精读博士论文考虑公平关切商誉的竞争型绿色供应链动态协调研究

摘要：This issue of tweets will introduce the intensive reading doctoral dissertation "Research on Pricing Decisions and Dynamic Coordin

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“喆学（99）：精读博士论文

《考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究》

考虑公平关切和商誉的

竞争型绿色供应链动态协调研究(2)”

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"Zhexue (99): Intensive reading of doctoral dissertation

"Research on pricing decision and dynamic coordination of competitive green supply chain considering fairness preference"

Research on dynamic coordination of competitive

green supply chain considering fairness concerns and goodwill (2)"

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本期推文将从思维导图、精读内容、知识补充三个方面介绍精读博士论文《考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究》考虑公平关切和商誉的竞争型绿色供应链动态协调研究。

This issue of tweets will introduce the intensive reading doctoral dissertation "Research on Pricing Decisions and Dynamic Coordination of Competitive Green Supply Chains Considering Fairness Preferences" from three aspects: mind map, intensive reading content, and knowledge supplement. Research on dynamic coordination of competitive green supply chains considering fairness concerns and goodwill.

一、思维导图（Mind Maps）

二、精读内容（Intensive reading content

(1)公平关切框架下的供应链动态协调(Dynamic coordination of supply chains under the framework of fairness concerns)

1.集中式决策(Centralized decision making)

文中首先定义了供应链整体利润最大化的决策目标函数。接着，命题6-4提出了在有零售商竞争的集中式决策环境下，制造商的绿色创新投入水平、零售商的销售努力水平和零售价格的均衡策略。命题6-5则描述了产品绿色度和商誉的最优变化轨迹，并给出了相应的数学表达式。

The paper first defines the decision objective function of maximizing the overall profit of the supply chain. Then, Proposition 6-4 proposes the equilibrium strategy of the manufacturer's green innovation input level, the retailer's sales effort level and the retail price in a centralized decision-making environment with retailer competition. Proposition 6-5 describes the optimal change trajectory of product greenness and goodwill, and gives the corresponding mathematical expression.

在集中式决策模式下，供应链的绿色创新和销售努力受消费者偏好、技术创新、产品绿色度和竞争强度正向影响，而受衰退率、成本和贴现率负向影响。零售商考虑公平关切时，这些积极性可能下降。研究提供了一个最优长期利润函数，为供应链管理决策提供理论支持。

Under the centralized decision-making model, the green innovation and sales efforts of the supply chain are positively affected by consumer preferences, technological innovation, product greenness and competition intensity, and negatively affected by the decline rate, cost and discount rate. When retailers consider fairness concerns, these motivations may decline. The study provides an optimal long-term profit function, providing theoretical support for supply chain management decisions.

2.双向成本分担契约下的决策(Decision-making under a two-way cost-sharing contract)

集中决策提升绿色供应链创新与销售，但现实中企业独立性使得其难以实施。通过双向成本分担契约，制造商与零售商共同承担成本，促进合作，实现供应链协调。

Centralized decision-making can improve green supply chain innovation and sales, but in reality, the independence of enterprises makes it difficult to implement. Through a two-way cost-sharing contract, manufacturers and retailers share costs, promote cooperation, and achieve supply chain coordination.

在模型S中，制造商对零售商销售成本的分担比例与零售商间的竞争水平正相关，与公平关切程度负相关；零售商对制造商绿色创新成本的分担比例则与竞争水平负相关，与公平关切程度正相关。零售商对公平的高关注降低了制造商分担销售成本的意愿，但增加了零售商分担绿色创新成本的意愿，因为公平关切导致制造商利益流失，而零售商为安抚制造商愿意承担更多成本。激烈的零售商竞争减少了他们分担绿色创新成本的意愿，而制造商为供应链稳定可能承担更多销售成本。

In model S, the proportion of sales costs shared by manufacturers with retailers is positively correlated with the level of competition among retailers and negatively correlated with the degree of fairness concern; the proportion of green innovation costs shared by retailers with manufacturers is negatively correlated with the level of competition and positively correlated with the degree of fairness concern. Retailers' high concern for fairness reduces manufacturers' willingness to share sales costs, but increases their willingness to share green innovation costs, because fairness concerns lead to the loss of manufacturers' interests, and retailers are willing to bear more costs to appease manufacturers. Fierce competition among retailers reduces their willingness to share green innovation costs, while manufacturers may bear more sales costs for supply chain stability.

