摘要：In Lezhuzai Village, Maoming City, local lychee farmers were busy harvesting the "Tech No. 1" variety of lychees. In the field, fa

In Lezhuzai Village, Maoming City, local lychee farmers were busy harvesting the "Tech No. 1" variety of lychees. In the field, farmers were livestreaming as they introduced Maoming lychees to online audiences. Behind them, neatly arranged lychees awaited shipment to consumers across the country.

In Lu Duan Village, Maoming City, an e-commerce base covering 2,800-square-meter hosts livestreams for a variety of local agricultural products, with lychees being particularly popular. He Yazhu, the party secretary of Lu Duan Village, explained, "More than 50% of our lychees are sold through e-commerce, and during peak times, we dispatch shipments every two hours."

To ensure the quality of the fruit, Fenjie Town in Maoming City is accelerating the construction of cold storage facilities. With private capital invested, three new cold storage facilities have been built in multiple villages, adding approximately 3,000 cubic meters of capacity. "With the new cold storage, we can now pre-cool and package the lychees locally, keeping them fresher," said local resident Ms. Wu.

In recent years, Maoming has promoted its lychees through over 30 events, including the "Online New Year Shopping Festival", the "Lychee E-Commerce Consumption Festival", and the "100,000 E-commerce Sellers Sell Maoming Lychees" campaign. Currently, there are over 4,000 e-commerce businesses and more than 10,000 micro-businesses in Maoming. E-commerce sales now account for around 40% of early-ripening lychees, with purchase prices typically 10% higher than those through traditional markets, becoming a key support for the lychee trade.

Source: Lingnan on the Cloud

直播变农活 让“新鲜”跨越山海传播

近日，记者在茂名市电白区旦场镇松山村委会勒竹仔村看到，荔农正在忙碌着采摘“科技一号”品种荔枝。在现场可以看到，农户们架起一部手机就开始直播起来，在直播间里介绍着茂名荔枝。他们身后采摘好的荔枝整齐排列，等待着被送往全国各地消费者的手中。

茂南区羊角镇禄段村建有约2800平方米的电商基地，常年直播各类农产品，荔枝最为火热。禄段村党支部书记何亚柱介绍：“村里超50%的荔枝通过电商卖出，最忙的时候，两小时一批物流车轮换发货。”

为了保障果品品质，高州市分界镇也在加紧建设冷库。当地引入社会资本，在多个村新建了三座冷库，新增容量约3000立方米。东方村村民吴大姐说：“冷库建好后，我们能就近预冷打包，荔枝更新鲜了。”

近年来，茂名通过“网上年货节”、荔枝电商消费节、“十万电商卖荔枝”等超30场活动推动荔枝“出圈”。目前，当地有4000多家电商和1万多家微商，电商销售已覆盖约40%的特早熟荔枝品种，收购价普遍高出传统渠道10%以上，成为荔枝销售的重要支撑。

文、图 | 记者 詹翔闵 通讯员 茂新

译 | 黄宇洁

英文审校 | 林佳岱

来源：羊城派一点号