摘要：Labubu collectible toys have become a global sensation, igniting a wave of investor enthusiasm. On June 9th, Pop Mart's market val
Labubu collectible toys have become a global sensation, igniting a wave of investor enthusiasm. On June 9th, Pop Mart's market value surged from HK$328.8 billion to HK$336.8 billion, gaining HK$8 billion in a single day. The company's 38-year-old founder, Wang Ning, has become the new richest person in Henan Province, with a net worth exceeding $20 billion, ranking among China's top ten wealthiest people.
Since 2025, Pop Mart's stock price has soared by 174%, increasing more than 11-fold since the beginning of 2024. According to the company's financial report, Pop Mart recorded 13.04 billion yuan in revenue in 2024, a 106.9% year-on-year increase.
In 2024, the overall market size of China's trendy toy industry exceeded 60 billion yuan. Not only are LABUBU's designers from the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), but its manufacturing and digital marketing are closely linked to the GBA.
LABUBU is a quintessential product of "GBA manufacturing", a Nordic forest elf figure designed by Hong Kong artist Kasing Lung. Meanwhile, its production and digital marketing are closely tied to the GBA.
According to information from "Dongguan Release," Dongguan became Pop Mart's main manufacturing base following the emergence of the first OEM (Original Equipment Manufacturer) factory, contributing over 70% of the brand's production capacity. Moreover, 85% of all trendy toys in China are produced in Dongguan.
Dongguan boasts one of the world's most mature toy industry supply chains. It is home to six of Pop Mart's twelve top-tier suppliers, covering the entire process from mold development to intelligent manufacturing.
At the 21st China (Shenzhen) International Cultural Industries Fair (ICIF), a representative from Pop Mart said: "Outstanding original IP and global operational experience have significantly boosted the global influence of Chinese trendy toys. As our company continues to expand its global business, I believe more global consumers will fall in love with Chinese trendy culture."
LABUBU掀起全球千亿潮玩风暴
席卷全球的潮玩LABUBU(拉布布)吸引了投资者热潮。6月9日，泡泡玛特市值从3288亿港元涨到3368亿港元，一日涨了80亿港元。泡泡玛特创始人、现年38岁的王宁以超200亿美元身家成为河南新首富，迈入中国富豪榜前十。
今年以来，泡泡玛特股价上涨174%，从2024年初至今涨幅超过11倍。公司财报显示，2024年泡泡玛特实现营收130.4亿元，同比增长106.9%。
2024年，中国潮玩市场整体规模超过600亿元。LABUBU的设计者不但来自湾区，生产制造、数字化营销也与粤港澳大湾区密不可分。
LABUBU可以说是不折不扣的“湾区造”，是由中国香港艺术家龙家升创作的北欧森林精灵形象。同时，其生产制造、数字化营销也与粤港澳大湾区密不可分。
根据“东莞发布”的信息介绍，随着第一家代工厂的出现，东莞快速成为泡泡玛特的主生产地，为后者提供了超70％的产能。同时，全国85％的潮玩产品从东莞诞生。
东莞拥有全球成熟的玩具产业链，聚集了12家泡泡玛特优质供应商中的6家，覆盖模具开发、智能生产等全环节。
在深圳举行的文博会上，泡泡玛特相关负责人对外表示：“优秀原创IP和全球化运营经验，让中国潮玩的全球影响力不断跃升。相信伴随着集团全球化业务的不断拓展，会有更多的全球消费者爱上中国潮流。”
文、图｜记者 王丹阳
翻译｜盛嘉
审校｜赵凡
来源：羊城派
