喆学（102）：精读博士论文结论

摘要：This issue of tweets will introduce the conclusions of the intensive reading doctoral dissertation "Research on Pricing Decisions

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“喆学（102）：精读博士论文

《考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究》

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"Zhexue (102): Intensive reading of doctoral dissertation

"Research on pricing decision and dynamic coordination of competitive green supply chain considering fairness preference"

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本期推文将从思维导图、精读内容、知识补充三个方面介绍精读博士论文《考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究》结论。

This issue of tweets will introduce the conclusions of the intensive reading doctoral dissertation "Research on Pricing Decisions and Dynamic Coordination of Competitive Green Supply Chains Considering Fairness Preferences" from three aspects: mind mapping, intensive reading content, and knowledge supplement.

一、思维导图（Mind Maps）

二、精读内容（Intensive reading content）

(1)研究内容(Research content)

在资源短缺和环境问题日益突出的背景下，发展绿色循环经济的必要性。论文探讨了制造商和零售商在公平偏好下的定价和协调策略，以及区块链技术和销售努力对绿色供应链的影响，旨在提高绿色循环经济的可持续性。

In the context of resource shortage and increasingly prominent environmental problems, the necessity of developing a green circular economy is emerging. This paper explores the pricing and coordination strategies of manufacturers and retailers under fair preferences, as well as the impact of blockchain technology and sales efforts on the green supply chain, aiming to improve the sustainability of the green circular economy.

绿色供应链中消费者绿色偏好、制造商公平关切系数和竞争程度对均衡解、利润和效用的影响。研究发现，尽管消费者的绿色偏好对产品绿色度和零售商利润有正向作用，但制造商的公平关切行为可能导致其偏离最优决策，影响供应链整体利益。因此，绿色供应链决策层需了解同行和上下游企业在公平方面的态度，制定合理定价政策，以保持竞争优势并最大化效用。

The impact of consumer green preference, manufacturer fairness concern coefficient and competition degree on equilibrium solution, profit and utility in green supply chain. The study found that although consumer green preference has a positive effect on product greenness and retailer profit, manufacturer fairness concern behavior may cause it to deviate from the optimal decision and affect the overall interests of the supply chain. Therefore, the decision-makers of green supply chain need to understand the attitudes of peers and upstream and downstream enterprises in fairness and formulate reasonable pricing policies to maintain competitive advantage and maximize utility.

在零售市场竞争环境下，零售商的公平关切行为对供应链定价决策的影响。研究发现，当零售商同时考虑纵向和横向公平关切时，供应链变得更加复杂，但零售商的利润可能增加。零售商关注横向公平关切而忽略纵向公平关切时，制造商和供应链绩效更好。因此，决策者应综合考虑公平问题，设计灵活定价策略应对市场变化，为科学定价提供理论参考。

In the competitive environment of the retail market, the impact of retailers' fairness concerns on supply chain pricing decisions. The study found that when retailers consider both vertical and horizontal fairness concerns, the supply chain becomes more complex, but the retailer's profit may increase. When retailers focus on horizontal fairness concerns and ignore vertical fairness concerns, manufacturers and supply chains perform better. Therefore, decision makers should comprehensively consider fairness issues, design flexible pricing strategies to cope with market changes, and provide theoretical references for scientific pricing.

接着探讨了区块链技术在绿色供应链中的应用及其对零售商和制造商的影响。研究发现，消费者绿色偏好有利于零售商和供应链利润，但对制造商利润的影响取决于竞争强度和绿色创新投入。区块链技术使消费者偏好对产品绿色度和价格的影响更复杂，零售商的利他行为可能阻碍或鼓励区块链技术的实施。区块链技术提高了供应链透明度，使制造商能更好地满足绿色消费者需求，但零售商需控制运营成本以避免损失。

The application of blockchain technology in green supply chain and its impact on retailers and manufacturers are then discussed. The study found that consumers' green preferences are beneficial to retailers and supply chain profits, but the impact on manufacturers' profits depends on the intensity of competition and green innovation investment. Blockchain technology makes the impact of consumer preferences on product greenness and price more complicated, and retailers' altruistic behavior may hinder or encourage the implementation of blockchain technology. Blockchain technology improves supply chain transparency and enables manufacturers to better meet green consumer needs, but retailers need to control operating costs to avoid losses.

研究发现，制造商的绿色创新投入和零售商的销售努力与消费者绿色偏好、零售商竞争强度和公平关切程度呈负相关，但零售价格保持不变。公平关切情况下的产品绿色度和绿色商誉低于无公平关切时。双向成本分担契约促进了产品绿色度和商誉的提升，显著提高了制造商和供应链的利润，但限制了零售商的公平关切程度。这表明在设计契约协调供应链时，需要考虑成员的公平偏好，以促进绿色经济的可持续发展。

The study found that the green innovation input of manufacturers and the sales efforts of retailers were negatively correlated with consumers' green preferences, retailers' competition intensity and fairness concerns, but the retail price remained unchanged. The greenness and green goodwill of products under fairness concerns were lower than those without fairness concerns. The two-way cost-sharing contract promoted the improvement of product greenness and goodwill, significantly increased the profits of manufacturers and supply chains, but limited the fairness concerns of retailers. This shows that when designing contracts to coordinate supply chains, it is necessary to consider the fairness preferences of members to promote the sustainable development of the green economy.

