摘要：In the wave of economic globalization, an increasing number of foreign businesses and individuals are looking to the Chinese marke
In the wave of economic globalization, an increasing number of foreign businesses and individuals are looking to the Chinese market, eager to make their mark on this land of opportunity. However, as newcomers, they often encounter numerous challenges, from talent recruitment and foreign trade services to company operations. Each of these links can be a stumbling block on their path forward. Today, let's explore SFBC, a professional platform dedicated to providing comprehensive consulting services and strategic guidance to foreign businesses and individuals. We'll see how SFBC helps foreign clients overcome obstacles and achieve efficient, sustainable business development in China.
在经济全球化的浪潮下，越来越多的外国企业和个人将目光投向中国市场，渴望在这片充满机遇的土地上大展拳脚。然而，初来乍到的他们往往面临着诸多挑战，从人才招聘到外贸服务，再到公司运营管理，每一个环节都可能成为阻碍他们前行的绊脚石。今天，就让我们一起走进 SFBC——这个专注于为外国企业和个人提供全方位咨询服务与策略指导的专业平台，看看它是如何为外国客户扫平障碍，助力他们在华实现高效、可持续的商业发展的。
Milano Style, an Italian fashion brand, is one of the many foreign enterprises that have benefited from SFBC's services. Years ago, Milano Style decided to expand its business in China and open brand specialty stores, enticed by China's large consumer market and growing demand for fashion. However, upon arriving in China, they encountered many difficulties.
来自意大利的时尚品牌——米兰风（Milano Style）便是众多受益于 SFBC 服务的外国企业之一。多年前，米兰风看中了中国庞大的消费市场和日益增长的时尚消费需求，决定在华拓展业务，开设品牌专卖店。然而，初来中国，他们便遭遇了诸多难题。
In terms of talent recruitment, Milano Style urgently needed professionals who understood fashion design and were familiar with the Chinese market and consumer preferences, including store managers, designers, and sales consultants. Faced with China's vast talent market and complex recruitment process, the management of Milano Style felt at a loss. They tried posting job information on conventional recruitment websites but received resumes of uneven quality, with many candidates not meeting the brand's requirements. Moreover, due to language and cultural differences, there were many misunderstandings in communication with candidates, leading to slow recruitment progress and repeated delays in the opening plan of the specialty store.
在人才招聘方面，米兰风急需一批既懂时尚设计，又熟悉中国市场和消费者喜好的专业人才，包括店长、设计师、销售顾问等。然而，面对中国庞大的人才市场和复杂的招聘流程，米兰风的管理层感到无从下手。他们尝试通过一些常规的招聘网站发布职位信息，但收到的简历质量参差不齐，很多候选人都不符合品牌的要求。而且，由于语言和文化差异，在与候选人的沟通中也存在诸多误解，导致招聘进度缓慢，专卖店的开业计划一拖再拖。
Upon learning of this situation, SFBC's professional team quickly stepped in and tailor-made a talent recruitment strategy for Milano Style. First, SFBC's recruitment consultants thoroughly analyzed Milano Style's brand positioning, job requirements, and corporate culture to clarify recruitment goals and standards. Then, leveraging their extensive talent network and partnerships with fashion industry institutions, they precisely selected a group of candidates who met the requirements. These candidates not only possessed professional fashion design knowledge and rich retail experience but also had a certain understanding of the Chinese market and consumers.
了解到这一情况后，SFBC 的专业团队迅速介入，为米兰风量身定制了一套人才招聘策略。首先，SFBC 的招聘顾问深入分析了米兰风的品牌定位、岗位需求和企业文化，明确了招聘目标和标准。然后，利用自身广泛的人才资源网络和与时尚行业相关机构的合作关系，精准筛选出一批符合要求的候选人。这些候选人不仅具备专业的时尚设计知识和丰富的零售经验，还对中国市场和消费者有一定的了解。
During the recruitment process, SFBC's professional advisors not only handled translation and communication to ensure accurate information delivery but also created an efficient interview platform for both parties. Through video interviews, they enabled the management of Milano Style's Italian headquarters to communicate directly with candidates and better assess their overall qualities and suitability. Additionally, SFBC assisted Milano Style in designing a scientifically sound and reasonable compensation and benefits system and career development plan to attract and retain top talent.
在招聘过程中，SFBC 的专业顾问不仅负责翻译沟通，确保信息准确传达，还为双方搭建了高效的面试平台。他们通过视频面试的方式，让米兰风的意大利总部管理层能够直接与候选人进行交流，更好地评估候选人的综合素质和适配度。同时，SFBC 还协助米兰风设计了科学合理的薪酬福利体系和职业发展规划，以吸引和留住优秀人才。
Thanks to SFBC's professional efforts, Milano Style successfully recruited a team of outstanding store managers, designers, and sales consultants, providing solid human resources support for the brand's smooth opening. Today, these talents have become a crucial force driving Milano Style's development in the Chinese market and助力the brand's growing business in China.
经过 SFBC 的专业运作，米兰风成功招聘到了一批优秀的店长、设计师和销售顾问，为品牌的顺利开业提供了坚实的人力保障。如今，这些人才已成为米兰风在中国市场发展的重要力量，助力品牌在华业务蒸蒸日上。
Foreign trade services are another key aspect of foreign enterprises' development in China. When conducting business with Chinese suppliers and customers, Milano Style often found itself in difficult situations due to its unfamiliarity with China's foreign trade policies, business etiquette, and market dynamics. For example, when signing a contract with a Chinese clothing fabric supplier, a dispute arose in subsequent cooperation due to inaccurate understanding of key details in the contract terms, such as quality standards and delivery schedules, affecting production progress.
