摘要：When Honor of Kings meets Ne Zha: Birth of the Demon Child, and Call Me Big Boss is linked with Guangdong's lion dance, the fusion

When Honor of Kings meets Ne Zha: Birth of the Demon Child, and Call Me Big Boss is linked with Guangdong's lion dance, the fusion of culture and technology is propelling the gaming industry in Guangdong onto the global market. In 2024, the game industry in Guangdong earned 260.4 billion yuan, accounting for nearly 80% of China's total revenue.

Honor of Kings

Companies in Guangdong continue to explore the integration of games and traditional culture. During the box office boom of Ne Zha 2, Honor of Kings released four themed skins inspired by the animated film, using interactive storytelling to reconstruct the mythological universe. Offline, Guangzhou is devoted to developing new experience scenarios that combine esports, gaming and cultural tourism.

Black Myth: Wukong

In 2024, Guangdong's game revenue from overseas reached 42.36 billion yuan, a year-on-year increase of 9.9%, among which mobile games accounted for over 99% and Shenzhen and Guangzhou together contributed over 90%. Industry giants like Tencent, NetEase, and 37 Interactive Entertainment continued to lead the way, while rising stars such as UNI-STAR and Digital Hollywood are quickly gaining traction.

AI technology has become a powerful new engine for global expansion. Tencent's "Game AI Middle Platform" has boosted character design efficiency by 300%. 37 Interactive Entertainment's automation system has reduced labor needs by 70%. Kuro Games' "Meta Factory" model has shortened game iteration cycles to just two weeks, significantly improving both the speed and quality of content production.

At the Game Developers Conference (GDC) 2025, Guangdong-made games such as Honor of Kings: World, Black Myth: Wukong, and Wuthering Waves took the international spotlight. According to Sensor Tower, among the top 30 Chinese mobile game publishers in 2024, Guangdong companies accounted for 36% of total revenue among the world's top 100 mobile game publishers. Tencent secured the top spot as the world's No.1 mobile game publisher.

Source: Lingnan on the Cloud

2024年广东省游戏产业营收达2604亿元

当《王者荣耀》遇上《哪吒之魔童闹海》，当《叫我大掌柜》联动广东醒狮，广东游戏产业正以“文化+科技”的融合姿态驶向全球市场。2024年，广东游戏产业营收达2604亿元，占中国近八成。

广东企业持续探索游戏与传统文化融合，《哪吒2》热映期间，《王者荣耀》推出四款“魔童降世”皮肤，用互动叙事重构神话世界。线下方面，广州致力于打造“电竞+文旅”“游戏+文旅”的全新体验场景。

AI技术正成为出海新引擎。腾讯“游戏AI中台”提升角色设计效率300%，三七互娱自动化系统节省七成人力，库洛科技“元工厂”模式将游戏迭代周期缩至两周，实现内容生产提质提速。

文 | 记者 杭莹 王丹阳

译｜盛嘉

英文审校｜林佳岱

来源：羊城派一点号