供应链成员应加强绿色经济宣传，提高公众环保意识，扩大绿色消费市场。供应链企业的双向公平关切行为对绿色供应链有不确定影响，需考虑公平问题，制定合理定价策略。主导企业的社会性偏好影响区块链技术应用，需充分调研。制造商和零售商应寻求合作，通过双向成本分担契约提高利润，关注竞争和公平关切对成本分担的影响，以获得更多利润和效用。

Supply chain members should strengthen green economic publicity, improve public environmental awareness, and expand the green consumer market. The two-way fairness concerns of supply chain enterprises have uncertain effects on the green supply chain, and fairness issues need to be considered to formulate reasonable pricing strategies. The social preferences of leading enterprises affect the application of blockchain technology and need to be fully investigated. Manufacturers and retailers should seek cooperation to increase profits through two-way cost-sharing contracts, pay attention to the impact of competition and fairness concerns on cost sharing, and obtain more profits and utility.

(2)局限性与进一步研究内容(Limitations and further research)

首先，开发信息不对称模型以更真实地反映市场决策环境；其次，从政府角度研究如何通过激励或补贴提高企业的绿色创新和发展动力，考虑政府法规和环境政策对绿色供应链定价决策及社会福利的影响；最后，探索不同主体引入区块链技术时的绿色供应链定价决策，特别是在双渠道绿色供应链中分析区块链技术与成员公平偏好行为的综合影响。这些研究方向旨在改进模型，使其更适用于现实场景，并为绿色供应链的可持续发展提供理论支持和实践指导。

First, develop an information asymmetry model to more realistically reflect the market decision-making environment; second, study how to improve the green innovation and development momentum of enterprises through incentives or subsidies from the government perspective, and consider the impact of government regulations and environmental policies on green supply chain pricing decisions and social welfare; finally, explore the green supply chain pricing decisions when different entities introduce blockchain technology, especially analyze the combined impact of blockchain technology and members' fair preference behavior in dual-channel green supply chains. These research directions aim to improve the model to make it more applicable to real-world scenarios and provide theoretical support and practical guidance for the sustainable development of green supply chains.

三、知识补充（Knowledge supplement）

评估区块链技术在供应链中的实际效益可以通过以下几个方面进行：

The actual benefits of blockchain technology in the supply chain can be evaluated from the following aspects:

1.透明度与可追溯性：区块链通过分布式账本技术，确保每一笔交易记录都是公开透明且不可篡改的，这极大地增强了产品从原材料采购到最终交付的全程可追溯性。例如，食品行业利用区块链技术追踪农产品的来源，有效减少了食品安全事故的发生。

1. Transparency and traceability: Blockchain uses distributed ledger technology to ensure that every transaction record is open, transparent and tamper-proof, which greatly enhances the traceability of products from raw material procurement to final delivery. For example, the food industry uses blockchain technology to track the source of agricultural products, effectively reducing the occurrence of food safety accidents.

2.优化库存管理：智能合约的应用使得供应链中的订单处理、支付及发货等流程自动化执行，减少了人工干预，提高了库存周转效率。同时，实时的数据共享机制有助于上下游企业更精准地预测需求，减少库存积压。

2. Optimize inventory management: The application of smart contracts automates the order processing, payment and delivery processes in the supply chain, reduces manual intervention, and improves inventory turnover efficiency. At the same time, the real-time data sharing mechanism helps upstream and downstream companies to more accurately predict demand and reduce inventory backlogs.

3.降低运营成本：通过减少中间环节，直接连接生产商与消费者，区块链有助于降低交易成本和时间。此外，其透明性也减少了因信息不对称导致的额外成本，如审计费用和争议解决成本。

3. Reduce operating costs: By reducing intermediaries and directly connecting producers and consumers, blockchain helps reduce transaction costs and time. In addition, its transparency also reduces additional costs caused by information asymmetry, such as audit fees and dispute resolution costs.

4.提高融资效率：链上的交易信息都会在数据库中实时更新且透明公示化，保障数据的真实性，同时交易后形成的核心企业应收账款在链上可以数字化为信用凭证，在通过信息流向上下游企业传递拆分，拆分后的信用凭证可以作为中小微企业的信用背书，中小微企业可以凭借拆分后的核心企业信用背书向第三方金融机构申请融资。

4. Improve financing efficiency: The transaction information on the chain will be updated in real time and transparently disclosed in the database to ensure the authenticity of the data. At the same time, the accounts receivable of the core enterprise formed after the transaction can be digitized into credit certificates on the chain, and then transmitted to the upstream and downstream enterprises through the information flow. The credit certificates after the split can be used as credit endorsements for small and medium-sized enterprises. Small and medium-sized enterprises can apply for financing from third-party financial institutions with the credit endorsements of the core enterprises after the split.

5.增强安全性：区块链的加密特性确保了数据的安全性，防止了数据被篡改或泄露的风险。

5. Enhance security: The encryption characteristics of the blockchain ensure the security of the data and prevent the risk of data tampering or leakage.

6.促进合规性：区块链可以帮助企业更好地遵守国际贸易法规和标准，因为它提供了一个不可更改的交易记录，便于审计和监管。

6. Promote compliance: The blockchain can help companies better comply with international trade regulations and standards because it provides an unchangeable transaction record that facilitates auditing and supervision.

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翻译：谷歌翻译

参考资料：谷歌、Chat GPT

参考文献：葛根哈斯. 考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究[D]. 北京科技大学, 2023.