摘要：Recently, Cotti Coffee signed a strategic cooperation agreement with the People's Government of Lincang City, Yunnan Province. Acc

本文转自【Global Times Online】；

Recently, Cotti Coffee signed a strategic cooperation agreement with the People's Government of Lincang City, Yunnan Province. According to the agreement, Cotti Coffee will take Lincang City as the core base for the company's domestic development of coffee planting, fresh fruit processing, and deep processing. And it will carry out comprehensive and in-depth cooperation with Lincang City around the development of the entire coffee industry chain.

The coffee industry has great potential. In recent years, the output value of Yunnan's coffee industry has increased from less than 10 billion yuan to the current 80 billion yuan, benefiting over 1 million coffee farmers and continuously rising in rank. Coffee has become a calling card for the industrial development of Yunnan. Located on the banks of the Lancang River in the southwestern border area, Lincang City is renowned in the international market for its high-quality coffee beans and unique plantation economy model. Its specialty coffee beans are hailed as synonymous with 'Chinese flavor,' and Lincang coffee has become a driving force in the development of Yunnan's coffee industry.

As a leading brand in the freshly brewed coffee sector, Cotti Coffee has significant influence both domestically and internationally, thanks to its high quality and cost-effectiveness. As of now, Cotti Coffee has over 13,000 stores worldwide, ranking fourth globally, with operations covering 28 countries and regions. Focusing on the coffee needs of the general public, Cotti Coffee adheres to the brand slogan 'Good coffee comes from good ingredients,' selecting 100% Arabica coffee beans from Ethiopia, Colombia, Brazil, and Yunnan, China, and efficiently meeting market demand through its global supply chain base located in Anhui.

Since its establishment in October 2022, Cotti Coffee has been building a global supply chain base, with the domestic supply chain base located in Dangtu County, Ma'anshan, and the international supply chain base located in Wuhu Comprehensive Bonded Zone. It plans to build five parks, including the largest coffee roasting factory in the country, with an annual production capacity of 45,000 tons of coffee beans and a total construction area of over 400,000 square meters, which is now fully operational. By establishing its own supply chain system, Cotti Coffee has achieved integrated production of coffee bean roasting, packaging materials, beverage raw materials, and supporting cabinets. With the operation of the base, Cotti Coffee has fundamentally improved its raw material costs, quality assurance, supply stability, and innovation adaptability.

As the coffee market matures, the global demand for high-quality coffee is increasing, and the boutique development of the Yunnan coffee industry shows promising prospects. Cotti Coffee's industrial layout in Yunnan Province is becoming increasingly extensive and in-depth. This collaboration with Lincang Coffee is an important part of Cotti Coffee's deepening industrial chain layout. Based on the requirements of extending, supplementing, and strengthening the coffee industry chain in Lincang, Cotti Coffee will join forces with Lincang City to leverage their strengths, actively explore and deepen new models and mechanisms for promoting rural revitalization, transforming and upgrading characteristic industries, and developing regional cooperation, achieving integrated consolidation of the industry chain from 'coffee raw beans to coffee brands' and continuously expanding the field of industrial cooperation.

It is reported that Cotti Coffee will focus on the development model of Lincang's characteristic industries, creating Cotti Coffee planting bases and boutique estates, and investing in the construction of a comprehensive industrial park in Lincang City that integrates coffee shelling processing, product research and development, roasting, packaging, storage, logistics, and cultural experiences. Through Cotti Coffee's complete supply chain system, products will be efficiently delivered to global stores, helping to spread the flavor of Chinese coffee both domestically and internationally.

When coffee thrives, the industry thrives; when the industry thrives, the countryside thrives. The coffee industry not only possesses international commercial capabilities but also holds significant importance for local industrial development and rural revitalization. Based on the industrial characteristics of Lincang coffee, Cotti Coffee plans to build planting bases and boutique estates aimed at increasing farmers' income, using a cooperative model of 'brand enterprises + cooperatives + village collectives' to drive farmers' participation in industrial development through the market demand of thousands of stores.

Moreover, Cotti Coffee will deepen its layout around the entire coffee industry chain. Since its establishment, Cotti Coffee has organically integrated quality and innovation, innovating product development ideas based on good raw materials. Not only are its professional coffee products well received in the market, but fruit coffee, milk coffee, tea coffee, and other beverages are also loved by consumers. Based on the strong demand for fruit coffee products, Cotti Coffee will invest in building a number of fresh coffee fruit processing factories in Lincang City, aiming to standardize the processing capacity of fresh coffee fruit in Lincang City to over 100,000 tons. At the same time, it will strengthen cooperation with Lincang's coffee primary processing enterprises through long-term contracts and commissioned processing, and work with Lincang City to create characteristic agricultural product brands in coffee, tea, walnuts, nuts, sugar, and fruits, promoting the overall upgrade of rural industries. This will transform rural resources, ecology, and cultural advantages into product, brand, and industrial advantages, jointly constructing a new paradigm of coffee brand empowering rural industrial revitalization.

Market analysis suggests that the development approach of boutique coffee in Yunnan aligns deeply with Cotti Coffee's high-quality coffee philosophy. Now, more and more brands are incorporating Yunnan coffee beans, especially Lincang coffee beans, into their high-end product lines. As a coffee brand with thousands of stores, Cotti Coffee will fully leverage its role as a connector between the market and the origin of raw materials, deeply cultivating the specialized industry model of Lincang coffee. Through comprehensive advantages in branding, operations, and supply chain systems, it will efficiently deliver Lincang's premium coffee beans to the global market, adhering to the principles of supporting farmers through industry and promoting agriculture through branding, injecting corporate strength into the high-quality development of coffee in Yunnan and China.(By Fran)

来源：环球网财经