摘要：As June begins, Chenghai, a district of Shantou, known as "China's capital of toys and gifts", has entered full "battle mode." As

As June begins, Chenghai, a district of Shantou, known as "China's capital of toys and gifts", has entered full "battle mode." As the origin of nearly one-third of the world's plastic toys, lots of toy manufacturers in Chenghai are working busily to fulfill overseas orders for the Christmas season and Black Friday.

"Our family has been engaged in the foreign trade of toys since 1987. At first, our clients were only from Russia and Ukraine, but now our products have been sold to more than 120 countries and regions," said Zeng Weina, a representative of companies in Chenghai. ChengJi Toys is a typical microcosm of many toy companies in Chenghai. By continuously expanding new markets, their clientele now spans Europe, America, South America, the Middle East, and Southeast Asia.

In recent years, to mitigate uncertainties in international trade, Chenghai companies have accelerated their internationalization pace. In addition to attending the Canton Fair and the Hong Kong Toys & Games Fair, they have also embraced online platforms such as ICBU to diversify market risks. "Thanks to market diversification, we now have a stronger ability to resist risks," Zeng noted. She also revealed that after the Canton Fair finished, the company received a steady stream of buyers from the UK, Qatar, Africa, and Lebanon.

Today, Chenghai is undergoing rapid intelligent transformation, from automated warehouses and "dark factories" to flexible production lines with fully digitalized modular. So far, 175 companies in the district have completed digital upgrades, and products like building blocks and Rubik's cubes have largely achieved intelligent manufacturing. According to official data, in 2024, the total industrial output of Chenghai's toy sector exceeded 50 billion yuan, with an export volume of over 10.24 billion yuan.

Source: Lingnan on the Cloud

外国节日的“中国制造密码”：汕头澄海玩具海外订单火爆

进入6月，“中国玩具礼品之都”汕头澄海全面进入“战斗模式”。作为全球约三分之一塑料玩具的源头产地，澄海众多玩具企业正加班加点赶制来自海外的圣诞季和“黑五”购物节等海外节庆订单。

“我们家从1987年就开始做外贸玩具，最初只有俄罗斯、乌克兰客户，如今已出口到超过120个国家和地区。”澄海企业代表曾为娜说。她所在的成记公司，正是众多澄海企业的缩影。通过不断拓展市场，如今其客户遍及欧美、南美、中东和东南亚等地。

近年来，为应对国际贸易的不确定性，澄海企业加快“出海”步伐，不仅参加广交会、香港玩具展，还积极布局阿里巴巴国际站等线上平台，分散市场风险。“正是因为市场多元化，我们抗风险能力更强了。”她还透露，广交会结束后，企业陆续迎来来自英国、卡塔尔、非洲、黎巴嫩等地的采购商。

如今，澄海正在加速智能化转型：自动仓储、“黑灯工厂”、全流程数字化的模架柔性生产线……全区已有175家企业完成数字化改造，积木、魔方等产品已基本实现智能制造。数据显示，2024年澄海玩具产业总产值超过500亿元，出口额达102.4亿元。

文 | 记者 蚁璐雅 通讯员 澄宣

图 | 受访者供图

译 | 盛嘉

英文审校 | 林佳岱

来源：羊城派