外贸服务是外国企业在华发展的另一大关键环节。米兰风在与中国的供应商和客户进行业务往来时，常常因对中国的外贸政策、商务礼仪以及市场动态不熟悉而陷入困境。例如，在与一家中国服装面料供应商签订合同时，由于对合同条款中的质量标准、交货期等关键细节理解不准确，导致双方在后续合作中产生纠纷，影响了生产进度。
SFBC's foreign trade service team, with its deep industry experience and professional expertise, became Milano Style's reliable assistant. They not only thoroughly explained China's foreign trade policies and regulations to Milano Style but also, based on the brand's product characteristics and market demands, connected it with several high-quality Chinese fabric suppliers and clothing factories. During business negotiations and contract signing, SFBC's professional advisors were fully involved, assisting Milano Style in communicating and negotiating with suppliers and customers to ensure clear, explicit, and fair contract terms and effectively avoid potential dispute risks.
SFBC 的外贸服务团队凭借其深厚的行业经验和专业知识，成为了米兰风的得力助手。他们不仅为米兰风详细解读中国的外贸政策法规，确保品牌的业务操作合法合规，还根据品牌的产品特点和市场需求，为其对接了多家优质的中国面料供应商和服装加工厂。在商务谈判和合同签订过程中，SFBC 的专业顾问全程参与，协助米兰风与供应商和客户进行沟通协商，确保合同条款清晰明确、公平合理，有效避免了潜在的纠纷风险。
In terms of company operations, Milano Style also faced many challenges. Due to significant differences in business culture, management models, and laws and regulations between China and Italy, the company encountered problems such as difficulty in interpreting financial statements and inefficient team management in its daily operations. These issues not only affected the company's operational efficiency but could also lead to decision-making errors, causing unnecessary losses.
在公司运营管理方面，米兰风也面临着诸多挑战。由于中意两国的商业文化、管理模式和法律法规存在较大差异，公司在日常运营中遇到了诸如财务报表解读困难、团队管理不畅等问题。这些问题不仅影响了公司的运营效率，还可能导致决策失误，给公司带来不必要的损失。
After thoroughly understanding Milano Style's operational status, SFBC's operations management experts provided a series of professional guidance suggestions. From optimizing the company's organizational structure to improve management efficiency to formulating financial management systems suited to China's national conditions and standardizing financial processes; from conducting cross-cultural training to enhance communication and collaboration between Chinese and Italian employees to assisting the company in establishing a comprehensive risk management system to guard against operational risks. Through these targeted and effective measures, SFBC helped Milano Style gradually establish a scientific and efficient operational management system, enabling it to better adapt to the Chinese market environment and achieve stable development.
SFBC 的运营管理专家深入了解米兰风的运营状况后，为其提供了一系列专业化的指导建议。从优化公司的组织架构，提高管理效率，到制定符合中国国情的财务管理制度，规范财务流程；从开展跨文化培训，促进中意员工之间的沟通与协作，到协助公司建立完善的风险管理体系，防范运营风险。通过这些精准有效的措施，SFBC 帮助米兰风逐步建立起一套科学、高效的运营管理体系，使其能够更好地适应中国市场环境，实现稳定发展。
With SFBC's comprehensive support, Milano Style has achieved significant success in its business in China. The brand has not only successfully tapped into the Chinese market and established long-term stable relationships with many high-quality customers but also achieved continuous sales growth. Since the cooperation, the number of brand specialty stores has grown from an initial 2 to today's 15, covering major cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. Meanwhile, the brand's fame and reputation in the Chinese market have also steadily increased, making it a successful example of an Italian fashion brand expanding in the Chinese market.
在 SFBC 的全方位支持下，米兰风在华业务取得了显著成效。品牌不仅成功开拓了中国市场，与众多优质客户建立了长期稳定的合作关系，还实现了销售额的持续增长。自合作以来，品牌的专卖店数量从最初的 2 家增长到如今的 15 家，覆盖了北京、上海、广州、深圳等主要城市。同时，品牌在中国市场的知名度和美誉度也不断提升，成为了意大利时尚品牌在中国市场拓展的成功典范。
As a professional consulting platform for foreigners' business activities in China, SFBC, with its professional, efficient, and thoughtful services, has solved various problems encountered by countless foreign businesses and individuals like Milano Style in their commercial activities in China. Whether you encounter difficulties in talent recruitment, foreign trade services, or company operations, SFBC will leverage its rich experience and professional team to provide you with customized solutions, helping you achieve efficient, sustainable business development in China and ensuring a smooth business journey!
SFBC 作为外国人来华商务服务领域的专业咨询平台，凭借其专业、高效、贴心的服务，为无数像米兰风这样的外国企业和个人解决了在华商务活动中遇到的各类问题。无论您是在人才招聘、外贸服务还是公司运营管理方面遇到困难，SFBC 都将以其丰富的经验和专业的团队，为您提供量身定制的解决方案，助力您在华实现高效、可持续的商业发展，让您的商务之旅一路畅通无阻！
来源：外事商务咨询中心
