Hello Hubei！向世界发出邀约

摘要：湖北是一幅美丽的画。大江大湖水韵灵动、群山巍峨绚丽多姿，三峡大坝高峡出平湖，武当山道法自然，神农架挺起华中屋背，恩施大峡谷绝壁环峰，都是具有世界知名度和影响力的名胜景观，春赏樱、夏看荷、秋品桂、冬观梅，美丽湖北全年皆秀色、无处不风光。

2025“5·19中国旅游日”

湖北省文化和旅游厅海外社交账号

@Hello Hubei

在Facebook、X（原Twitter）

Instagram、YouTube、TikTok

首发视频和帖文

《HELLO HUBEI》

《Welcome To Discover The Best Of Hubei!》

向全球展示从长江三峡到神农秘境

从三国古城到武汉都市

从武当武术到编钟乐舞的多元文旅图景

这是湖北首次以

矩阵化、平台化、品牌化方式

构建面向全球的社交传播体系

通过统一标识、持续内容输出

差异化传播策略

向世界展现一个

开放、自信、魅力十足的新时代湖北

当前全球社交媒体用户已超过50亿

社交平台成为国际公共沟通的重要渠道

在这样一个“内容即连接”的传播生态中

“Hello Hubei”不仅是一句亲切的问候

湖北致力于打造

世界知名文化旅游目的地

武大樱花季，引发全球打卡热潮

无人驾驶、光谷空轨、热干面豆皮“新三件套”

成为“China travel”亮丽名片

武汉马拉松直播，外交官纷纷点赞转发

东湖美景、非遗演艺、科技研学

……

湖北文旅出海不断引发海内外广泛关注

湖北文旅继千万粉丝目标达成后

“Hello Hubei”

将会是下一个顶流

携程携手湖北共建“引客入鄂流量池”

投入亿级资源

力争2025年境内外游客搜索量同比增长80%

交易人次和消费金额双双超越2024年

240小时过境免签+直达高铁+国际航线……

政策组合拳集中发力

推动国际游客

“想来、能来、愿意来”

截至目前

湖北文旅新媒体矩阵

已拓展至21个平台

知音湖北，欢迎您！

湖北是一幅美丽的画。大江大湖水韵灵动、群山巍峨绚丽多姿，三峡大坝高峡出平湖，武当山道法自然，神农架挺起华中屋背，恩施大峡谷绝壁环峰，都是具有世界知名度和影响力的名胜景观，春赏樱、夏看荷、秋品桂、冬观梅，美丽湖北全年皆秀色、无处不风光。

Hubei is a stunning picture. The vast rivers and lakes shimmer with vitality, and the majestic mountains display stunning diversity. Iconic scenic landmarks such as the Three Gorges Dam where calm lakes form between high gorges, Wudang Mountain with its Taoist philosophy of harmony with nature, Shennongjia standing tall as the roof of Central China, and Enshi Grand Canyon surrounded by sheer cliffs are globally renowned. You can enjoy cherry blossoms in spring, lotus in summer, osmanthus in autumn, and plum blossoms in winter... Hubei is beautiful all year round, with scenic beauty at every tum.

湖北是一本厚重的书。长江文明重要发源地、楚文化发祥地、三国文化富集地，炎帝神农、诗祖屈原、药圣李时珍等历史名人耀古烁今，伯牙抚琴、昭君出塞、三国争雄等动人故事千古流传，崔颢的《黄鹤楼》、苏东坡的《赤壁赋》、毛主席的《水调歌头·游泳》等经典名作万世流芳。荆楚大地犹如厚重的古书，让人百读不厌、常读常新。

Hubei is a tome of depth.It is an important cradle of Yangtze River civilization, the birthplace of Chu culture, and a rich repository of Three Kindoms heritage. Legendary historical figures such as Emperor Yan (Shennong), the Poet-Patriarch Qu Yuan, and the Medicine Sage Li Shizhen shine through history. Enduring stories like Bo Ya's zither melody, Wang Zhaojun's journey beyond the frontier, and the rivalry of the Three Kingdoms have been passed down through generations. Timeless literary classics like Cui Hao's Yellow Crane Tower, Su Dongpo's Ode to the Red Cliff, and Chairman Mao's Swimming- To the Tune of Shui Diao Ge Tou remain celebrated to this day. The land of Jingchu is like a treasured volume—ever captivating, endlessly inspiring.

湖北是一首激昂的诗。中国近现代革命策源地，武昌起义打响辛亥革命“第一枪”，鄂豫皖苏区创造“28年红旗不倒”奇迹，走出了两位共和国主席和 235位开国将帅。荆楚大地犹如高扬的旗帜，让人心旌荡漾、魂牵梦绕。

Hubei is a poem of passion. As the cradle of China's modern revolution, the Wuchang Uprising fired the first shot of the 1911 Revolution. Th Hubei-Henan-Anhui Soviet Area upheld the red banner for 28 years, producing two Presidents of the Republic and 235 founding generals. The land of Jingchu is like a soaring flag—stirring the spirit and inspiring the soul.

湖北是一座丰饶的园。美食香飘四海，武昌鱼、热干面、小龙虾等引人垂涎；名茶质美味佳，恩施玉露、利川红成为习近平总书记招待外宾的国宴用茶：好品琳琅满目，汉派服饰、珠宝首饰、道地药材等备受欢迎，光谷科技享誉世界。荆楚大地犹如丰饶的家园，让人收获幸福、成就梦想。

Hubei is a land of abundance. Its cuisine delights the world—Wuchang fish, hot dry noodles, and crayfish are irresistible. The fine teas, such as Enshi Yulu and Lichuan Hong, have been served at state banquets hosted by President Xi Jinping. Its renowned products-Han-style fashion, jewelry, authentic medicinal herbs—are widely cherished, and the high-tech industries of Optics Valley are globally acclaimed. The land of Jingchu is like a fertile homeland where happiness is enjoyed, and dreams are realized.

湖北是一架通达的桥。高铁4小时可达全国80%的重要城市，黄金水道通江达海，客货航空直航5大洲，亚洲唯一的国际专业货运机场花湖机场打通内陆开放空中出海口，开放的湖北联接全国、通达全球。

Hubei is a bridge to the world. High-speed rail connects to 80% of China's key cities within four hours. The golden waterway links rivers to the sea. Passenger and cargo flights reach five continents. Ezhou Huahu Airport, Asia's only professional international cargo airport, opens a gateway for inland access to global air routes. Open and connected, Hubei links the entire nation and reaches the world.