计将裙房围合而成的中心庭院,引入生态绿植塑造多维生态景观,同时景观空间围绕水元素层层递进,园中有园,一座极具生态美学的花园式生态园区跃然眼前。二层的空中连廊串联起各塔楼及裙楼,丰富了空间形态层次,激发员工动力的同时,彰显着绿色健康的企业文化。
The podiums offer a variety of services, allowing people to enjoy work-life balance. The design encloses the central courtyard with commercial podiums, introducing ecological greenery to create a multi-dimensional landscape. The landscape design layers around water elements, forming a garden within a garden, presenting an ecologically aesthetic garden park. The aerial corridor on the second floor connects the towers and podiums, enriching the spatial form and layers, motivating employees while highlighting a green and healthy corporate culture.
生态美学的花园式园区
Garden-style office park
多样化服务配套
Diverse podium
此外,设计充分利用项目区位优势,设置地铁接驳通道,打造便捷、舒适的公共人行流线,激发园区活力。而原本较为凌乱的地铁沿街城市界面,通过景观一体化处理,使得界面建筑语言更为简单统一。地铁安全出入口采用玻璃包裹,形成与园区统一的建筑语言;地铁冷却塔采用格栅进行包裹,结合企业形象标识设计,使之成为可以昭示园区形象的城市标志;地铁风亭较为低矮,有了垂直绿化与植栽的遮挡,成功转变为城市绿化的靓丽风景线。总部塔楼入口雨棚延续塔楼的折面语言,搭配V字型立柱,27米的大跨度设计不仅彰显企业内涵,更为到达体验增添了一抹独特而大气的美感。
The design seamlessly connects with the metro and creates convenient and comfortable public pedestrian routes to enhance the park's vitality. The originally cluttered urban interface along the metro is unified through integrated landscaping. The metro entrances are wrapped in glass, aligning with the park's architectural language. The metro cooling tower is enclosed with a grille, combined with the corporate identity design, making it a city landmark that symbolises the park's image. The relatively low metro air vents are transformed into a beautiful urban greenery scene with vertical greening and planting. The headquarters tower entrance canopy continues the folded façade language of the tower, paired with V-shaped columns. The 27m long-span design not only highlights the corporate connotation but also adds a touch of unique and grand beauty to the arrival experience.
大气统一的城市界面
Excellent urban frontage
入口V型立柱彰显企业内涵
V-shaped canopy at entrance
“未来的总部产业园区与过去已大相径庭。追求单一的功能满足与高效运营并非是设计探索的唯一价值,为医药企业建立亲和、透明、稳健的企业形象,成为更加重要的核心价值。” 王烨冰如是说。
‘The future of headquarters industrial parks is vastly different from the past. Establishing a friendly, transparent, and robust corporate image for pharmaceutical companies has become a more important core value. ’ Kevin says.
位置:中国长沙
业主:湖南益丰医药有限公司
设计及项目建筑师:Aedas
建筑面积:183,084.58 平方米
竣工年份:建设中
主要设计人:王烨冰,全球设计董事
Location: Changsha, China
Client: Hunan Yifeng Medicine Co., Ltd
Design and Project Architect: Aedas
Gross Floor Area: 183,084.58 sq m
Status: On-going
Design Director: Kevin Wang, Global Design Principal
来源:设计汇DesignHub