摘要：圣诞节的氛围正在悄然而至，这是我们与客户加深联系、推动业务的绝佳时机。无论是表达对长期合作的客户的深切感谢，还是向潜在客户传递我们的真诚，精心准备的节日祝福留言能够展现我们的专业态度，并在欢乐的节日中潜移默化地促进业务的发展。以下是针对7大类客群的不同邮件示例
圣诞节的氛围正在悄然而至，这是我们与客户加深联系、推动业务的绝佳时机。无论是表达对长期合作的客户的深切感谢，还是向潜在客户传递我们的真诚，精心准备的节日祝福留言能够展现我们的专业态度，并在欢乐的节日中潜移默化地促进业务的发展。以下是针对7大类客群的不同邮件示例，快来收藏！
一、已成交客户
特点：与公司有过实际合作，对公司的产品和服务有一定了解和认可，是公司业务的重要支撑，需要重点维护关系以促进后续合作.
最佳发送时间：一般可在圣诞节前一周左右发送祝福邮件。这段时间客户开始感受到圣诞氛围，心情较为愉悦，也有时间和精力查看和回复邮件，同时提前送上祝福能体现公司对他们的重视，增进彼此感情.
邮件示例：
Subject: Merry Christmas and a Prosperous New Year!Dear [New Client's Name],
As the holiday season approaches, I wanted to take a moment to reach out and wish you a very Merry Christmas!
At [Your Company Name], we are thrilled to have had the opportunity to work with you this year. Your trust in our products and services has meant the world to us, and we look forward to building an even stronger partnership in the coming year.
The spirit of Christmas is all about giving, sharing, and coming together. As we celebrate this special time of year, we are reminded of the importance of building meaningful connections with those around us. We are grateful to have you as part of our business community and look forward to continuing to serve you in the future.
May your Christmas be filled with joy, love, and laughter. May you spend precious time with your family and friends, creating memories that will last a lifetime. And as we look ahead to the new year, may it bring you success, prosperity, and good health.
Best regards,
[Your Name]
[Your Company Name]
二、长期合作的老客户
特点：合作时间长，关系稳定，对公司有较高的忠诚度，除了业务合作外，可能还建立了一定的私人情谊，是公司稳定的收入来源之一.
最佳发送时间：同样建议在圣诞节前一周左右发送。对于这类老客户，可以在邮件中适当提及一些双方合作的美好回忆、感谢他们长期以来的支持等个性化内容，让客户感受到特别的关怀.
邮件示例：
Subject: Christmas Cheers and Gratitude!Dear [Client's Name],
Merry Christmas! As we decorate our homes and offices with twinkling lights and festive decorations, we can't help but think of you and our long-standing partnership.
Over the years, we have been through countless challenges and triumphs together. Your loyalty and support have been the backbone of our success, and for that, we are truly grateful.
This Christmas, we want to express our deepest appreciation for your continued business. You are not just a client but a part of our extended family. We look forward to many more years of working together, growing together, and celebrating together.
May your holidays be filled with warmth, happiness, and the company of those you love. May Santa bring you all the gifts you desire and may the new year bring new opportunities and adventures.
Wishing you a wonderful Christmas and a prosperous 2024!
Best regards,
[Your Name]
[Your Company Name]
三、意向客户
特点：对公司的产品或服务有一定兴趣，处于考虑合作或正在洽谈的阶段，需要进一步跟进和推动合作进程。
最佳发送时间：可在圣诞节前 10 天至 12 天左右发送。此时发送祝福邮件，既能表达对他们的节日祝福，又可以在邮件中巧妙地提及公司的优势、产品特点或近期的优惠活动等，再次引起他们的关注，强化合作意向。
邮件示例：
Subject: Happy Holidays and Potential Partnership!Dear [Prospective Customer Name],
As Christmas approaches, I hope this message finds you in good spirits. I wanted to reach out and express my excitement about the possibility of working together.
Your interest in our products/services has been truly encouraging. We believe that our offerings can bring great value to your business, and we are eager to discuss further how we can collaborate.
Wishing you a wonderful holiday season and a new year full of opportunities. May our paths cross in a meaningful way in the coming year.
