摘要：又要开始做新一年的规划了。提前规划社媒日历可能对一些小伙伴来说是一件不容易的事情，但本文会先帮你搞定全年的重点营销日历。剩下的大家根据自己公司实际情况再补充一些重要日子和营销主题进去。
又要开始做新一年的规划了。提前规划社媒日历可能对一些小伙伴来说是一件不容易的事情，但本文会先帮你搞定全年的重点营销日历。剩下的大家根据自己公司实际情况再补充一些重要日子和营销主题进去。
我们先来谈谈为什么内容日历至关重要：
使规划更具战略性确保你抓住每个机会吸引受众，不会错过重要日期它能帮助你保持一致的发布时间防止最后一刻才紧急准备内容更好的资源分配帮助追踪季节性趋势January 01: New Year’s Day
January 04: World Braille Day& National Trivia Day
January 05: Golden Globe Awards
January 11: National Human Trafficking Awareness Day
January 14: National Dress Up Your Pet Day
January 20: Martin Luther King Jr. Day(US)
January 19: National Popcorn Day
January 21: National Hugging Day
January 23: National Pie Day
January 24: International Education Day
January 24: National Compliment Day
January 28: National Data Privacy Day
January 28: Global Community Engagement Day
January 29: National Puzzle Day
January 29: Chinese New Year
January 31: National Hot Chocolate Day
案例：New Year’s Day
除了对新年的期待，我们还可以在社媒回顾过去一年的点滴，分享精彩时刻。回顾你品牌的成就、里程碑和经验教训。
就像下面的品牌discoverneom那样，无疑，这是个成功的内容方向，该帖子吸引了297万的播放量，不少粉丝在下面评论Wow incredible.
图片来源：discoverneom Instagram
February 02: Groundhog Day
February 02: Grammy Awards
February 04: World Cancer Day
February 09: Super Bowl Sunday
February 13: Galentine’s Day&Galentine’s Day
February 13: Internet Friends Day
February 13: World Radio Day
February 14: Valentine’s Day
February 17: Random Acts of Kindness Day
February 18: Drink Wine Day
February 20: National Love Your Pet Day
February 20: World Day of Social Justice
February 22: National Margarita Day
February 23: World Understanding and Peace Day
案例：Valentine’s Day
Pandora品牌的“Little Acts of Love”营销活动邀请用户分享他们的个人爱情故事，使用标签 #PandoraLittleActsofLove。鼓励用户生成内容，回想那些让情侣关系变得特别的小事。
图片来源：Pandora
Quip电动牙刷则是在海报使用简洁而鲜明的红色心形背景吸引注意力。
图片来源：Quip
以下是一些情人节标题的灵感，希望对你有用：
The first best is falling in love. Second best is showing your love with . [insert your product]>All you need is love. But don’t let your other half get hungry this Valentine’s Day. Book now!What’s a _________ [insert buyer persona] >favorite thing about Valentine’s Day? All the _________. [insert a word with double meaning]>A gift as [insert adjective that describes product] >as your love.Treat yourself this Valentine’s Day with our . [insert offer]>March 01: Zero Discrimination Day
March 02: National Read Across America Day
March 03: World Wildlife Day
March 07: National Cereal Day
March 07: National Day of Unplugging
March 08: International Women’s Day
March 09: Daylight Savings Time
March 10: National Napping Day
March 14: World Sleep Day
March 14: Pi Day
March 15: National Consumer Rights Day
March 17: St. Patrick’s Day
March 18: Global Recycling Day
March 19: National Let’s Laugh Day
March 20: Start of Spring
March 20: International Day of Happiness
March 21: World Down Syndrome Day
March 21: World Poetry Day
March 22: World Water Day
March 23: National Puppy Day
March 23: World Meteorological Day
March 25: International Waffle Day
March 27: World Theatre Day
March 30: Doctors’ Day
March 30: Mother’s Day (UK + Ireland)
March 31: International Transgender Day of Visibility
案例 St. Patrick’s Day
图片来源：Instagram
四、AprilApril 01: April Fools’ Day
April 02: Autism Awareness Day
April 02: National Walking Day
April 03: National Burrito Day
April 04: Walk to Work Day
April 05: Deep Dish Pizza Day
April 07: World Health Day
April 07: National Beer Day(US)
April 10: National Siblings Day
April 11: National Pet Day
April 12: National Grilled Cheese Day
April 12: International Day of Human Space Flight
April 15: Tax Day(USA)
April 15: World Art Day
April 17: National High Five Day