推论6-10指出，零售商分担的绿色创新成本应适度，以保持双向成本分担契约的优势。零售商的销售努力受其竞争强度、制造商分担比例和公平关切水平的共同影响。制造商需综合考虑零售商的实际情况，制定合理的分担比例，以确保契约的有效性和可行性。

Corollary 6-10 indicates that the green innovation costs shared by retailers should be moderate to maintain the advantages of the two-way cost sharing contract. Retailers’ sales efforts are jointly affected by their competitive intensity, the manufacturer’s share ratio, and the level of fairness concern. Manufacturers need to comprehensively consider the actual situation of retailers and formulate a reasonable share ratio to ensure the effectiveness and feasibility of the contract.

最后得出，产品绿色度和商誉的最优轨迹和制造商和供应链的长期利润函数以及零售商的长期公平效用函数。

Finally, the optimal trajectory of product greenness and goodwill, the long-term profit function of manufacturers and supply chains, and the long-term fair utility function of retailers are obtained.

(2)算例分析(Case Analysis)

1.各决策下的均衡结果比较(各决策下的均衡结果比较)

与集中式决策模型C相比，模型N、F和S中制造商的绿色创新投入、零售商的销售努力、产品绿色度、绿色商誉和供应链利润均下降。模型F和S的批发价格略低于模型N。零售商的公平关切对绿色产品发展不利，但通过双向成本分担契约，可提升绿色创新和销售努力，增加绿色消费者吸引，提高销量和市场，从而增加制造商、零售商和供应链的利润，对绿色经济有积极影响。

Compared with the centralized decision-making model C, the green innovation input of manufacturers, the sales efforts of retailers, the greenness of products, the green goodwill and the profits of the supply chain in models N, F and S all decreased. The wholesale prices of models F and S were slightly lower than those of model N. The fairness concerns of retailers are not conducive to the development of green products, but through the two-way cost-sharing contract, green innovation and sales efforts can be improved, the attraction of green consumers can be increased, and sales and markets can be increased, thereby increasing the profits of manufacturers, retailers and supply chains, which has a positive impact on the green economy.

2.产品绿色度和商誉轨迹分析(Analysis of product greenness and goodwill trajectory)

产品绿色度随时间增加而提高，最终趋于稳定。在零售商公平关切情况下，产品绿色度最低；在双向成本分担契约下，产品绿色度最高；公平中性情况下居中。这表明零售商的公平关切可能降低产品绿色度，而合适的契约能提升绿色度，促进绿色市场和供应链的可持续性。

The greenness of products increases over time and eventually stabilizes. When retailers have fairness concerns, the greenness of products is the lowest; under a two-way cost-sharing contract, the greenness of products is the highest; and under a fair and neutral situation, the product is in the middle. This shows that retailers' fairness concerns may reduce the greenness of products, while appropriate contracts can improve greenness and promote the sustainability of green markets and supply chains.

绿色商誉随时间增长而趋于稳定，但不同决策下稳态值差异显著。公平关切情形下绿色商誉较低，而双向成本分担契约能显著提升绿色商誉。绿色商誉受多种因素影响，包括销售努力、绿色创新投入、衰减率等。零售商的公平倾向可能降低产品绿色属性，对绿色市场发展不利。然而，双向成本分担契约有助于避免市场损失，促进绿色经济发展，强调供应链合作的重要性。

Green goodwill tends to be stable over time, but the steady-state values under different decisions vary significantly. Green goodwill is lower under the fairness concern scenario, while the two-way cost-sharing contract can significantly improve green goodwill. Green goodwill is affected by many factors, including sales efforts, green innovation investment, and decay rate. Retailers' fairness tendency may reduce the green attributes of products and be detrimental to the development of the green market. However, two-way cost-sharing contracts can help avoid market losses, promote green economic development, and emphasize the importance of supply chain cooperation.