Best regards,
[Your Name]
[Company Name]
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四、潜在客户
特点：对公司品牌缺乏深入了解，但有潜在的需求和合作可能性，是未来业务拓展的重要对象。
最佳发送时间：可以在圣诞节前 15 天左右发送。通过祝福邮件向他们介绍公司的品牌和产品，结合圣诞元素制作有创意的祝福视频或电子贺卡等，增加品牌曝光度，唤起他们的需求，建立初步联系和印象。
邮件示例：
Subject: Merry Christmas and an Introduction to [Company Name]Dear [Potential Customer Name],
The holiday season is a time of hope and new beginnings. At [Company Name], we wanted to take this opportunity to introduce ourselves and share our excitement about what we can offer.
Although you may not be familiar with our brand yet, we believe that our products/services have the potential to meet your needs. As you plan for the new year, consider us as a reliable partner.
Wishing you a joyous Christmas and a prosperous 2024. May all your dreams and aspirations come true.
Sincerely,
[Your Name]
[Company Name]
五、曾经合作过但近期无合作的客户
特点：曾经有过合作关系，但由于各种原因近期没有继续合作，有可能再次合作的机会，需要重新激活合作关系。
最佳发送时间：圣诞节前 10 天左右较为合适。在邮件中除了送上节日祝福外，可以询问他们近期的业务情况，表达希望再次合作的意愿，提及公司的新变化、新产品或新服务等，吸引他们重新关注公司。
邮件示例：
Subject: Reconnecting this Holiday Season!Dear [Former Customer Name],
As Christmas lights brighten up our world, it brings back memories of our past collaborations. We truly miss working with you.
We understand that circumstances change, but we believe there is still an opportunity to rekindle our partnership. Our company has evolved and improved, and we are confident that we can offer even better solutions now.
Wishing you a magical Christmas and hoping to hear from you soon. Let's make new memories together in the new year.
Best regards,
[Your Name]
[Company Name]
六、合作伙伴
特点：包括供应商、经销商等，与公司在业务上相互协作，共同推动业务发展，良好的合作关系对双方都至关重要。
最佳发送时间：在圣诞节前一周发送祝福邮件。感谢他们在过去一年中的支持与配合，表达对未来继续深化合作的期待，也可在邮件中分享一些行业动态或合作建议等，加强沟通与合作。
邮件示例：
Subject: Holiday Cheers and Thankful Partnership!Dear [Strategic Partner Name],
The holidays are a time to celebrate our achievements and look forward to a bright future. And we couldn't have done it without you.
As a strategic partner, your support and collaboration have been crucial to our success. Together, we have accomplished great things, and we are excited about what lies ahead.
Wishing you and your team a very merry Christmas and a prosperous new year. Let's continue to grow and succeed together.
Cheers,
[Your Name]
[Company Name]
七、重要联系人及决策人
特点：在客户公司中担任重要职位，对合作决策有较大影响力，与他们保持良好关系有助于推动业务合作的顺利进行。
最佳发送时间：提前至圣诞节前 12 天左右发送。针对这类重要人物，邮件内容要更加个性化和正式，除了祝福之外，可以提及一些与他们个人或其公司相关的重要信息，展示对他们的特别关注和尊重。
邮件示例：
Subject: Season's Greetings and Appreciation!Dear [Important Contact/Decision Maker Name],
As the end of the year approaches, I wanted to send my warmest wishes to you. Your leadership and influence have been instrumental in shaping our business relationships.
We value your insights and decisions, and we are committed to providing the best possible service to support your goals.
May your Christmas be filled with peace and joy, and may the new year bring you success and fulfillment. Looking forward to continued collaboration.
Best regards,
[Your Name]
[Company Name]
在这充满喜庆与温暖的节日季节，针对不同客群量身定制的圣诞祝福邮件尤为重要，它们不仅能传递我们的祝福与感激，更让客户感受到我们细致入微的客户关怀。这种差异化的祝福能够展示我们对客户的重视，有助于构建长期稳固的合作关系。让我们把握住这个节日契机，通过真诚的文字温暖客户的心，在驱动业务增长的同时，化节日祝福为一份意想不到的惊喜吧。
来源：外贸精英社