April 18: Good Friday
April 20: Easter Sunday
April 21: Easter Monday
April 21: World Creativity and Innovation Day
April 22: Earth Day
April 23: World Book Day
April 28: National Superhero Day
April 29: International Dance Day
案例 April Fools’ Day
汉堡王经常用愚人节来吸引观众。这家快餐连锁店将经典的汉堡Whopper变成了一款牙膏，并配以幽默的广告，成为了一个不错的愚人节促销创意。
图片来源：Burger King
May 01: Workers Day
May 04: Star Wars Day
May 04: World Laughter Day
May 05: Cinco De Mayo
May 06: National Nurses Day
May 06: National Teachers’ Day
May 11: Eat What You Want Day
May 11: Mother’s Day(US + Canada)
May 12: International Nurses Day
May 16: International Day of Light
May 16: Bike to Work Day
May 16: Endangered Species Day
May 18: International Museum Day
May 19: Plant Something Day
May 20: World Bee Day
May 20: National Rescue Dog Day
May 25: National Wine Day
May 28: National Burger Day
May 29: National Biscuits Day
May 31: World No Tobacco Day
案例:National Teachers’ Day
Thrive Market 通过赠品表达了对老师的感谢。同时还提醒人们：全年为教师提供免费会员资格。
图片来源：Thrive Market
六、JuneJune 01: Global Day of Parents
June 01: World Milk Day
June 03: National Egg Day
June 3: World Bicycle Day
June 04: National Cheese Day
June 05: Global Running Day
June 05: World Environment Day
June 07: National Chocolate Ice Cream Day
June 07: National Donut Day
June 08: National Best Friends Day
June 08: World Oceans Day
June 12: World Day Against Child Labor
June 14: Flag Day
June 14: World Blood Donor Day
June 15: Father’s Day
June 17: National Mascot Day
June 18: International Picnic Day
June 19: Juneteenth
June 20: Summer Solstice/ First Day of Summer
June 20: World Refugee Day
June 21: International Yoga Day
June 21: National Selfie Day
June 21: World Music Day
June 26: Day Against Drug Abuse
June 27: National Sunglasses Day
June 27: National Handshake Day
June 29: National Camera Day
June 30: Social Media Day
案例：Father’s Day
父亲节是通过励志名言来触动粉丝心灵的绝佳方式，比如歌手Michael Bublé说的：
“父亲身份是最美好的事情。你无法在它发生之前解释它；就像在别人从未游泳之前告诉他们水的感觉。”
图片来源：Instagram
July 01: Canada Day
July 01: International Joke Day
July 3: International Plastic Bag Free Day
July 04: Independence Day (US)
July 06: International Kissing Day
July 06: National Fried Chicken Day
July 07: World Chocolate Day
July 09: National Sugar Cookie Day
July 11: World Population Day
July 14: National Mac and Cheese Day
July 15: World Youth Skills Day
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (US)
July 16: World Snake Day
July 17: World Emoji Day
July 18: World Listening Day
July 20: National Moon Day
July 21: National Ice Cream Day
July 24: National Tequila Day
July 24: National Cousins Day
July 25: National Intern Day
July 28: Parents’ Day
July 29: National Lasagna Day
July 30: International Day of Friendship
July 30: National Cheesecake Day
July 31: National Avocado Day
案例：World Emoji Day
The Sleep Company通过展示购买床垫前后的Emoji表情变化，直观地传达产品带来的积极变化。
购买前的表情显得疲惫和不满，而购买后的表情则显得愉快和满足。虽然没有直接的呼吁行动（Call to Action），但通过展示购买后的积极效果，间接鼓励消费者考虑购买。
图片来源：The Sleep Company
August 01: National Girlfriend Day
August 02: International Beer Day
August 03: National Sister’s Day
August 03: National Friendship Day
August 07: Purple Heart Day
August 08: International Cat Day
August 09: Book Lovers Day
August 10: National Lazy Day
August 15: National Relaxation Day
August 16: National Tell a Joke Day
August 17: National Non-Profit Day
August 19: National Aviation Day
August 19: World Photography Day
August 20: National Radio Day
August 21: World Senior Citizen’s Day
August 22: National Tooth Fairy Day
August 26: National Dog Day
August 26: Women’s Equality Day