3.制造商和零售商利润轨迹分析(Analysis of profit trajectories of manufacturers and retailers)

制造商利润随时间趋于稳定，但在公平关切情形下较低，而在双向成本分担契约下最高，表明零售商的公平关切可能降低制造商利润，而双向成本分担契约能显著提升利润。

Manufacturer profits tend to be stable over time, but are lower in the fairness concern scenario and highest under the two-way cost-sharing contract, indicating that retailers’ fairness concerns may reduce manufacturer profits, while two-way cost-sharing contracts can significantly increase profits.

零售商在公平关切情形下的利润增长较小，而在双向成本分担契约和公平中性情形下，利润随时间显著增加。尽管双向成本分担契约对零售商利润增长幅度较小，但当时间超过2.5时，关注公平问题的零售商能获得更高利润。

The retailer's profit growth is smaller in the fairness concern scenario, while profits increase significantly over time in the two-way cost-sharing contract and fairness neutrality scenarios. Although the two-way cost-sharing contract has a small impact on the retailer's profit increase, when the time exceeds 2.5, retailers who pay attention to fairness issues can obtain higher profits.

双向成本分担契约对制造商绩效提升显著，但可能影响公平关切零售商的积极性。因此，制造商和零售商需协商合理的分担比例，以实现合作共赢，促进绿色供应链发展。

Two-way cost-sharing contracts significantly improve manufacturer performance, but may affect the enthusiasm of fairness-concerned retailers. Therefore, manufacturers and retailers need to negotiate a reasonable sharing ratio to achieve win-win cooperation and promote the development of a green supply chain.

4.灵敏度分析(Sensitivity analysis)

在绿色经济背景下，双向成本分担契约显著提升了制造商和供应链的总利润，增强了对消费者绿色偏好的敏感性。尽管零售商利润增幅较小，但公平关切行为对供应链有显著影响，初期可能降低效用，长期则可通过与制造商合作提升。制造商需平衡零售商的公平关切与利润最大化，合理分担成本，避免损失，这为绿色供应链定价决策提供了理论依据。

In the context of green economy, two-way cost-sharing contracts significantly improve the total profits of manufacturers and supply chains and enhance the sensitivity to consumers' green preferences. Although the increase in retailers’ profits is small, fairness-concerned behaviors have a significant impact on the supply chain, which may reduce utility in the early stages but can be improved in the long term through cooperation with manufacturers. Manufacturers need to balance retailers' fairness concerns with profit maximization, reasonably share costs and avoid losses, which provides a theoretical basis for green supply chain pricing decisions.

The impact of green preference on consumer purchasing behavior is mainly reflected in the following aspects:

1. 提升购买意愿：消费者对环保和可持续发展的关注增加，使得他们更倾向于购买绿色产品。

1. Increased willingness to buy: Consumers' increased attention to environmental protection and sustainable development makes them more inclined to buy green products.

2. 知识影响：消费者的绿色知识，包括环境知识、可持续发展知识、产品知识和生态标签知识，能够提高他们对绿色产品的认知，从而促进购买意愿。

2. Knowledge impact: Consumers' green knowledge, including environmental knowledge, sustainable development knowledge, product knowledge and eco-label knowledge, can improve their understanding of green products, thereby promoting purchasing intention.

3. 资源稀缺性：资源稀缺可能会降低消费者对绿色产品的购买意愿，因为这类消费者在购买决策时可能更关注价格和基本需求。

3. Resource scarcity: Resource scarcity may reduce consumers' willingness to buy green products because such consumers may pay more attention to price and basic needs when making purchasing decisions.

4. 经济流动性：感知经济流动性可以缓解资源稀缺带来的心理威胁，提高消费者对绿色产品的购买信心。

4. Economic liquidity: Perceived economic liquidity can alleviate the psychological threat brought by resource scarcity and increase consumers' confidence in buying green products.

5. 供应链利润：消费者的绿色偏好能够增强供应链系统中绿色投资的效益，从而提升整个供应链的利润。

5. Supply chain profit: Consumers' green preference can enhance the benefits of green investment in the supply chain system, thereby increasing the profit of the entire supply chain.

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翻译：谷歌翻译

参考资料：谷歌、Chat GPT

参考文献：葛根哈斯. 考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究[D]. 北京科技大学, 2023.