Chinese Brands Take Center Stage at CES 2025

B站影视 2025-01-08 17:17 2

摘要:AsianFin -- CES 2025 has attracted 1,475 exhibitors from China (including Hong Kong, Macau, and Taiwan), accounting for over 30% o

AsianFin -- CES 2025 has attracted 1,475 exhibitors from China (including Hong Kong, Macau, and Taiwan), accounting for over 30% of all exhibitors and surpassing last year’s 1,115 exhibitors. This marks the largest representation of Chinese companies since 2019, according to TMTPost's statistics.

These exhibitors cover a wide range of categories, including artificial intelligence, smart homes, digital health, automotive technology, wearable devices, robotics, energy tech, lifestyle innovations, AR/VR/XR, and 3D printing.

From established global players like Lenovo, TCL, and Hisense to emerging brands such as Segway-Ninebot, Dreame, and Roborock, and even niche startups, Chinese companies are showcasing innovations across all phases of development.

Their global presence stems from a deep understanding of global consumer needs and rapid product innovation. Chinese brands are not only participating but reshaping the global consumer electronics landscape.

As an official media partner of CES, TMTPost Group will host its “Talk to the World ” forum at the TMTPost Media Stage over three days. These forums will spotlight the most representative Chinese innovators alongside global industry leaders and local ecosystem partners. Discussions will explore pathways for technology and brand globalization.

Artificial intelligence stole the spotlight in 2024, driving unprecedented growth for companies like Nvidia and Qualcomm. From Meta’s AI-powered AR glasses to Amazon’s Nova foundational model, AI innovations have redefined the tech landscape.

There are 1 billion knowledge workers globally, and AI agents could be the next robotic industry, with potential reaching trillions of dollars, said Nvidia founder and CEO Jensen Huang during his keynote speech at CES 2025 in Las Vegas on Tuesday.

CES 2025 will continue this momentum, with forums focusing on AI’s future trends and practical applications. Meng Pu, the chairman of Qualcomm China, and Tian Feng, the general manager of Amazon Web Services China, are among the speakers sharing insights into AI advancements.

Zhao Hejuan, the founder and CEO of TMTPost, will engage in a special dialogue with Zhang Hongjiang, the inaugural Chairman of the Beijing Academy of Artificial Intelligence (BAAI) and Foreign Member of the U.S. National Academy of Engineering. Their discussion will focus on the theme "Exploring AI Future Trends and Application Scenarios at CES."

In the massive smart hardware sector, key innovators will explore the topic "New Products, New Scenarios: The AI Innovation paradigm in Smart Hardware." Panelists include Sun Linjia, the founder of Traini, the first company in the world to release a generative AI model for pets; Ru Yi, the CEO of Liweike Technology, a VR and XR firm; Kevin, the head of R&D for Mova, a brand under smart home pioneer Dreame Technology; and Chen Min, the founder of Hohem, a leading Chinese smart imaging equipment brand.

Another major focus will be intelligent driving, a key application area for AI. Black Sesame Technologies and CATL Intelligent Technology will provide unique insights into the future of the intelligent driving industry, from the perspectives of autonomous driving chips and CIIC (CATL integrated intelligent chassis) systems.

This year’s CES will see the signing of a strategic collaboration agreement between IRF and CATL Intelligent Technology on Wednesday, heralding a new era of AI-powered electric vehicle racing. This collaboration aims to create a new paradigm of "fast and furious" under the AI framework, marking the beginning of cross-industry cooperation in electric AI racing.

Meanwhile, Jie Chen, the managing partner at Celtic House Asia Partners; Zou Xiaowu, the founder and chairman of Eclick Tech, and Liu Ye, the founder of Knowbox Technology and Vision Flow, will share their insights and practices on AI's impact across investment, marketing, and education sectors.

From technological trends to application scenarios, this event will serve as the latest blueprint for AI-driven applications.

One of the key objectives for many Chinese companies participating in CES is to explore how to build global brands in the context of emerging technologies and global trends. This has also become a significant topic on the TMTPost CES Media Stage.

Representatives from brands such as Hisense Group, Dreame Technology, ROMOSS, and Liweike will take part in the "Talk To the World Forums," discussing topics like localized operations for global brands from the perspective of brands at different stages of globalization.

Ruan Fei, the executive director of Dayone Capital; Zeng Lin, the general manager of XbotPark Robotics Base Shared Factory; and Alice Yang, the head of Overseas Branding Division at OTOKOL, will join the discussions. They will provide insights from the perspectives of investment, supply chain, and marketing within the ecosystem of taking brands global.

North American local brands and representatives from online and offline channels will serve as key learning models and potential collaborators for Chinese companies aiming to build global brands. This is also a critical segment of the "Talk To the World Forums."

Philip Shatkin, the general manager of the U.S.-based "Bull" Tower Manufacturing, will share insights on "How 'Category-as-Brand' Products Can Penetrate U.S. Offline Channels." Meanwhile, June Zhu, the CEO of the U.S. shared charging brand ChargerGoGo, will provide expertise on building an IoT ecosystem in North America.

Other participants include Adam Nash, a renowned YouTube tech hardware blogger and host of 911studios; Sun Siyuan, the founder of the North American social e-commerce service provider BrandPal; Ren Yufei, the founder of the North American influencer marketing agency GlobalStar; and Lu Junwei, the founder of UniUni, a North American last-mile delivery company. These influencers, marketing experts, and entrepreneurs will join the TMTPost Media Stage forums to share their experiences and perspectives.

TMTPost will host the exclusive "China Innovation Night" cocktail reception and salon on the evening of Wednesday (Pacific Time) at the iconic TOP of the World in Las Vegas.

At this exclusive cocktail salon, industry leaders such as Fu Sheng, the founder and CEO of Cheetah Mobile and Chairman of OrionStar, and Gao Lufeng, the founder and chairman of Ninebot, will share their unique insights and experiences in building global brands.

Additionally, representatives from the CTA Industry Council, Policy Council, and Luis Montero, a global tech strategy expert from Edelman, will provide a behind-closed-doors analysis of the opportunities and risks for tech companies entering the North American market under the new dynamics of U.S.-China relations.

The event will also feature prominent Chinese economists and business leaders, including Ma Guangyuan and Mao Daqing, as well as experts in digital economy research. "China Innovation Night" is set to be the most valuable innovation ecosystem networking event during CES, with only 30 seats available. Remaining spots are limited, so scan the QR code to secure a ticket.

The power of Chinese innovation at CES is now fully assembled, and the Dialogue with the World Forum is about to commence.

If you can’t attend in person, don’t worry. Download the TMTPost App, follow the TMTPost official WeChat account, or check out its video channel. The TMTPost live-streaming team will bring you comprehensive coverage of CES 2025. TMTPost’s flagship video series, "TMTPost Explore," will deliver the latest CES highlights online as they happen, along with live coverage of the Dialogue with the World Forum. Please stay tuned!

来源:钛媒体APP

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