August 30: National Beach Day
案例：National Lazy Day
你可以巧妙地将这个节日与自己的产品或服务结合起来来进行推广，特别是如果你的产品能够帮助人们更轻松地完成工作，就像下图DragDropr品牌在这里所做的那样。
图片来源：DragDropr
September 01: Labor Day
September 05: International Day of Charity
September 06: Read a Book Day
September 07: National Beer Lover’s Day
September 07: Grandparents’ Day
September 10: Suicide Prevention Day
September 11: Patriot Day
September 15: First Day of Hispanic Heritage Month
September 18: National Cheese Burger Day
September 21: International Day of Peace
September 22: Start of Fall/ First Day of Autumn
September 25: National Daughters Day
September 26: National Pancake Day
September 27: World Tourism Day
September 28: National Drink Beer Day
September 28: National Sons Day
September 29: World Heart Day
September 30: International Podcast Day
案例：First Day of Autumn
秋天有很多值得期待的事情，品牌可以利用这一天让您的追随者对即将到来的季节感到兴奋。
您可以创建与秋季相关的内容，向这个美丽而温馨的季节致敬。记得用暖色调装饰您的帖子
，例如：
您可以社交媒体上分享#FirstDayOfFall的内容。并吸引跟随者互动。以下这些不错的点子或许对你有用
让您的粉丝在评论区写下秋天的愿望鼓励他们分享#FirstDayOfFall有意义的相片(就像前几天我们都在朋友圈分享秋天的第一杯奶茶一样)问粉丝为什么喜欢秋天。这个简单的问题可以让您的更深入地了解他们的喜好来自OPPO秋天的第一天，则是在一堆的树叶下藏满了该品牌的产品：手机，电子手表，耳机等，秋天的感觉十足。引导粉丝在树叶下寻找藏着的宝藏，并说出它们的名字，以此吸引粉丝互动。
图片来源：OPPO
October 01: International Coffee Day
October 01: World Vegetarian Day
October 02: International Day of Non-Violence
October 03: National Boyfriend Day
October 04: National Taco Day
October 04: World Animal Day
October 04: World Smile Day
October 05: World Teachers’ Day
October 06: National Coaches Day
October 07: National Inner Beauty Day
October 10: World Mental Health Day
October 11: National Coming Out Day
October 13: Thanksgiving (Canada)
October 14: Indigenous Peoples’ Day
October 14: National Dessert Day
October 16: World Food Day
October 16: National Boss Day
October 26: National Pumpkin Day
October 29: National Cat Day (US)
October 30: National Candy Corn Day
October 31: Halloween
案例：Halloween
为产品赋予万圣节的特色，能让顾客以全新的视角看待你的商品。此时，他们正沉浸在万圣节的氛围中，这种联想会重新点燃他们对你产品的兴趣。
也许你觉得奇怪，但看到下面这款万圣节灵感的星巴克饮品照片，我就忍不住想去附近的星巴克点一杯冰 frappe coffee（当然，最好不要有僵尸手啦）。
图片来源：Starbucks
November 01: World Vegan Day
November 03: National Sandwich Day
November 03: Daylight Savings Time Ends
November 10: Science Day for Peace and Development
November 11: Veterans Day
November 13: World Kindness Day
November 14: National Pickle Day
November 14: World Diabetes Day
November 15: America Recycles Day
November 16: National Fast Food Day
November 19: International Men’s Day
November 20: Trans Day of Remembrance
November 21: World Television Day
November 23: National Espresso Day
November 27: Thanksgiving Day
November 28: Black Friday
案例：Thanksgiving
互动猜谜游戏是一个有趣且引人入胜的感恩节社交媒体创意。
品牌可以设计文字谜题或图像游戏，让用户寻找代表感恩理由的词语或符号，比如家庭、健康或温暖。
这种类型的感恩节互动帖子增添了趣味元素，使品牌成为他们节日享受的一部分。
图片来源：21kschool
案例：Thanksgiving
还可以邀请粉丝分享他们珍贵的节日回忆。品牌可以引导用户回想感恩节对他们的意义，无论是家庭传统、最爱的食谱，还是难忘的聚会。
这种方式可以营造社区氛围感，让粉丝们能够浏览并回应彼此的故事。通过激发个人互动，品牌能够加强与受众的联系，使他们的感恩节社交媒体帖子更加贴近人心和富有意义。
图片来源：Starbucks
December 01: Cyber Monday
December 02: International Day for Abolition of Slavery
December 03: Giving Tuesday
December 04: National Cookie Day
December 05: International Volunteer Day
December 07: Pearl Harbor Remembrance
December 15: Bill of Rights Day
December 17: National Maple Syrup Day
December 21: Start of Winter
December 21: Look on the Bright Side Day
December 22: National Short Person Day
December 24: Christmas Eve
December 25: Christmas Day
December 26 — Boxing Day
December 31: New Year’s Eve
案例：Christmas Day
bathandbodyworks品牌通过“12天圣诞节”，采用每日更新的方式。每天揭晓一个新的惊喜，无论是限时折扣还是独家产品发布。这一策略能够持续吸引观众的关注，让他们迫不及待想要发现接下来的内容。
来源：人人都是产品经理一点号
