国博凤冠冰箱贴销量突破100万件！网友：我咋还没抢到

摘要：3月25日，以明孝端皇后九龙九凤冠为原型设计的文创产品——凤冠冰箱贴累计销量突破100万件，带动凤冠IP全系列产品销售额跨越亿元，创下国博近20年来单品及系列文创的销售纪录。

3月25日，以明孝端皇后九龙九凤冠为原型设计的文创产品——凤冠冰箱贴累计销量突破100万件，带动凤冠IP全系列产品销售额跨越亿元，创下国博近20年来单品及系列文创的销售纪录。

The popular coronet magnet has seen more than 1 million sales, a 20-year record at the creativity product department of the National Museum of China.

The magnet was inspired by an empress' crown of the Ming Dynasty (1368-1644). It is adorned with precious stones and pearls. The crown is on show at Ancient China galleries.

当日，国博文创团队将“纪念款凤冠冰箱贴”和纪念证书赠送给第100万件凤冠冰箱贴的购买者。

截至目前，围绕凤冠IP，团队已开发设计出笔记本、毛绒玩具、马面裙、雪糕、音乐盒等20余款文创产品，进一步扩大文物影响力，吸引更多受众关注文物本身。

The National Museum now offers over 20 products, showing the brilliance of traditional culture.

图源：国家博物馆

凤冠冰箱贴为何一“冠”难求

因为设计精美新颖、宜赏宜藏，此前国博一推出“木质凤冠冰箱贴”，首批3000件产品一天半内就售空。随后，国博推出“AR金属凤冠冰箱贴”，再次受到观众青睐，开售当天2小时就售出2300件。

The magnets come in both wood and metal styles, and are delicately crafted to reflect the coronet's original design. Upon closer inspection, they reveal subtle lines and patterns that mimic the texture of the real artifact.

图源：VCG

孝端皇后的这件凤冠，前部饰有九条金龙，下有八只点翠金凤，后部也有一金凤，共九龙九凤。此冠共嵌未经加工的天然红宝石百余粒，珍珠5000余颗，造型庄重，制作精美，采用的工艺有花丝、点翠、镶嵌、穿系等。该冠于2002年被国家文物局列入首批禁止出国（境）展览文物目录。

The phoenix coronet is one of the museum's most famous exhibits. Adorned with nine phoenixes and nine dragons and embellished with thousands of pearls and hundreds of rubies and sapphires, it was worn by Empress Xiaoduan during visits to the ancestral temple. Notably, it is listed among the Chinese cultural relics forbidden to be exhibited abroad.

这款冰箱贴有多抢手？在相关报道的评论区，有不少网友发图分享自己购入的冰箱贴，也有网友表示：“一百万了我都没有吗”。