摘要：In recent years, China's online short dramas, web literature, and online games, known as the "new three" cultural products, have e

In recent years, China's online short dramas, web literature, and online games, known as the "new three" cultural products, have emerged as powerful vehicles for the country's global cultural outreach.

Guangdong has led the nation in cultural industry scale for 20 consecutive years. With an output value of 2.5 trillion yuan, the province's cultural sector accounts for one-sixth of the national total. When it comes to web literature, Guangdong boasts the highest number of online authors in China. In terms of short-form video dramas, the province is home to over 17,000 related enterprises, including film and television studios, MCNs, gaming firms, and online literature companies, placing it at the forefront nationally in both quantity and production capacity. As for online gaming, the 2024 Guangdong Gaming Industry Development Report revealed that the province's overseas gaming revenue reached 42.36 billion yuan in 2024, an impressive year-on-year increase of 9.9%, defying global economic headwinds.

On the MoboReels platform in Jakarta, Indonesia, the comments section of the Indonesian adaptation of "Crossing the 90s and Flirting with a Charming Husband," filmed in Sanshui, Foshan, is buzzing with excitement. The show has gone viral on Indonesia's platform, with many claiming they "can't stop watching." Short dramas made in Guangdong are winning over international audiences by the millions.

Guangdong's gaming companies also excel at integrating Lingnan culture with digital technology. In "The Road to be Shopkeeper," for example, gaming giant 37 Interactive Entertainment has woven traditional Chinese elements such as lion dances, the Dunhuang Grottoes, and Peking Opera into gameplay. Through collaborations that highlight Cantonese culture and a custom Silk Road version for the South China Sea region, the game blends education with entertainment, offering players an immersive taste of ancient Chinese commercial civilization.

As showcased at the 21st China (Shenzhen) International Cultural Industries Fair (ICIF), another key to cultural exports is AI. According to a senior vice president at 37 Interactive Entertainment, the company's strong overseas performance is largely powered by AI. "AI has been fully integrated across the entire game development and operations pipeline at 37Games," the executive noted.

Source:Lingnan on the Cloud

2.5万亿元“文化粤军”如何纵横四海？近年来，含短剧在内的中国网络影视剧、网络文学、网络游戏成为中国文化出海“新三样”。

广东文化产业规模连续20年位居全国第一，2.5万亿元规模的“文化粤军”占据了全国六分之一的文化产业体量。刷网文，广东省的网文作者数量居全国首位；看网剧，广东省现有1.7万余家微短剧相关企业，包括影视制作公司、MCN机构、游戏公司、网文公司等，企业数量、产能居全国前列；玩网游，《2024年广东游戏产业数据报告》显示，2024年，广东游戏出海营收规模达423.6亿元人民币，逆势增长9.9%。

印尼雅加达的MoboReels平台上，在佛山三水拍摄的《穿越九零撩娇夫》印尼版的评论区沸腾了。粤产短剧海外圈粉无数，让各国网友直呼“欲罢不能”。

将岭南文化植入游戏之中，彰显“岭南文化+数字技术”，也是广东游戏公司一贯擅长的事情。在《叫我大掌柜》里，三七互娱通过融入醒狮、敦煌石窟、京剧等中华传统文化元素以及开展广府文化联动、定制南海丝路版本，寓教于乐，让玩家得以真切感知中国古代商贸文化的魅力。

而从本届文博会上不难看出，文化出海还得加上另一个砝码：AI。正如三七互娱高级副总裁所说，三七互娱优异的出海成绩，离不开AI的深度赋能。“在三七互娱内部，AI已全面融入游戏研运全链条。”

文｜记者 杭莹 宋王群

翻译｜杨钧雅

英文审校｜林佳岱

来源：羊城派一点号